The Role
Lead marketing efforts in South Korea, develop strategy, manage execution, optimize digital campaigns, and collaborate with global teams to enhance brand presence.
Summary Generated by Built In
Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!
We are looking for a Senior Marketing Lead to take full ownership of all marketing efforts in South Korea. You will be responsible for developing the strategy, setting KPIs and OKRs, managing execution, and collaborating with both global and Korea teams to build Emma into a trusted and premium brand in the Korean market. If you are a data-driven, growth-focused, and action-oriented marketer, this role is for you.
What You'll Do
- Marketing Expertise & Strategic Planning
- Take full ownership of all marketing activities for the South Korean market from performance marketing to influencer campaigns and brand activation.
- Build and lead the monthly and quarterly marketing plan, ensuring clear priorities and alignment with business goals.
- Define and manage Marketing OKRs to track progress and improve team accountability.
- Drive execution of multi-channel marketing strategies (performance, IM, brand, Ad-hoc), ensuring a consistent and customer-centric narrative across all touchpoints.
- Continuously improve funnel performance by identifying and removing drop-off points in the marketing pipeline.
- Performance Marketing & Data Analysis
- Manage full-funnel digital marketing across Meta, Google, Naver, and YouTube, optimizing campaigns to maximize ROAS, CTR, CVR, and total sales.
- Design and run high-impact tests on messages, creative formats, landing flows, and audience segments and funnel stages (TOF/MOF/BOF)to validate campaign effectiveness.
- Analyze performance data using Tableau, Looker Studio, GA4, and in-platform dashboards to generate actionable insights and scale what works.
- Influencer & Content Marketing
- Lead Korea’s Influencer Marketing strategy: oversee recruitment, briefing, content review, and performance.
- Integrate influencer content into paid performance ads and marketing funnels to drive both awareness and conversion.
- Develop IM programs with measurable CAC and retention KPIs, ensuring alignment with promotional calendars and sales objectives
- Own UGC activation from scenario-based content planning to licensing and repurposing across marketing channels.
- Cross-Functional & Global Collaboration
- Collaborate cross-functionally with APAC and global teams (Brand, Product, Performance, CRM, Ops) to align on messaging, asset use, and media plans.
- Provide marketing inputs to channel owners (e.g., D2C, marketplace) based on campaign performance and customer insights.
- Manage agencies and freelancers effectively with clear briefing, output-based tracking, and timeline discipline.
Who We're Looking For
- You have 5+ years of proven experience in digital marketing, D2C growth and performance marketing, ideally in a fast-paced consumer or e-commerce brand.
- You have a track record of driving real performance improvement, including increased ROAS, reduced CAC, or revenue growth through digital channels.
- You’re highly analytical and data-driven. You make decisions using KPIs, various data, and cost-efficiency metrics.
- You’re proficient in Google Analytics, Meta Ads Manager, and Naver Ads, and ideally experienced with BI tools such as Tableau or Looker Studio.
- You’re comfortable with campaign planning, creative iteration, and working across multiple channels and stakeholders.
- You’re fluent in Korean (native) and English (both written and verbal).
- You are proactive, organized, and focused on impact - someone who thrives in autonomy while driving execution.
Emma is one of the world’s fastest-growing sleep brands, trusted by over 10 million customers across 30+ countries. Backed by a global team of 1,000+ Emmies, Emma has been ranked a top-performing scale-up in Europe and other countries. And now, we're writing our next growth chapter in Korea.
This is NOT a “keep-the-lights-on” role. As the senior marketing lead in Korea, you will own the end-to-end marketing strategy for a challenger brand entering one of Asia’s most competitive, high-expectation markets. You’ll define the narrative, shape the funnel, test bold ideas, and work directly with our APAC leadership team and global experts to make it happen.
You’ll build our systems, run experiments, and create localized strategies tailored to Korean consumers while leveraging the proven frameworks of a high-performing global brand.
If you’re looking for ownership, impact, and growth - then this is your chance to lead, build, and grow a high-potential brand from the ground up backed by global firepower.
Become an Emmie
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!
Top Skills
Google Analytics
Looker Studio
Meta Ads Manager
Naver Ads
Tableau
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The Company
What We Do
We are Emma – The Sleep Company. We revolutionise sleep by pushing the boundaries of what technology can do for rest. Our aim is to awaken people's best by enhancing their sleep. We are one of Europe’s fastest-growing sleep innovation companies with 1000 + team members, representing over 65 nationalities at our international offices in Frankfurt, Lisbon, Manila, Mexico City and Bucharest. Our work culture is built on strong values promoting community, agility, and ownership. Growth and excellence in all areas are important to us, which is why we offer our team members opportunities to unlock their full potential professionally and personally. Emma proudly celebrates diversity. We are an equal opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability or age
