Sr. Marketing Analyst

About Crossover Health

Crossover Health is creating the future of health as it should be. A national, team-based medical group with a focus on wellbeing and prevention that extends beyond traditional sick care, the company delivers an entirely new model of healthcare—Primary Health—built on the foundation of trusted relationships, an interdisciplinary care team approach, and outcomes-based payment. Crossover’s Primary Health model integrates primary care, physical medicine, mental health, health coaching, care navigation and more, and delivers care in surround-sound—in-person, virtually and via asynchronous messaging. Together we are building a community of members that embraces healthcare as a proactive part of their lifestyle.

Job Summary
 

The Senior Marketing Analytics at Crossover Health will serve as the analytical backbone of the Marketing team, translating complex datasets into actionable insights that inform, drive and measure both B2B growth and member lifecycle marketing strategies. This role is central to building and evolving marketing attribution measurement frameworks that quantify the impact and business value of omnichannel campaigns—across digital, in-clinic, paid media, and partner channels—on lead generation, acquisition, engagement, and retention within Crossover’s healthcare delivery. The ideal candidate combines deep technical expertise in data science and marketing analytics with a strategic understanding of healthcare member journeys, privacy compliance (HIPAA), and the interplay between marketing and clinical outcomes.

Job Responsibilities

• Design, implement (in collaboration with DS&A), analyze and recommend attribution models such as  multi-touch attribution (MTA) and marketing mix models (MMM) to measure the relative contribution of various marketing channels and tactics to patient acquisition and retention.  

• Develop methodologies for incrementality testing, partner with Finance to improve ROI modeling, and channel contribution analysis across both B2B sales and member marketing and engagement funnels.

• Partner with marketing leadership to translate attribution insights into actionable spend/investment allocation and channel optimization strategies.

• Partner with Data Science and Engineering to evaluate data pipelines that support timely, standard reporting between martech like Salesforce and Marketo and reporting architecture like Snowflake, Tableau and other tools and platforms

• Partner with Marketing Ops and Finance  to create dashboards that provide visibility into campaign health and ROI.

• Maintain and drive evolution of Crossover Health’s marketing attribution framework to account for the complexity of multi-site, multi-channel healthcare services.

• Evaluate and translate member engagement and campaign performance across digital, email, SMS, social, and in-clinic touchpoints.

• Collaborate with Member Marketing and Account Management teams to refine audience segmentation  and funnel optimization.

• Define and co-develop dashboards and standardized reporting that measure pipeline generation, lead-to-opportunity conversion, and marketing ROI for employer and acquisition initiatives.

• Define and implement, in collaboration with DS&A, attribution models that connect campaign touchpoints (paid media, ABM, webinars, and events) to sales outcomes and revenue metrics.

• Collaborate with B2B Marketing Team  to refine audience segmentation, messaging, and funnel optimization.

• Own and automate the marketing performance reporting cadence (weekly, monthly, quarterly) across channels and initiatives.

• Define, develop (in collaboration with DS&A) and maintain Tableau dashboards that visualize attribution, ROI, and engagement metrics for executive and stakeholder audiences.

• Translate analytical findings into clear business narratives that influence marketing strategy and budget decisions.

Required Qualifications 

• Bachelor’s degree in Data Science, Marketing Analytics, Health Informatics, Statistics, or Engineering required.

• 4-7 years in marketing analytics or data science, preferably within healthcare, payer, or digital health organizations.

• Experience measuring marketing effectiveness and lifecycle in B2B2C funnels

• Demonstrated expertise developing and maintaining marketing attribution models (MTA, MMM, and incrementality testing and measurement models).

• Hands-on experience aligning marketing KPIs with business outcomes in a regulated healthcare services environment.

• Experience supporting multi-site patient acquisition, retention, and engagement strategies.

• Proven capacity to manage multiple projects and priorities in a dynamic environment.

• Curiosity and passion for using data to elevate healthcare engagement and improve outcomes.

• Strong communicator — capable of breaking down complex marketing lexicon and technical definitions, and bridging technical analysis with strategic insight, for both marketing and executive decision making.

Preferred Qualifications

• Advanced proficiency in SQL querying complex data sets especially within Snowflake

• 3+ Years experience developing dashboards in Business Intelligence tools like Tableau or Google Looker

• Experience with Salesforce, Marketo, Google Analytics 4, and campaign management systems.

• Knowledge of healthcare privacy frameworks, HIPAA, and data governance best practices.

Physical Job Requirements

• Requires standing, walking and sitting for extended periods of time

• Requires corrected vision, hearing and speech within normal ranges

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

The base pay range for this position is $110,817.00 to $149,603 per year. Pay range may vary depending on work location, applicable knowledge, skills, and experience. This position may be eligible for an annual bonus opportunity and comprehensive benefits package that includes Medical Insurance, Dental Insurance, Vision Insurance, Short- and Long-Term Disability, Life Insurance, Paid Time Off and 401K.

Crossover Health is committed to Equal Employment Opportunity regardless of race, color, national origin, gender, sexual orientation, age, religion, veteran status, disability, history of disability or perceived disability. If you need assistance or an accommodation due to a disability, you may email us at [email protected].

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

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