Sr Market Insight Manager

Posted An Hour Ago
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Houston, TX, USA
In-Office
Senior level
Software • Energy
The Role
Lead market research, customer insights, segmentation, market sizing, and competitive intelligence for industrial software markets. Design qualitative and quantitative research, conduct customer interviews and Voice of Customer programs, analyze industry and technology trends, and identify growth opportunities. Translate findings into recommendations that influence product roadmaps, positioning, go-to-market strategy, sales priorities, and business development. Monitor competitors and present clear insights to executive stakeholders.
Summary Generated by Built In

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

The RoleThe driving force behind our success has always been the people of AspenTech. What drives us is our aspiration, our desire, and ambition to keep pushing the envelope, overcoming challenges, and finding a better way. You will experience these qualities through career development, community involvement, and collaboration across our global organization.
We are seeking a leader to drive market research for our industrial software business. This role will lead our efforts to understand market dynamics and customer needs across AspenTech's core industrial software markets. The ideal candidate will be responsible for designing and executing market research programs that inform product strategy, go-to-market decisions, and business development priorities.

Your Impact

Market Research & Sizing

·       Develop robust methodologies to assess market sizing and opportunity, grounded in available industry data and customer input

·       Identify potential new logo targets in emerging markets to support business development priorities

·       Analyze market dynamics across traditional and emerging industrial software markets

·       Synthesize research findings into actionable insights that inform product, marketing, and sales strategy

Customer Research & Insights

·       Design and execute qualitative and quantitative research to understand customer pain points, needs, and decision criteria

·       Conduct in-depth interviews with engineers, enterprise buyers, and technical evaluators to inform product roadmap and positioning

·       Lead Voice of Customer (VoC) programs including customer, expert and executive surveys and interviews.

·       Identify customer profiles and frameworks for understanding customer maturity and readiness for new solutions

Industry & Segmentation Analysis

·       Identify and prioritize industry verticals and segments with the highest near-term potential.

·       Assess technology trends, industry developments, and dynamics that impact commercial opportunities

·       Partner with product and strategy teams to identify areas of opportunity and adjacency

Competitive Intelligence

·       Monitor competitor product roadmaps, pricing strategies, GTM motions, partnerships, acquisitions, financial performance, and organizational changes.

·       Provide strategic recommendations to differentiate products and strengthen market positioning.

What You'll Need
  • BA/BS in Economics, Business, Engineering, or related field; MBA or advanced technical degree is a plus
  • 10+ years of experience in market research, competitive intelligence, strategic marketing, product marketing, management consulting, or business strategy in high-tech industries
  • Exceptional analytical skills with ability to synthesize complex, ambiguous information into clear insights and recommendations
  • Outstanding written and oral communication skills with strong executive presentation capabilities
  • Proven ability to think strategically while executing tactically
  • Experience working with highly technical products and customer
  • Track record of influencing product and go-to-market strategy through research insights

Skills Required

  • Bachelor's degree in Economics, Business, Engineering, or a related field
  • 10+ years of experience in market research, competitive intelligence, strategic marketing, product marketing, management consulting, or business strategy in high-tech industries
  • Exceptional analytical skills and ability to synthesize complex, ambiguous information into clear insights and recommendations
  • Outstanding written and oral communication skills
  • Strong executive presentation capabilities
  • Ability to think strategically while executing tactically
  • Experience working with highly technical products and customers
  • Track record of influencing product and go-to-market strategy through research insights
  • MBA or advanced technical degree

Aspen Technology Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Aspen Technology and has not been reviewed or approved by Aspen Technology.

  • Healthcare Strength — Health coverage is described as strong, with comprehensive medical, dental, and vision plans and high-quality carrier options. Several recent remarks characterize the health insurance as "great" or "amazing," with low copays noted in some cases.
  • Parental & Family Support — Maternity and paternity leave receive consistently positive mentions and are characterized as well-reviewed. Company materials also highlight family-oriented benefits alongside core coverage.
  • Leave & Time Off Breadth — The package includes vacation/PTO, paid holidays, and sick leave, with multiple indications of generous paid time off. Dedicated volunteer hours and well-regarded leave policies reinforce breadth in time-away benefits.

Aspen Technology Insights

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The Company
HQ: Bedford, MA
2,466 Employees

What We Do

AspenTech is a global leader in asset optimization software helping the world’s leading industrial companies run their operations more safely, efficiently and reliably – enabling innovation while reducing waste and impact on the environment. AspenTech software accelerates and maximizes value gained from digital transformation initiatives with a holistic approach to the asset lifecycle and supply chain. By introducing effective AI modeling to traditional principles of process engineering, AspenTech delivers a faster and more accurate analysis of efficiency and performance boundaries. The real-time data and actionable insights delivered by our software help customers push the boundaries of what’s possible.

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