Sr. Marketing Manager, Sponsorships

Posted Yesterday
Be an Early Applicant
New York City, NY, USA
In-Office
154K-180K Annually
Senior level
Fintech
The Role
Leads sponsorship marketing strategy, opportunity evaluation, contract negotiation, integrated campaign activation, KPI measurement, optimization, partner collaboration, agency management, and budget oversight. The role builds high-impact sponsorships across sports, entertainment, technology, fintech, and cause-based platforms to strengthen brand visibility, customer engagement, and market leadership.
Summary Generated by Built In

At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.

Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.

Overall Purpose

The Senior Marketing Manager, Sponsorships leads the development, execution, and optimization of sponsorship marketing strategies to enhance brand visibility, drive customer engagement, and reinforce market leadership. This is a strategic and hands-on role that blends creative partnership thinking with data-driven decision-making. 

 

Essential Functions  

  • Sponsorship Strategy & Planning:
    Develops and owns the company’s sponsorship strategy, ensuring alignment with broader marketing and business objectives. 

  • Opportunity Identification & Evaluation:
    Researches, evaluates, and recommends sponsorship opportunities across sports, entertainment, technology, fintech, and cause-based platforms. 

  • Contracting & Negotiation:
    Leads sponsorship negotiations, working closely with Partnerships, Legal, Finance and agencies as needed to secure favorable terms and strategic value. 

  • Campaign Development & Activation:
    Designs and executes integrated marketing campaigns that leverage sponsorship assets across media, events, digital, social, and experiential channels. 

  • Performance Measurement & Optimization:
    Establishes clear KPIs for sponsorship activations; analyzes performance and return on investment; makes strategic adjustments as needed. 

  • Stakeholder & Partner Collaboration: 
    Coordinates across internal teams (Brand, Media, Product Marketing, Comms, Legal) and manages external agencies, vendors, and rights holders. 

  • Budget Management:
    Oversees the sponsorship and partnership marketing budget; ensures efficient use of resources and financial accountability. 

 

Minimum Qualifications 

  • Bachelor's degree in marketing, Communications, Business, or related field. 

  • 7-10 years of experience in brand or sponsorship marketing, with direct experience leading sponsorships at scale 

  • Proven ability to manage high-impact partnerships (e.g., with sports teams, major events, or media platforms) 

  • Track record of developing and scaling brand activations across digital and physical channels 

  • Strong project management and negotiation skills 

  • Deep understanding of brand marketing and consumer engagement tactics 

  • Familiarity with the financial services or payments industry is a strong plus 

  • Excellent written, verbal, and interpersonal communication skills 

  • Data-driven mindset with experience using marketing analytics to drive decisions 

 

Preferred Qualifications 

  • MBA.  

  • Experience working with sponsorship agencies, rights holders, and cross-functional marketing teams 

  • Experience in designing Sponsorship activations (preferably in with financial services brand or payments) 

  • Passion for emerging technology and the evolving payments ecosystem 

Physical Requirements

Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers.

Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.

Candidates responding to this posting must independently possess the eligibility to work in the United States at the date of hire.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor.

The base pay scale for this position in:

New York, NY/ San Francisco, CA in USD per year is: $154,000 - $180,000.

Additionally, candidates are eligible for benefits. This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate’s education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes.

Early Warning Services, LLC (“Early Warning”) considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees. 

Early Warning Services LLC is a proud participant in E-Verify, a federal program to help ensure a legal and authorized workforce. As part of our hiring process, we electronically verify the employment eligibility of all new hires through E-Verify. For more information on your rights and responsibilities under E-Verify please visit Home | E-Verify.

Skills Required

  • Bachelor's degree in marketing, communications, business, or a related field
  • 7–10 years of experience in brand or sponsorship marketing
  • Direct experience leading sponsorships at scale
  • Experience managing high-impact partnerships with sports teams, major events, or media platforms
  • Track record developing and scaling brand activations across digital and physical channels
  • Strong project management and negotiation skills
  • Deep understanding of brand marketing and consumer engagement tactics
  • Excellent written, verbal, and interpersonal communication skills
  • Experience using marketing analytics to drive decisions
  • Familiarity with the financial services or payments industry
  • MBA
  • Experience working with sponsorship agencies, rights holders, and cross-functional marketing teams
  • Experience designing sponsorship activations, preferably for a financial services or payments brand
  • Passion for emerging technology and the payments ecosystem

Early Warning Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Early Warning and has not been reviewed or approved by Early Warning.

  • Retirement Support A 401(k) with a 100% company match on the first 6% of pay and automatic enrollment strengthens long‑term savings. This robust employer match is a notable pillar of the total‑rewards package.
  • Leave & Time Off Breadth Flexible/unlimited PTO for exempt staff, tiered accruals for non‑exempt employees, 11 paid holidays, a paid volunteer day, and generous civic/military leaves indicate wide coverage. These provisions offer substantial flexibility for time away from work.
  • Parental & Family Support Twelve weeks of 100% paid parental leave are provided, complemented by company‑covered Maven support for family planning and caregiving. These benefits expand support for birth, adoption, and ongoing family needs.

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The Company
HQ: Scottsdale, AZ
1,001 Employees
Year Founded: 1990

What We Do

For almost 3 decades, our identity, authentication and payment solutions have empowered financial institutions to make decisions, make payments & prevent fraud. Early Warning has been a leader in technology that helps protect and advance the financial system. We serve a diverse network of approximately 2,500 financial institutions, government entities and payment companies. Our product solutions enable real-time funds availability for a variety of payment types through our payments network.

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