Marketing Campaign Manager

Marketing Campaign Manager – Content & Comms

IANS Requires a minimum of 2 days a week onsite in Boston, MA

The Marketing Campaign Manager will be an innovative, agile marketer with strong analytical skills, accountable for the development, implementation, management, and measurement of strategic marketing campaigns that drive brand awareness, engagement, and revenue growth. The ideal candidate will have a strong background in marketing strategy, marketing analytics, campaign planning, and execution across channels, including digital, social media, email, and traditional marketing channels.

Key Responsibilities:

Campaign Strategy and Planning:

• Develop comprehensive marketing campaign strategies aligned with company objectives and target audience insights.
• Collaborate with cross-functional teams including marketing leadership, the research team and sales enablement to define campaign goals, messaging, channels, and creative assets.
• Create detailed campaign plans outlining timelines, budgets, and key performance indicators (KPIs).
• Create and maintain a campaign content calendar

Campaign Execution and Management:

• Project manage the execution of multiple concurrent marketing campaigns, ensuring all elements are delivered on time and to budget.
• Ability to influence & work empathetically with all levels of the organization, including stakeholders and contributors outside the marketing team, to deliver programs to deadlines.
• Coordinate with internal and external stakeholders to execute campaign tactics across multiple channels.
• Monitor campaign performance and analyze data to optimize tactics and maximize ROI.
• Budget management, ensuring all campaigns are delivered to plan.

Content Development:

• Work closely with the content team and research team to coordinate the development of compelling campaign assets, including copy, graphics, videos, and other multimedia content.
• Ensure all creative elements align with campaign objectives and brand guidelines.

Digital and Social Media Marketing:

• Develop briefs for the digital team to deliver digital marketing initiatives in support of the campaigns.
• Partner with the social media team to develop and implement social media strategies to drive engagement, increase followers, and enhance brand visibility.
• Partner with the email marketing manager to plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.

Reporting

• Create data visualizations to show campaign performance.
• Undertake regular campaign reporting against key metrics.
• Monitor campaign performance and conduct ongoing analysis to optimize tactics, messaging, and targeting.
• Provide reports on the outcomes of marketing campaigns, including key performance metrics such as channel performance, engagement, conversion rates, and ROI.
• Analyze campaign data to identify trends, insights, and areas for improvement.
• Provide strategic recommendations based on the analysis to optimize future campaigns and drive continuous improvement in marketing performance.

Qualifications:

• Bachelor’s degree in marketing or related field.
• 7 years + experience in marketing campaign management or related roles.
• Experience of SFDC, Pardot, Hubspot, ZoomInfo Marketing & Tableau helpful
• Strong strategic thinking and analytical skills with the ability to translate data insights into actionable marketing strategies.
• Excellent communication skills with the ability to collaborate effectively and empathetically with cross-functional teams.
• Demonstrated creativity and a passion for developing innovative marketing campaigns that resonate with target audiences.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Cybersecurity experience preferred.