Overview
Are you a strategic, performance-minded marketer who enjoys working across creative, channels, and data? In this role, you will lead cross-channel campaign activations, performance optimization efforts, and creative execution that support marketing objectives across the organization. You'll partner closely with channel strategists, creative teams, digital experience, and marketing analytics to bring buyer-aligned campaigns to market through high-quality, integrated activations.
Drawing on your experience, you'll identify opportunities for improvement by monitoring performance signals, uncovering optimization opportunities, and advancing activation best practices. Your insights will inform in-market optimizations, activation strategy, and continuous improvement efforts, helping ensure campaigns deliver strong results across channels at Esri.
Responsibilities
- Lead development of buyer-aligned paid and owned channel activation strategies in support of awareness, engagement, and demand goals. Ensure media and creative tactics align to target personas, customer journeys, and campaign objectives.
- Translate campaign and business objectives into integrated activation plans and execution requirements. Guide activation strategy across channels, audiences, and creative experiences to maximize campaign effectiveness and business impact.
- Drive activation performance and optimization efforts. Analyze campaign, channel, and engagement data to identify trends, uncover opportunities, and develop actionable recommendations that improve marketing effectiveness, efficiency and strategy.
- Build and maintain strong cross-functional partnerships with channel strategists, creative teams, digital experience, analytics, and business stakeholders. Influence alignment across teams, provide activation expertise, and communicate activation insights that support marketing strategy and decision-making.
- Establish and evolve activation best practices, processes, and governance frameworks that improve consistency, scalability, speed to market, and overall campaign performance.
- Lead campaign assessments and knowledge-sharing efforts. Document learnings, performance insights, and recommendations to inform future marketing programs and shape activation best practices across the organization.
Requirements
- 8+ years of experience in B2B digital marketing, campaign activation, or performance‑driven marketing roles
- Demonstrated experience developing and leading integrated, cross-channel marketing activation strategies
- Proven ability to analyze marketing performance data and translate findings into strategic recommendations
- Demonstrated experience in paid media, email marketing, digital marketing channels, audience segmentation, and buyer journey activation strategies
- Experience influencing cross-functional stakeholders and driving alignment across complex initiatives
- Demonstrated success managing multiple high-priority programs simultaneously
- Experience developing marketing best practices, operational frameworks, or scalable activation processes
- Bachelor's degree in marketing, communications, business, or a related field
- Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements.
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Master's degree in marketing, business, communications, or a related field
- Experience supporting enterprise B2B technology marketing organizations
- Experience developing measurement frameworks, attribution insights, and performance reporting strategies
- Experience leading marketing process improvements and operational initiatives
- Advanced experience with marketing technology platforms such as Marketo, HubSpot, Salesforce, or similar tools
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Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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Skills Required
- 8+ years of experience in B2B digital marketing, campaign activation, or performance-driven marketing roles
- Experience developing and leading integrated, cross-channel marketing activation strategies
- Ability to analyze marketing performance data and translate findings into strategic recommendations
- Experience in paid media, email marketing, digital marketing channels, audience segmentation, and buyer journey activation strategies
- Experience influencing cross-functional stakeholders and driving alignment across complex initiatives
- Success managing multiple high-priority programs simultaneously
- Experience developing marketing best practices, operational frameworks, or scalable activation processes
- Bachelor's degree in marketing, communications, business, or a related field
- Occasional travel may be required, up to approximately 20%
- Authorization to work for any employer in the United States without visa sponsorship
- Master's degree in marketing, business, communications, or a related field
- Experience supporting enterprise B2B technology marketing organizations
- Experience developing measurement frameworks, attribution insights, and performance reporting strategies
- Experience leading marketing process improvements and operational initiatives
- Advanced experience with Marketo, HubSpot, Salesforce, or similar marketing technology platforms
Esri Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Esri and has not been reviewed or approved by Esri.
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Healthcare Strength — Feedback suggests health coverage is a standout, with full company-paid medical, dental, and vision premiums frequently cited as uncommon and valuable. Comprehensive options, including mental health support and FSAs, reinforce confidence in core healthcare benefits.
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Affordable Benefits — Feedback suggests employer-paid premiums lower out-of-pocket costs, which many view as a meaningful offset to lower cash pay in some roles. This affordability underpins satisfaction with total compensation even when salaries are seen as moderate relative to tech hubs.
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Retirement Support — Feedback suggests 401(k) matching and profit sharing are valued components that strengthen long-term financial security. These programs contribute to a perception of stability and a well-rounded total rewards package.
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What We Do
As a leading location intelligence platform provider (Forrester Wave 2020), Esri empowers leaders with innovative tools to help create sustainable prosperity. Esri's customers drive digital transformation by embracing the power of location. We pioneer problem solving with GIS to help you see what others can’t. We build ArcGIS, the world’s most powerful mapping & spatial analytics software. ArcGIS software and apps combine mapping and data analytics to deliver location intelligence and meet digital transformation needs for organizations of all sizes.
