Job Description:
The Senior Manager, Consumer Insights – Transformation is a strategic leader responsible for driving consumer-led transformation across the Confectionery and Snacking portfolio.
Approximately 80% of this role is focused on large-scale, high-priority transformation opportunities that have the potential to fundamentally change how we build our portfolio, brands and categories. These may include portfolio-wide packaging transformation, portfolio optimization, category transformation, consumer experience transformation and other enterprise-level growth opportunities.
The remaining 20% of the role provides flexibility to support broader Brand Insights, category and portfolio priorities, bringing strong brand-building expertise and a consumer-centric perspective to the organization’s most important business questions.
Success in this role is not defined by the amount of research delivered. It is defined by the degree to which consumer understanding changes decisions, accelerates transformation and creates measurable business impact.
Regular in office presence is an expectation and essential function of the role.
The role will influence the following critical stakeholders:
- Portfolio Marketing Team
- Brand & Business Insights Team
- Category & Sales Teams
- One Demand Data & Analytics Team
What are we looking for?
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business, Consumer Insights, Psychology, Statistics, Economics, or a related field.
- 8+ years of experience in Consumer Insights, Brand Insights, Market Research, Strategy, Marketing or a related discipline, preferably within CPG/FMCG.
- Demonstrated success influencing significant business decisions and/or leading complex, cross-functional transformations.
- Experience with packaging, portfolio strategy, category transformation, innovation or consumer experience transformation.
- Strong Brand Insights experience with demonstrated ability to connect consumer understanding to brand strategy and growth.
- Strong understanding of consumer research, analytics and emerging sources of consumer understanding, with the ability to determine the right approach based on the business decision—not simply the research question.
- Demonstrated ability to translate consumer understanding into strategic choices and measurable business outcomes.
- Proven ability to influence senior stakeholders and lead through complexity and ambiguity.
- Exceptional strategic thinking, problem-solving and storytelling skills
What will be your key responsibilities?
- Drive & Deliver Consumer-Led Transformation Programs:
- Serve as the Insights lead for complex, multi-year transformation programs with significant business impact.
- Develop and execute consumer learning agendas that guide transformation from diagnosis through strategy, design, development, testing and implementation.
- Ensure the consumer perspective is a critical driver of major portfolio, category and business transformation decisions.
- Create clarity and strategic direction in complex, ambiguous transformation environments, enabling leaders to make confident choices about where and how to grow.
- Shape transformation strategies that result in meaningful changes to the portfolio, consumer experience, packaging, innovation, brands and/or ways of working.
- Shape & Influence Portfolio, Category & Brand Growth:
- Identify emerging consumer needs, tensions and cultural shifts that can unlock new sources of growth.
- Bring a strong Brand Insights perspective to cross-category priorities, ensuring consumer understanding leads to stronger brand strategy, positioning, innovation and communication decisions.
- Build Organizational Capability
- Elevate the role of Consumer Insights from a research provider to a strategic growth and transformation partner.
- Build new capabilities, tools, frameworks and ways of working that enable teams to consistently incorporate the consumer into strategic decision-making.
- Coach and influence Insights partners and cross-functional teams on consumer-centric strategy and transformation.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by The Five Principles
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today
- Best-in-class learning and development support from day one, including access to our in-house Mars University
- An industry competitive salary and benefits package, including company bonus
#TBdigital
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#LI-MP1
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
The pay range shown is applicable to all US locations listed within the job posting:USD 134,400.00 - USD 184,800.00Skills Required
- Bachelor's degree in Marketing, Business, Consumer Insights, Psychology, Statistics, Economics, or a related field
- 8+ years of experience in Consumer Insights, Brand Insights, Market Research, Strategy, Marketing, or a related discipline
- Experience preferably within CPG/FMCG
- Demonstrated success influencing significant business decisions or leading complex, cross-functional transformations
- Experience with packaging, portfolio strategy, category transformation, innovation, or consumer experience transformation
- Strong Brand Insights experience connecting consumer understanding to brand strategy and growth
- Strong understanding of consumer research, analytics, and emerging sources of consumer understanding
- Ability to determine the appropriate approach based on the business decision
- Ability to translate consumer understanding into strategic choices and measurable business outcomes
- Proven ability to influence senior stakeholders and lead through complexity and ambiguity
- Exceptional strategic thinking, problem-solving, and storytelling skills
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
