Sr. Manager of Web & Ecommerce
Full-Time
Remote
Department: Marketing
Reports to: Director of Digital Marketing
Travel: Up to 10%
FLSA: Exempt
ABOUT US:
As the premier leader in indoor active entertainment in the United States, Sky Zone owns, operates and franchises over 270 parks. We have over 500,000 members and more than 60 smile-inducing attractions, making it the active play destination for kids and kids at heart!
We specialize in hosting the most memorable celebrations through thousands of unforgettable birthdays, team, and school parties every year and have been recognized as a top franchise organization in Franchise Times’ Top 400 and Fast & Serious lists, as well as the Entrepreneur’s Franchise 500.
JOB SUMMARY:
The Sr. Manager of Web & Ecommerce will own and elevate the Sky Zone digital presence by overseeing the strategy, performance, and optimization of our websites and e-commerce platforms. This role will be focused on driving traffic, improving conversions, and delivering a seamless, frictionless digital experience across all customer journeys. The successful candidate will leverage their deep expertise in CMS management, e-commerce strategy, and A/B testing to optimize the customer funnel and boost online sales.
QUALIFICATIONS:
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Bachelor’s degree in Marketing, Communications, Web Development, or a related field preferred.
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7+ years in website management role with a track record of driving website growth, managing a roadmap, and improving key metrics.
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Understanding of the technical aspects of running a website, including analytics, UX, technical and content SEO, domain management, content management system, HTML/CSS/JavaScript, platform tools, localization, and budgeting.
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Knowledge of A/B testing and conversion rate optimization (CRO) techniques.
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Excellent project management and organizational skills.
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Strong written and verbal communication skills.
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Creative thinker with a passion for digital marketing and web technologies.
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Ability to work independently and as part of a team in a fast-paced environment.
RESPONSIBILITIES:
Ecommerce Strategy:
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Create and execute an e-commerce strategy aimed at boosting online sales and enhancing conversion rates.
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Track and analyze e-commerce performance metrics, utilizing tools like GA4 and Microsoft Clarity, and adjust strategies accordingly.
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Drives the CRO process from beginning to end, including research, test idea intake, testing roadmap, hypothesis development, design and development, execution, reporting and analytics.
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Leverage data to uncover trends, identify user segments and funnels, and to inform product decisions for the website.
Website Management:
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Oversee the daily operation of the company website, ensuring it is up-to-date, functional, and aligned with the brand’s goals and messaging.
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Collaborate with internal teams and external vendors to manage website design, development, and maintenance projects.
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Develop and manage web development activities and support procedures, tools, and documentation, writing scope documents, and developing standards and procedures for web site structure, appearance, graphics, content aging, and accessibility.
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Manage Google Tag Manager (GTM) to ensure accurate setup of tags and conversion events.
Content Management:
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Manage the creation, editing, and publishing of website content, including text, images, videos, and other multimedia elements.
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Ensure all website content is optimized for search engines (SEO) and adheres to best practices.
User Experience (UX) and Design:
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Conduct user research and usability testing to gather feedback and identify areas for improvement.
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Work with designers to create visually appealing and user-friendly web pages.
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Ensure the website is accessible, mobile-friendly, and compliant with web standards and regulations.
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Establish protocol guidelines for systems, standards, & technical requirements; Conceptualizes the graphical user interface (GUI) of the organization’s website, user flows, and drives best-in-class user interface (UI) and user experience (UX) based on industry practices; Ensures the integrity of all code and links; Refreshes website content to ensure accuracy and timeliness of information and images.
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Execute and manage AB / Multi-variate testing experiments that drive web personalization and improve the overall online experience.
PHYSICAL REQUIREMENTS:
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This position requires the ability to remain stationary while working on a computer for extended periods of time, with or without reasonable accommodation.
Compensation range is $95-$110k + bonus based on qualifications, experience, and performance. Full-time employees at Sky Zone enjoy a competitive benefits package including medical, dental, and vision coverage along with a 401k plan with company matching. Eligibility for 401k is based on age and tenure requirements.
CircusTrix and its brands are proud to be equal opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for all team members.
Top Skills
What We Do
Sky Zone is the largest developer, operator, and franchisor of indoor active entertainment parks in the world. Known for Sky Zone, the preeminent brand in the industry, along with the DEFY and Rockin' Jump brands, Sky Zone serves over 40 million visitors and members annually. Sky Zone's rapid growth and innovation has created facilities and exclusive attractions that provide active physical fun, facilitate shareable social media posts, and bring thrill and delight to its worldwide fan base. For more information on the company and franchising opportunities, please visit www.skyzone.com.