Essential Responsibilities:
Strategic Leadership & Revenue Impact
● Lead global content strategy across multi-million dollar marketing campaigns targeting US, UK, and Australian markets with direct accountability for conversion rate optimization and revenue attribution
● Manage and optimize the complete customer acquisition funnel from awareness through booking, implementing A/B testing and performance analytics to drive measurable ROI improvements
● Develop and execute brand positioning strategies that differentiate Virgin Voyages in the competitive cruise market, conducting competitive analysis and market research to inform strategic decisions
● Drive cross-functional collaboration with C-suite executives, presenting strategic recommendations and campaign performance metrics to senior leadership and board members
Advanced Marketing & Technology Integration
● Leverage advanced AI and marketing automation tools to scale content production, implement predictive analytics for customer behavior, and optimize multi-channel marketing workflows
● Conduct sophisticated audience segmentation and persona development using data analytics to identify high-value customer segments and optimize lifetime value across different markets
● Implement conversion rate optimization (CRO) strategies through advanced testing methodologies, user experience optimization, and personalization engines
Team Leadership & Development
● Lead and mentor creative teams including copywriters, designers, and junior strategists, providing strategic direction and professional development while maintaining brand consistency across all outputs
● Establish content governance frameworks and editorial standards that ensure brand compliance while enabling creative innovation and efficient workflow management
● Manage agency relationships and vendor partnerships for specialized creative services, negotiating contracts and ensuring deliverable quality meets strategic objectives
Performance Management & Analytics
● Develop and track KPIs for all content initiatives with regular reporting on campaign performance, customer engagement metrics, and revenue attribution across all marketing channels
● Create comprehensive project management systems for multi-channel campaigns, managing budgets, timelines, and resource allocation while ensuring on-time delivery of strategic initiatives
● Conduct regular competitive analysis and market research to identify emerging trends, customer preferences, and opportunities for strategic positioning in the luxury travel market
Qualifications:
Required Experience & Education
● 7-10 years of progressive marketing strategy experience with demonstrated success in brand management, content marketing, and customer acquisition in premium/luxury markets
● Bachelor's degree in Marketing, Business, Communications, or related field (Master's degree preferred)
● Proven track record of managing multi-million dollar marketing budgets with demonstrable ROI and revenue growth achievements
● Experience leading cross-functional teams and collaborating with C-suite executives on strategic initiatives
Specialized Skills & Expertise
● Advanced proficiency in marketing technology stack including CRM systems, marketing automation platforms, analytics tools (Google Analytics, Adobe Analytics), and AI-powered content tools
● Deep expertise in conversion optimization with experience in A/B testing, user experience design, and customer journey mapping
● Strong financial acumen with ability to analyze campaign ROI, customer acquisition costs, and lifetime value metrics
● Premium brand experience preferably in travel, hospitality, or luxury goods sectors
● Global market expertise with understanding of cultural nuances and regulatory requirements across US, UK, and Australian markets
Leadership & Communication
● Exceptional presentation skills with experience presenting to executive leadership and board members
● Proven ability to influence and drive consensus across diverse stakeholder groups and cross-functional teams
● Strategic thinking capabilities with experience developing long-term brand strategies and market positioning
● Change management experience with ability to lead organizational transformation and process optimization
Additional Qualifications
● Professional certifications in Google Analytics, HubSpot, or similar marketing platforms preferred
● Travel industry expertise with knowledge of cruise operations, destination marketing, and travel agent relationships
● Startup/scale-up experience with ability to work in fast-paced, resource-constrained environments while maintaining high standards
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What We Do
I'm often asked what it is that makes Virgin different. The simple answer is — our people” Sir Richard Branson
At Virgin Voyages, we love the wide ocean waves, the sting of salt spray and the anticipation for places and experiences unknown. It’s exhilarating! That’s how travel should always feel.
Our people are the heart and soul of our business. We are a passionate lot, united in our desire to create something really special for our future sailors. These sailors have challenged us to create something more audacious than the word “cruise” can capture. We've accepted the challenge. From our custom-designed ships, to our commitment to charting a greener course through the ocean’s blue, to delivering you a holiday where irresistible style has finally found its sea legs, we can’t wait to welcome you onboard.
Virgin Voyages, the ship of things to come
