Sr. Manager Web & App Marketing

Posted Yesterday
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Oak Brook, IL, USA
Hybrid
130K-209K Annually
Senior level
Automotive • Hardware • Internet of Things • Mobile • Software • App development • PropTech
We make access simple and secure.
The Role
Lead web and mobile marketing strategy to optimize site merchandising, conversion, and user experience. Drive A/B testing, personalization, SEO, site speed, and mobile measurement. Manage content calendars, cross-functional initiatives, digital campaign planning, CRM/CDP segmentation, analytics reporting, and business cases to support digital investments.
Summary Generated by Built In

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster®  and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ®  app daily.

  • Lead site merchandising, including category placement, product detail pages, and promotional strategy to improve site conversion rates
  • Develop and execute optimization plans using A/B testing, personalization, and CRO best practices
  • Monitor and report on KPIs including conversion rate, bounce rate, cart abandonment, and subscription attach
  • Drive SEO, site speed, and mobile-first improvements
  • Lead the creation and maintenance of cross-site content calendar to ensure that content is timely and regularly refreshed. Lead a team to proactively review, audit, and update all site experiences, content, and merchanting on an ongoing basis
  • Partner with content and creative teams to deliver compelling product storytelling and conversion-driving assets
  • Manage cross-functional collaboration with product, operations, and IT to optimize UX and site functionality
  • Leading cross-functional initiatives from definition through implementation, including scoping, deliverables, and stakeholder alignment
  • Developing and executing scalable programs that generate leads, adoption, and engagement across priority audience segments
  • Driving annual digital and mobile campaign strategy, planning, and execution across products and services
  • Championing the end-to-end user experience with best-in-class content, intuitive navigation, and strong SEO performance.
  • Optimize the customer journey by analyzing customer buying and shopping behavior and CRM/CDP segmentation, identifying and prioritizing technical and UX enhancement opportunities and developing hypotheses for testing
  • Work with Marketing Sciences team to provide monthly mobile and website analytics, campaign performance reports and benchmarks data against goals in support of overall business objectives
  • Building business cases to evaluate and justify investment in digital initiatives.
  • Expertise in Google Analytics (GA4) and Kochava

Requirement

  • Bachelor's degree in business, Marketing, Communications or relevant field
  • 8+ years of Digital Marketing experience with emphasis on eCommerce
  • 5+ years' experience working in a matrix organization leading direct and indirect teams towards common goals and initiative
  • 3+ years of experience in Mobile/Apps, Retention, CRM, ecommerce, retail, and segmentation and experience with Mobile Marketing measurement and reporting methodologies.
  • This role is hybrid in Oak Brook, IL
The pay range for this position is $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome.  

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].


NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.

Skills Required

  • Bachelor's degree in Business, Marketing, Communications, or relevant field
  • 8+ years of digital marketing experience with emphasis on eCommerce
  • 5+ years experience working in a matrix organization leading direct and indirect teams
  • 3+ years experience in Mobile/Apps, Retention, CRM, ecommerce, retail, segmentation, and mobile marketing measurement/reporting
  • Expertise in Google Analytics (GA4) and Kochava
  • Hybrid work in Oak Brook, IL

What the Team is Saying

Corey
Reshmi

Chamberlain Group Compensation & Benefits Highlights

  • Healthcare Strength Comprehensive medical, dental, vision, and mental‑health coverage are paired with FSA/HSA options, EAP access, and optional pet insurance. Feedback suggests coverage breadth and quality are strong components of the package.
  • Retirement Support A 401(k) with company match is consistently included alongside life and disability insurance. Feedback suggests retirement offerings form a solid foundation of total rewards.
  • Leave & Time Off Breadth Generous PTO, paid holidays, sick time, floating days, paid volunteer time, paid parental leave, and summer hours/Summer Fridays are described. Feedback suggests hybrid/remote options and summer hours enhance practical flexibility.

Chamberlain Group Insights

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The Company
HQ: Oak Brook, IL
5,769 Employees
Year Founded: 1900

What We Do

Chamberlain Group is a global leader in intelligent access and Blackstone portfolio company. Our innovative products, combined with intuitive software solutions, comprise a myQ ecosystem that delivers seamless, secure, access to people's homes and businesses. Our recognizable brands, including LiftMaster® and Chamberlain® , are found in 50+ million homes, and 10+ million people rely on our myQ® app daily to control and monitor their homes, communities and businesses, from anywhere. Our patented vehicle-to-home connectivity solution, myQ Connected Garage, is available in millions of vehicles from the leading automakers.

Why Work With Us

At CG, our ONETEAM is united by our mission to make access simple. As a pioneer in the smart access industry, you'll have the opportunity to develop products that make a direct impact on the daily lives of millions of people -- allowing them to seamlessly and securely access their homes, communities and businesses.

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Chamberlain Group Teams

Team
Product + Tech
Team
myQ
About our Teams

Chamberlain Group Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We seek to balance individual, collective and business needs while leveraging the benefits of working remotely and working in the office.

Typical time on-site: Not Specified
Company Office Image
HQGlobal HQ
Our headquarters is located in the Chicagoland area. Oak Brook is home to many global company headquarters that offers great restaurants, world-class shopping and hotels. Our office is set in a peaceful, natural space that offers a walking path to enjoy the outdoors.

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