Sr. Marketing Operations Manager (Website)

Posted Yesterday
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Overland Park, KS, USA
In-Office
Senior level
Healthtech • Professional Services • Software
The Role
Lead administration and optimization of WellSky's websites and connected marketing technology platforms. Manage website development, integrations, vendor relationships, governance, and MarTech strategy. Drive feature adoption, AI capabilities, attribution, lead lifecycle design, data quality, roadmap planning, budgeting, and process improvements across marketing.
Summary Generated by Built In

The Sr. Marketing Operations Manager (Website) is responsible for the administration of WellSky’s website properties and their connectivity to marketing technology platforms and engagement tools. The scope of this job includes managing website development, enhancements, and vendor relationships.

This position is based at WellSky’s World Headquarters in Overland Park, KS. We invite you to apply today and join us in shaping the future of healthcare!

Key Responsibilities:

  • Own and optimize a portfolio of websites and marketing technology platforms with full accountability for design, performance, reliability, architecture, and integration strategy in alignment with marketing and business objectives.
  • Evaluate, introduce, and scale new platform features and AI-powered capabilities while identifying and resolving platform gaps, inefficiencies, and technical debt through end-to-end remediation initiatives.
  • Lead vendor relationships for owned platforms and partner with internal stakeholders on renewals, negotiations, competitive evaluations, and performance reviews to maximize business value and innovation alignment.
  • Establish administration standards, governance protocols, and process improvements, that increase automation, adoption, and operational consistency across the marketing organization.
  • Serve as a senior subject matter expert and strategic partner on website engagement tools, landing page infrastructure, attribution strategy, lead lifecycle design, data quality initiatives, and broader cross-functional MarTech planning.
  • Contribute to roadmap planning, budgeting, vendor selection, and other functional leadership discussions.
  • Perform other job duties as assigned.

Required Qualifications:

  • Bachelor’s degree or equivalent work experience
  • At least 8-12 years’ relevant work experience 

Preferred Qualifications:

  • Strong proficiency in WordPress
  • Extensive experience with Google Analytics

Job Expectations:

  • Willing to travel up to 10% based on business needs
  • Willing to work additional hours or irregular hours as needed
  • Must work in accordance with applicable security policies and procedures to safeguard company and client information
  • Must be able to sit and view a computer screen for extended periods of time

#LI-OF1

#LI-Onsite

WellSky is where independent thinking and collaboration come together to create an authentic culture. We thrive on innovation, inclusiveness, and cohesive perspectives. At WellSky you can make a difference.

WellSky provides equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law. WellSky is proud to be a drug-free workplace.


Applicants for U.S.-based positions with WellSky must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Certain client-facing positions may be required to comply with applicable requirements, such as immunizations and occupational health mandates.


Here are some of the exciting benefits full-time teammates are eligible to receive at WellSky:

  • Excellent medical with Rx, dental, and vision benefits

  • Mental Health support through EAP

  • Generous paid time off, plus 13 paid holidays

  • 100% vested 401(K) retirement plans

  • Educational assistance up to $2500 per year

Skills Required

  • Bachelor's degree or equivalent work experience
  • 8-12 years relevant work experience
  • Willingness to travel up to 10%
  • Willing to work additional or irregular hours as needed
  • Must work in accordance with applicable security policies and procedures to safeguard company and client information
  • Must be able to sit and view a computer screen for extended periods of time
  • Strong proficiency in WordPress
  • Extensive experience with Google Analytics

WellSky Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WellSky and has not been reviewed or approved by WellSky.

  • Leave & Time Off Breadth Time off options include unlimited vacation for many salaried roles, a broad holiday schedule, dedicated sick time, volunteer time, and generous bereavement leave. The scope of leave programs is comparatively comprehensive.
  • Retirement Support The retirement plan provides a straightforward employer match with immediate vesting. This offers clear long-term savings support.
  • Parental & Family Support Paid parental leave is available for all parents, complemented by supportive family leave policies. These provisions reflect attention to family needs during key life events.

WellSky Insights

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The Company
HQ: Overland Park, KS
1,069 Employees
Year Founded: 1980

What We Do

WellSky is a technology company advancing human wellness worldwide. Our software and professional services address the continuum of health and social care — helping businesses, organizations, and communities solve tough challenges, improve collaboration for growth, and achieve better outcomes through predictive insights that only WellSky solutions can provide. WellSky serves more than 20,000 client sites around the world — including the largest hospital systems, blood banks and labs, home health and hospice franchises, government agencies, and human services organizations. Informed by 40 years of providing software and expertise, WellSky anticipates providers’ needs and innovates relentlessly to help people thrive. Our purpose is to empower care heroes with technology for good, so that together, we can realize care’s potential and maintain a healthy, flourishing world.

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