Sr Marketing Coordinator

Description
Bring your IT career and talents to CDW, where you can have a greater impact, be inspired by our mission and excited about your career and future. A Fortune 200 leader, we're the driven professionals and technology experts companies turn to most to solve their IT challenges. The Sr. Marketing Coordinator supports a range of overall Marketing projects with a focus on Marketing Technology initiatives. This position works collaboratively with other Marketing and Technology Departments colleagues to provide cohesive support on initiatives to ensure coordination, effective engagement with resources and high-quality execution of strategic projects and initiatives across various functional areas. Key Areas of Responsibility
* Plan the delivery of the overall program and its activities in alignment with the organization's strategy and priorities
* Develop new initiatives to support the strategic direction of the organization
* Develop and implement long-term goals and objectives to achieve the successful outcome of the program
* Support development of department goals and plans, while tracking program success and/or suggesting corrective action based on data
* Ensure that program activities operate within the policies and procedures of the organization
* Ensure that program activities comply with all relevant legislation and professional standards
* Identify and evaluate the risks associated with program activities and take appropriate action to control the risks
* Monitor the program activities on a regular basis and recommend changes to enhance the program, as appropriate
* Build audiences with support for all Marketing channels such as Website, Email, Mass Media, Paid Search, Paid Social, etc
* Analyze, strategize and recommend targeting optimizations based on knowledge of source data, data tables, variables, business rules, standard definitions, audience platform tool and channel owner goals/KPI's
* Gather existing/new activity requirements, QA, insource data, generate audience lists and provide audience recommendations to improve activity KPIs, while managing multiple requests at once
* Quality control and validation on audience list generation to ensure it meets requirements
* Provide overall operational & process efficiencies, for our CDP/audience platform and internal processes
* Lead the implementation of technology enhancements, including project management, requirements gathering, desk-side coaching, knowledge transfer (informal training) and documentation
* Lead Marketing and organizational projects from conception to execution, including gathering of business requirements, management of process design and development of activities
* Develop and maintain project work plans and project schedules
* Conducting status meetings and develop status reports
* Tracking issues and assist with change control
* Responsible for ensuring all actions and functions of the marketing organization abide by the pre-determined business rules and regulations, governing the authority and separation of decision-making abilities across the organization
* Work with marketing leadership and governance councils to understand business rules, RACI and processes of the marketing organization
* Manage vendor contracts, SLAs, and standards
* Communications planning and governance updates to the broader organization Education and/or Experience Qualifications
* Bachelor's degree and 3 years of Sales and/or Marketing experience OR 7 years of Sales and/or Marketing experience
* Demonstrated knowledge of technology product offerings and solutions
* Proven record of successful project management and organizational skills
* Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint
* Experience with sales productivity tools
* Excellent written and verbal communication skills with the ability to effectively communicate at all levels of the company including Senior Leadership
* Demonstrated ability to analyze data and conduct primary research
* Experience in developing or utilizing strategic sales campaigns
* Proven track record in developing and maintaining strategic relationships
* Ability to multitask and be adaptable in a fast-changing environment
* 2 years of experience in eCommerce environments and digital marketing tools (Technology Enablement Only)
* 3 years working in digital asset management (DAM) or web content management (WCM) system (Technology Enablement Only)
* Technology market knowledge and working experience (Technology Enablement Only)
* Experience in developing or utilizing social media tools (Social Media Only)
* Proven analytical, organizational, and decision-making skills with demonstrated negotiation skills and influencing positive outcomes
Who we are:
CDW is a leading technology solutions provider to business, government, education and healthcare organizations across the globe. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced start-ups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.
What you can expect from us: Culture, coworkers, careers.
CDW is not only the People Who Get IT but the People who get People. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you'll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self- and your best ideas- to CDW. Because diverse perspectives bring forth better problem solving- and better solutions for our customers on a rapidly evolving technology landscape.
Equal Opportunity Employer, including disability and protected veteran status
Benefits overview: [https://cdw.benefit-info.com/](https://cdw.benefit-info.com/)