Sr Marketing Analyst Lead

Sr Marketing Analyst Lead

We are seeking a strategic and technical leader to drive the future of our digital member experience. As the Senior Marketing Analyst Lead, you will supervise a team of analysts and technologists responsible for orchestrating personalized customer journeys using Adobe Real-Time CDP, Adobe Target, and Adobe Analytics.

You will move beyond simple reporting to true activation—using data to convert casual site visitors into loyal members and driving cross-line-of-business growth across Insurance, Membership, Travel, Discounts/Rewards, and Financial Services. You will bridge the gap between technical data execution and high-level marketing strategy, ensuring the right message reaches the right user at the perfect time.

Key Responsibilities

1. Team Leadership & Strategy

• Supervise and mentor a high-performing team of marketing analysts and personalization specialists.

• Define the roadmap and strategy for our personalization program, prioritizing high-impact tests and audience activations.

• Manage project workflows, resource allocation, and timelines to ensure campaigns are launched error-free and on schedule.

• Foster a culture of "test and learn," guiding the team in hypothesis generation, experimental design, and statistical validation.

2. Platform Operations (Adobe Real-Time CDP & Target)

• Audience Orchestration: Lead the strategy for Adobe Real-Time CDP. Define and build high-value audience segments (e.g., "High-Intent Auto Insurance Leads" or "Travel Enthusiasts") for activation across web, email, and paid media.

• Personalization & Testing: Oversee the execution of A/B and multivariate tests using Adobe Target.

• Journey Management: Design automated triggers and personalized experiences that nurture customers from awareness to conversion (e.g., converting a roadside-only user into a multi-product insurance holder).

3. Business Growth & Optimization

• Acquisition & Conversion: Drive specific strategies to convert non-members into members through targeted offers and streamlined digital pathways.

• Cross-Sell/Up-Sell: Utilize predictive modeling and behavioral data to lift sales across all business lines (Insurance, Travel, Credit Card, Discounts).

• Revenue Impact: Partner with product owners to identify underperforming funnels and implement data-driven optimizations to increase revenue per visitor (RPV).

4. Analytics & Insights

• Leverage Adobe Analytics to uncover deep user insights. Move beyond "what happened" to "why it happened" and "what we should do next."

• Translate complex data sets into clear, actionable business narratives for executive leadership.

• Ensure data integrity across platforms, working with IT to validate data feeds and event tagging (Web SDK).

Qualifications

Education & Experience

• Bachelor’s Degree in Marketing, Data Science, Business, or related field (Master’s preferred).

• 7+ years of experience in digital marketing, marketing operations, or data analytics.

• 2+ years of experience leading or supervising a team, with a proven track record of mentoring staff and managing complex projects.

Technical Skills (Required)

• Deep expertise in the Adobe Experience Cloud stack:

  Adobe Real-Time CDP (RT-CDP): Experience building schemas, segments, and destinations.

• Adobe Target: Experience running A/B tests, XT (Experience Targeting), and using Automated Personalization (AP) / Auto-Target.

• Adobe Analytics: Proficient in Analysis Workspace, segmentation, and calculated metrics.

• Strong understanding of digital data layers, tagging, and identity management.

Business Acumen

• Proven success in driving sales lift and conversion rate optimization (CRO) in a multi-product environment (e.g., Insurance, Retail, Travel, or Subscription Services).

• Experience with Membership/Subscription models is highly preferred.

• Strong communication skills: Ability to translate technical constraints into business opportunities for stakeholders.

The starting pay range for this position is:

$120,500.00 - $160,800.00

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

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Remarkable benefits:
•    Health coverage for medical, dental, vision

•    401(K) saving plans with company match AND Pension    

•    Tuition assistance

•    Floating holidays and PTO for community volunteer programs

•    Paid parental leave

•    Wellness programs

•    Employee discounts (membership, insurance,

travel, entertainment, services and more!)

Auto Club Enterprises is the largest club within the national AAA federation. We have nearly 17,000 employees in 24 states helping more than 18 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1900, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”

AAA is an Equal Opportunity Employer

Our organization participates in E-Verify

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).