Sr. Manager, Web Performance

Reposted 3 Days Ago
Hiring Remotely in United States
Remote or Hybrid
110K-150K Annually
Senior level
Software • Cybersecurity
Fortra is a cybersecurity company like no other. We're creating a simpler, stronger future for our customers.
The Role
Lead an in-house team to enhance organic search strategy and SEO performance, ensuring alignment with business goals and driving conversions across web properties.
Summary Generated by Built In

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more! 

At Fortra, we’re breaking the attack chain. Ready to join us? 

We are seeking a highly passionate, organized, Senior Web Performance Manager to lead an in-house team of web strategy leads in driving lead generation across Fortra.com and other web properties. Reporting to the Web Marketing Director, this position will oversee and ensure we are providing data-driven SEO recommendations to our internal customers. If you are passionate about SEO, search and its evolution, have strong communication and presentation skills, and can lead a high-visibility team, this could be a great match!

WHAT YOU'LL DO

  • Own the development and continuous refinement of our organic search strategy, ensuring it aligns with business objectives and drives quality conversions, long-term pipeline growth, and closed-won revenue
  • Own SEO performance metrics and regularly report on their impact to conversions, pipeline, and revenue; develop business strategies to improve performance tied to business goals
  • Partner with web strategy leads, ensuring we’re consistently delivering strong, data-driven SEO recommendations
  • Help standardize web strategies and tactics for our web properties in partnership with internal customers and other web team leaders.
  • Work closely with paid media and product marketing teams to align SEO efforts with high-converting user journeys and overall search experience
  • Building strong relationships and ensuring open communication with internal customers.
  • Identifying and sharing successful website tactics the other internal customers for adoption.
  • Helping direct reports build presentations with clear recommendations in advance of scheduled internal customer meetings.
  • Stay abreast of SEO trends and search engine changes.
  • Documenting processes and creating templates to ensure processes are scalable and repeatable.
  • Manage SEO and AEO tools (ie. SEMRush, BrightEdge, Ahrefs, Profound, Cognizo, etc)
  • Manage a team and cultivate an environment of teamwork, creativity, dependability, growth, and continuous improvement.
  • Fill in for direct reports as needed.
  • Other duties as assigned.

QUALIFICATIONS

  • Bachelor's degree in marketing, business or related field preferred
  • 7 or more years of relevant experience in SEO
  • 3 or more years of leadership/people management experience
  • Excellent written, verbal and presentation skills
  • High proficiency with Google tools (ie. Google Analytics, Google Tag Manager, Looker Studio)
  • Hands-on experience in technical and content SEO, with a track record of driving growth
  • Strong organizational and time management skills
  • Strong collaboration skills in planning and preparing

3432

At Fortra, our compensation philosophy prioritizes fair market value and internal equity, aligning with your experience and specialized skill set.  

As a full-time, exempt employee at Fortra, you’ll enjoy a comprehensive benefits package that includes:  

  • Health, dental, and vision coverage as of hire 
  • Immediate enrollment in 401(k), HSA, and FSA plans 
  • Flexible PTO policy  
  • Tuition and personal enrichment reimbursement 
  • Option to enroll in ID Theft Protection Program   

Check out some of the of the other benefits we offer that are focused on your holistic well-being and our Diversity, Equity, and Inclusion program. 
 

Compensation
$110,000$150,000 USD

Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.
As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.

Top Skills

Ahrefs
Brightedge
Cognizo
Google Analytics
Google Tag Manager
Looker Studio
Semrush
Seo
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The Company
HQ: Eden Prairie, MN
0 Employees
Year Founded: 1982

What We Do

HelpSystems has long been known for helping organizations become more secure and autonomous. However, over the years, our customers have shared with us that it has gotten harder and harder to protect their data. As technology plays an increasingly important role in the way organizations operate, cyberthreats are evolving to become more powerful than ever before. If there's one thing we've learned from being in an industry where the only constant is change, it's that being adaptable is the best way to grow in the right direction. So we've listened to our customers' concerns, problem-solved, and delivered with impressive results. Consequently, we're a different company today — one that is tackling cybersecurity head-on.

That's why HelpSystems is now Fortra, your cybersecurity ally. We're bringing the same people-first support and best-in-class portfolio that you've come to expect from HelpSystems, only now we're unified through the mission of providing solutions to organizations' seemingly unsolvable cybersecurity problems. We offer leading solutions like data security, infrastructure protection, managed services, and threat research and intelligence. Throughout every step of our customers' journeys, our experts are determined to help increase security maturity while decreasing the operational burden that comes with it. Because our team puts the same level of care into protecting our customers' peace of mind as their precious data.

We're driven by the belief that nothing is unsolvable.
We're tenacious in our pursuit of a better future for cybersecurity.
We are Fortra.

Why Work With Us

At Fortra, we’re all about people. Employees choose to work for Fortra and experience years of career enjoyment for a number of reasons, including their respect for one another and their ability to positively impact the business trajectory and its future.  

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