Sr. Marketing Manager - Benelux

Posted 2 Days Ago
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Amsterdam, NLD
Hybrid
Senior level
Blockchain • Security
The Role
Lead and execute Benelux field and partner go-to-market strategy to build pipeline, generate revenue, increase brand awareness, run demand-generation campaigns, manage MDF and regional marketing budget, track ROI, and collaborate closely with sales and partners.
Summary Generated by Built In

Keepit is looking for an experienced Marketing Manager to join our EMEA Field & Channel Marketing team based out of our Amsterdam office. This is an exciting chance to make an impact and join a fast growing company.

In this role, you will own and execute our GTM strategy for both field and partners our Benelux region. You will work in close collaboration with the EMEA marketing team, Benelux Sales Director and Benelux sales.

You will:
  • Own and execute the Benelux marketing plan, both Field and Partner, in close collaboration with Benelux Sales and Keepit's Focus Partners, to build pipeline, generate revenue, and increase brand awareness.

  • Develop and execute lead generating campaigns and programs for both targeted accounts and partners in the Benelux sales region

  • Track and report on marketing campaigns effectiveness and progress, continuously striving to improve the marketing ROI.

  • Cultivate relationships with partners’ local marketing and sales teams; ensure Keepit stays top of mind as their preferred SaaS data protection vendor - as part of their SaaS portfolio.

  • Work closely together with the entire global marketing team to develop digital marketing concepts and campaigns for Benelux field and partners, including events, conferences, meeting maker programs and lead gen programs.

  • Manage and track regional marketing budget, including MDF (marketing development funds) provided for our partners.

  • Experience with Salesforce as well as Hubspot and Monday is a plus.

Keys to success:
  • Ability to facilitate interdisciplinary collaboration in the Benelux region.

  • Sales Collaboration: Mastery of sales and marketing strategies, establishing effective collaboration with sales and marketing teams.

  • SaaS and B2B Demand Generation: A deep understanding of marketing channels to support Keepit targets and our partners in activating customers and reaching new prospects.

  • Commercial and structured mindset: Ability to reprioritize tasks, establish new channel processes, and manage multiple projects with excellent communication and stakeholder management skills.

  • Entrepreneurial Spirit: Passionate about contributing to a fair and fun work environment, aligned with Keepit's ambitious goals.

About you:
  • BS/BA degree or equivalent in relevant discipline

  • 5-7 years of relevant experience in field and channel marketing working with sales and partners. Experience from demand or product marketing is a plus.

  • Demonstrates strong English written and verbal communication and presentation skills.

  • Demonstrated success in managing and completing projects at or under budget

  • Excellent knowledge in B2B lead nurturing, demand generation, Field activities as events, integrated channel programs, channel partnership, lead process and marketing ROI

  • Demonstrated experience generating creative strategies that map to a business plan

  • Ability to manage, prioritize, multi-task and will have thrived in a fast-paced, high-growth, ambiguous environment

  • A team player, effectively interacting with employees at all levels within the company

  • Must be a self-starter and have a strong attention to detail and the ability to handle many different projects simultaneously

  • Ability to lead and inspire; positive attitude, team player and contributor

  • Comfort with making crucial decisions quickly and resolutely, with independence – and accountability

  • Comfortable with prioritizing directives and requests from many teams and managing these within the context of best practices

  • Willingness to learn, not be shy about asking questions and ultimately be able to move quickly up the learning curve

  • Problem solver with a laser focus on execution and results

About us

At Keepit, we're on a mission to help companies protect and secure their cloud data. Headquartered in Copenhagen with offices around the globe, we provide the leading SaaS-based data protection platform trusted by organizations worldwide. Our cloud-to-cloud backup solution ensures that data remains safe, accessible, and uncompromised, no matter what. We believe in building technology that matters, and we do it by uniting talented people around a shared purpose. We care deeply about our craft, explore new ways of solving problems, and strive for excellence together. If you’re excited by meaningful challenges and want to be part of a company that is growing fast while staying grounded in collaboration and respect, we’d love to meet you.

We offer
  • Competitive pay

  • Generous benefits

  • Opportunity to grow with and impact the company

  • Great colleagues

  • Ambitious mission

We offer flexible work conditions and take pride in being an equal opportunity employer, recognizing how being a diverse workplace strengthens our product, customer relationships, and work culture.

Skills Required

  • BS/BA degree or equivalent in relevant discipline
  • 5-7 years experience in field and channel marketing working with sales and partners
  • Experience in B2B lead nurturing, demand generation, and channel programs
  • Demonstrated success managing and completing projects at or under budget
  • Strong English written and verbal communication and presentation skills
  • Ability to collaborate closely with sales and partner teams and manage stakeholders
  • Experience developing and executing lead-generating campaigns and events
  • Commercial and structured mindset with strong prioritization and multitasking skills
  • Self-starter with strong attention to detail
  • Ability to lead, inspire, and make decisions independently
  • Experience with Salesforce, HubSpot, and Monday (plus)
  • Willingness to learn quickly and adapt in a fast-paced, high-growth environment
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The Company
Fort Worth, TX
300 Employees
Year Founded: 2007

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