Sr. Marketing Campaign Analyst, Lifecycle Marketing

Are you a hands-on lifecycle marketer who loves turning strategy into precise, high-performing campaigns? We're looking for a Sr. Marketing Campaign Analyst to join our lifecycle marketing team and help execute customer engagement programs across key member channels. This role will focus on campaign execution across email, SMS, push, and direct mail, helping drive engagement, retention, and long-term customer value.

You will build, launch, QA, monitor, and optimize multi-channel campaigns and automated journeys. You will partner closely with Lifecycle Marketing, Product, Analytics, Design, Content, Legal, Compliance, Engineering, and Marketing Technology to ensure campaigns are accurate, timely, compliant, and effective. You will also help improve how campaigns get built by documenting processes, identifying execution gaps, and recommending scalable workflow improvements.

This is a senior individual contributor role. You will contribute ideas and recommendations that shape lifecycle programs. Success means campaigns launch reliably, workflows scale cleanly, testing and reporting improve over time, and customers receive relevant, high-quality communications.

If you're an execution-focused marketer with strong technical skills, a sharp eye for detail, and a passion for improving customer engagement, we'd love to hear from you.

• Build, launch, monitor, and optimize lifecycle campaigns across email, SMS, push, and direct mail.
• Translate campaign briefs and lifecycle strategies into accurate audience segments, creative setup, workflows, and QA plans.
• Develop and update HTML email templates, dynamic content, and personalization logic.
• Configure automated journeys triggered by customer behavior, lifecycle stage, product events, and business rules.
• Manage campaign timelines, approvals, launch readiness, and post-launch monitoring for assigned initiatives.

• QA templates, links, tracking, personalization, data logic, targeting, suppressions, triggers, rendering, and end-to-end workflows.
• Maintain campaign documentation, process checklists, naming conventions, reusable templates, and operational best practices.
• Troubleshoot platform, data, rendering, or workflow issues in partnership with Marketing Technology, Analytics, Product, and Engineering.
• Ensure campaigns follow brand, compliance, consent, deliverability, and customer experience standards.

• Set up A/B tests, holdouts, and other experiments in partnership with Lifecycle Marketing and Analytics.
• Review campaign performance and identify opportunities to improve targeting, timing, messaging, personalization, and channel mix.
• Use customer data, behavioral signals, and performance reporting to refine segmentation and campaign execution.
• Turn learnings into repeatable improvements that make future campaigns faster, cleaner, and more effective.

• Partner with Lifecycle Marketing, Content, Design, Product, Analytics, Legal, Compliance, Engineering, and Marketing Technology to move campaigns from brief to launch.
• Proactively clarify requirements, flag blockers, manage dependencies, and keep stakeholders informed on status and risks.
• Balance competing campaign needs while protecting quality, compliance, and the customer experience.
• Recommend improvements to tools, workflows, QA practices, and execution processes.

• Execution-focused: You turn strategy into well-built campaigns and understand that details drive outcomes.
• Technically fluent: You're comfortable working in marketing automation platforms, customer data structures, dynamic logic, HTML, CSS, JSON, and related tools.
• Detail-oriented: You maintain a high bar for accuracy, especially when campaigns involve customer data, personalization, compliance, and multiple channels.
• Data-driven: You use performance results and customer insights to recommend practical campaign improvements.
• Accountable: You take ownership of timelines, quality, issue resolution, and follow-through.
• Customer-centric: You advocate for clear, relevant, timely communications that improve the member experience.
• Collaborative: You work effectively across Marketing, Product, Analytics, Engineering, Design, Content, Legal, and Compliance.
• Proactive: You anticipate dependencies, surface risks early, and bring solutions when priorities or requirements are unclear.
• Process-minded: You look for ways to make execution more scalable, consistent, and efficient.

• 4+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation, preferably in B2C or fintech.
• Hands-on experience building and launching campaigns or automated journeys in Iterable preferred, or similar platforms such as Braze, Salesforce Marketing Cloud, Marketo, Responsys, or Cordial.
• Strong knowledge of multi-channel campaign execution, including email, SMS, push, segmentation, personalization, triggering, QA, and deliverability best practices.
• HTML and CSS experience for email development, template updates, troubleshooting, and rendering QA.
• Familiarity with Excel or Google Sheets, JSON, API integrations, event-based architectures, and customer data flows.
• Experience with dynamic content or scripting logic such as Handlebars, AMPscript, Liquid, or similar templating languages.
• Comfort working with customer attributes, event data, segmentation filters, suppression logic, and campaign tracking.
• Experience supporting A/B testing and using campaign performance data to recommend optimizations.
• Strong project management and organizational skills, with the ability to manage multiple campaigns, timelines, and stakeholders.
• Strong written and verbal communication skills and the ability to work collaboratively across teams.
• High attention to detail and a strong quality mindset in campaign execution.

• Experience in fintech, financial services, or another regulated industry.
• Experience with mobile lifecycle marketing, including push notifications and in-app messaging.
• Experience creating responsive or hybrid HTML email templates.
• Knowledge of consent management, deliverability, and compliance considerations for customer communications.
• Bachelor's degree or equivalent practical experience.
  

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