Must be located in NY, Boston, West Palm Beach, Jacksonville or Broward County, FL
What you will be doing:
As a Marketing Manager at Bluebird Kids Health, you'll play a crucial role in helping us drive patient growth in the communities we serve. You'll work directly with our marketing leadership on a wide range of initiatives spanning digital marketing, community outreach, content creation, and brand building. In our fast-paced startup environment, you'll have the opportunity to learn rapidly and contribute meaningfully to our mission of transforming pediatric care.
Key activities you’ll perform:
- Develop marketing briefs across our marketing campaigns, including digital channels and promotional programs
- Track and report on marketing metrics and campaign performance, including ad performance, survey results
- Develop and build new multi-channel campaigns, serving as a guiding hand for individual projects
- Serve as a sounding board for community outreach events and local marketing initiatives, and occasionally staff larger events
- Contribute to overall website updates, and digital advertising efforts
- Manage consultants and vendor relationships
- Support brand consistency across all touchpoints
- Assist with market research to understand patient needs and preferences
What success looks like:
- Help drive patient acquisition through effective marketing initiatives
- Serve as a go-to source for marketing metrics and campaign performance
- Maintain consistent brand voice and messaging across all channels
- Support the team in executing marketing plans efficiently and on schedule
- Demonstrate growth in marketing skills and expertise over time
- Show adaptability and resourcefulness in a fast-growing startup environment
- Stay organized and keep our systems tidy to allow us to move quickly
What you will bring:
- A minimum of 5 years of marketing experience, preferably with some experience in healthcare or a startup environment
- Exceptional digital fluency with experience in social media management, digital analytics, and offline promotional programs
- Strong written and verbal communication skills
- High energy, adaptability, and a willingness to take on diverse responsibilities
- Self-starter mentality with the ability to prioritize and manage multiple projects
- Creative problem-solving approach and attention to detail
- Experience with marketing tools such as social media management tools, and analytics platforms
- Ability to collaborate effectively with cross-functional teams
- Interest in healthcare, particularly pediatric care (healthcare experience a plus)
- Experience with graphic design tools like Figma, Canva or basic Adobe Creative Suite skills a plus
Top Skills
What We Do
At Bluebird Kids Health, we are reimagining pediatric primary care in underserved communities. We’re on a mission to provide exceptional care, so that every child can thrive.
Our innovative pediatric value-based care model provides comprehensive, evidence-based care, tailored to the unique needs of each family. We strive for exceptional health outcomes, reduced medical costs, and an unparalleled experience for children, families, and our dedicated care teams.
We invite you to join us in building a healthier future for every child!
