Sr. Marketing Communications Specialist

Posted 3 Days Ago
Be an Early Applicant
Hamel, MN, USA
In-Office
72K-85K Annually
Senior level
Automation • Manufacturing
The Role
Lead execution of trade events, manage lead lifecycle and KPIs, optimize and maintain CRM audience data, and develop content and co-marketing initiatives with sales and channel partners to drive demand generation and revenue.
Summary Generated by Built In

Senior Marketing Communications Specialist

We’re the Trusted Partner When Motion Matters. Our actuators are at the heart of the automation revolution. Our passion for linear motion is advancing electric vehicle manufacturing, optimizing food production, enhancing patient outcomes, and more. We’re a tight-knit team that takes pride in building world-class automation equipment—and lasting relationships with our customers.

What You’ll Do

Drive high-impact marketing programs that support demand generation and revenue growth.  To lead the execution of trade events, own lead management processes and KPIs, optimize CRM audience data, and partner closely with sales and channel partners to deliver compelling content and co-marketing initiatives. To blend strategic thinking with hands-on execution to engage target audiences and strengthen our position in the linear motion solutions market.
Key Responsibilities
  • Plans, executes, and optimizes all aspects of trade events to maximize lead generation, engagement, and ROI.
  • Owns the lead management system, including tracking, analysis, and reporting of key performance indicators.
  • Maintains and enriches CRM audience data through ongoing research, segmentation, and optimization.
  • Collaborates with internal stakeholders to develop content that resonates with target audiences and supports demand generation goals.
  • Champions co-marketing initiatives with channel partners in close partnership with the sales team.
  • Supports integrated campaigns that align inbound, demand generation, and channel marketing efforts.
  • Ensures consistent messaging and brand standards across all marketing communications.

Qualifications
  • Bachelor’s degree in Marketing, Business, Journalism, Communications, or a related field.
  • At least 5 years of experience in a B2B marketing communications or demand generation role.
  • Exceptional written and verbal communication skills, including the ability to write and edit technical or product-focused content.
  • Working knowledge of marketing automation platforms, with strong preference for HubSpot experience.
  • Proficiency with Microsoft 365, including advanced Excel skills for data analysis and reporting.
  • Experience with Adobe Creative Suite, inbound and demand generation marketing, blogging, CRM segmentation, and distribution channel marketing.
  • Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.

Why Join Us

  • Make a Real Impact: You won’t be a cog in the machine here. With a small, agile team, your work will be seen, valued, and have a direct impact on the business.
  • Work With Purpose: Our products help manufacturers build smarter, safer, and more sustainable operations—from EVs to medical devices to food production.
  • Collaborative Culture: We believe in open communication, mutual respect, and working ether across departments to get things done.
  • Supportive Environment: Whether it’s learning a new tool or exploring a fresh idea, we encourage curiosity and continuous growth.
  • Stability and Innovation: We’ve been around for decades, but we’re always pushing forward—with digital at the center of how we evolve.

$72,000 to $85,000 starting salary range

All qualified applicants will receive consideration for employment without regard to the individual's race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.

Skills Required

  • Bachelor's degree in Marketing, Business, Journalism, Communications, or related field.
  • At least 5 years of experience in a B2B marketing communications or demand generation role.
  • Exceptional written and verbal communication skills, including writing and editing technical or product-focused content.
  • Working knowledge of marketing automation platforms.
  • Experience with HubSpot.
  • Proficiency with Microsoft 365, including advanced Excel skills for data analysis and reporting.
  • Experience with Adobe Creative Suite.
  • Experience with inbound and demand generation marketing.
  • Experience with blogging, CRM segmentation, and distribution channel marketing.
  • Strong organizational and project management skills with ability to manage multiple initiatives.
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Hamel , MN
165 Employees
Year Founded: 1954

What We Do

A leading supplier of electrical linear actuators and electric linear motion control and pneumatic actuators and cylinders, Tolomatic’s expertise in linear actuators is backed by 60 years of original product innovation, integrity, and the best service in the industry. Tolomatic has earned its industry-wide reputation for designing and manufacturing highly durable and reliable electric linear and pneumatic actuators, and power transmission products for a variety of industries including packaging, material handling, medical, food processing, automotive, semiconductor, and general automation. Contact Tolomatic today to experience Excellence in Motion®: - Fast Delivery Built-to-Order for all catalog products! - Endurance Technology: Quality products built to last - Legendary customer service, Call 1-800-328-2174 for assistance! - Online Sizing & Selection Software - Custom Engineered solutions to solve unique customer problems Experience Excellence in Motion® with Tolomatic

Similar Jobs

Sherwin-Williams Logo Sherwin-Williams

Marketing Communications Manager

Chemical • Industrial • Manufacturing
In-Office
Minneapolis, MN, USA
39076 Employees

DraftKings Logo DraftKings

Prediction Markets Manager

Digital Media • Gaming • Information Technology • Software • Sports • Esports • Big Data Analytics
Remote or Hybrid
United States
6400 Employees
104K-130K Annually

Wipfli Logo Wipfli

Data Architect

Cloud • Fintech • Software • Business Intelligence • Consulting • Financial Services
Remote or Hybrid
United States
3000 Employees
142K-191K Annually

Wipfli Logo Wipfli

Assistant Controller

Cloud • Fintech • Software • Business Intelligence • Consulting • Financial Services
Remote or Hybrid
United States
3000 Employees
73K-98K Annually

Similar Companies Hiring

True Anomaly Thumbnail
Aerospace • Artificial Intelligence • Hardware • Machine Learning • Software • Defense • Manufacturing
Centennial, CO
300 Employees
Fortune Brands Innovations Thumbnail
Manufacturing
Deerfield, IL
10000 Employees
Amalgamated Sugar Thumbnail
Food • Greentech • Agriculture • Industrial • Manufacturing
Boise, Idaho
768 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account