Sr Marketing Manager - Knee Recon

Responsibilities: (Please specify % amount against each responsibility)

• Strategic planning: Market analysis and supporting cluster and global marketing in the

development of a strategic plan. Helps to set measurable goals within the approved strategic

plan. Works closely with global and cluster marketing to communicate and promote

strategies.

• Marketing: Develops marketing strategic plans that support regional and global strategic

plans. Develops marketing strategies in coordination with organized business plans.

Monitors and adjusts marketing strategies based on results and changing priorities.

• Launch Planning: Analyses business plan financials to guide local marketing decision making

on portfolio choices. Supports the markets with creating comprehensive launch plans with

measurable post launch KPI’s. Monitors, tracks, and responds to launch performance metrics

according to agree upon KPI’s

Supplementary Tasks: (special activities)

• Commercial Excellence (Support): Collaborate with RA, QA, supply chain, IT, NPD, and a

dedicated APAC Comm Ex Leader for understanding and resolving functional issues related

to product portfolio

Key Areas of Accountability

• Adoption of global marketing strategies into regional context and development of clear

execution guidance and focus for the portfolio, selection of market segments & target

groups, product portfolio assessment, development, and management. Planning and

managing budget for portfolio

Lead and execute on following key activities:

• Works with Clinical and Medical Education teams to ensure alignment of medical education

course topics with franchise strategy

• Develop and maintain product line technical expertise within regional commercial teams,

health care professionals, in accordance with compliance policies.

• Attend medical/scientific meetings, presentations, and seminars while gathering competitive

information.

• Train and assist local sales and marketing teams and deliver technical workshops in front of

critical stakeholders (surgeons, procurement groups)

• Work with Countries, Supply Chain and Customer Service to ensure forecasting is in line with

proposed marketing plans and planned demand

Regional products launch management, planning, and execution:

• Manage the product lifecycle from product launches to obsolescence across the region.

• Takes ownership of new product launch implementation by leading training, toolkit

deployment, business case development and monitoring KPI’s

• Analyse demand forecast annual, quarterly, and monthly for each product line

Conduct market research activities to analyse and identify market needs and issues; ensure up to date market intelligence:

• Map unmet needs in portfolio, market/customer segments, sales channels, business models.

Define solutions to address those needs and provide clear guidance.

Others:

• To always act in a responsible manner to avoid risk to self or to the company and comply

with the workplace safety and health and security policy.

• Any other duties involved within the role and/or the tasks as assigned from time to time.

Location: APAC

Education:

• Bachelor's degree, MBA would be an advantage

Licenses:
 

Experience:
 

• 5+ years’ product marketing management experience or commercial experience

• Considerable knowledge of the medical device or pharmaceutical industry is desirable.

Smith & Nephew is an equal opportunity employer

• Proven track record in downstream marketing

Competences:

• Ability to thrive and perform in a fast-paced, dynamic environment which presents many

challenges as well as opportunities

• Proactive, engaged, and accountable for the role and commitments

• Strong communication skills with the ability to listen, understand and respond effectively

• Experience in providing marketing guidance - taking consumers/clients insight, and using it

to drive thinking and good decisions, is required

• Ability to present technical/medical concepts and business solutions clearly to varying client

stakeholders

• Excellent client-facing skills and presentation skills

• Some understanding of Asian cultural dynamics and working practices would be an

Advantage

• Willing to travel (50-60%)