We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.
At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach and Kate Spade New York – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Job Title: Tapestry - Sr. Manager, Strategy
Primary Purpose: The Senior Manager of Strategy plays a key role in shaping Tapestry’s growth choices, with a focus on international markets and cross-functional strategy. Working closely with Tapestry leadership, international leaders, and cross-functional partners, this role helps define where and how Tapestry grows globally - grounding decisions in consumer insight, market context, and competitive dynamics. The role focuses on informing and influencing strategic decisions, ensuring that growth priorities across regions and functions are clear, aligned, and grounded in a coherent view of the market and consumer. The role reports to the Sr Director, Tapestry Strategy, and is based in New York City.
The successful individual will leverage their proficiency to...
- Define International Growth Priorities
- Shape Tapestry’s growth choices across APAC, EMEAI, and new markets
- Assess market attractiveness, consumer dynamics, and competitive landscape to inform where to scale, enter, or deprioritize
- Define “how to win” in priority markets, including implications for brand positioning, consumer targeting, and capabilities
- Partner with international BUs to pressure-test plans and ensure alignment with Tapestry’s broader strategy
- Develop Outside-In Perspective to Inform Decisions
- Build clear perspectives on market size, consumer TAM, and growth headroom across priority regions
- Synthesize macro trends, consumer shifts, and competitive dynamics into actionable insights
- Conduct market scans and case studies to inform strategic choices and inspire action
- Translate external insights into implications for brands, regions, and growth priorities
- Partner closely with Strategy & Consumer Insights and cross-functional teams to ensure perspectives are grounded and actionable
- Shape Functional Strategies to Enable Growth
- Partner with functional teams (Tech, Supply Chain, People & Org, etc.) to shape strategies that unlock growth
- Identify capability gaps and key enablers required to support regional and brand priorities
- Connect functional priorities to brand and regional strategies, ensuring alignment and sequencing of investments
- Frame Strategic Choices and Support Decision-Making
- Structure key strategic questions, develop options, and clarify tradeoffs for leadership
- Support development of enterprise growth narratives for Tapestry’s Executive Committee and Board discussions
- Contribute to quarterly strategy updates and ongoing articulation of Tapestry’s growth agenda
- Ensure recommendations are grounded in clear assumptions, risks, and success criteria
The accomplished individual will possess...
- Overall Experience: 7+ years of experience in a combination of corporate strategy management consulting, and operating roles within the retail sector
- Multi-Industry Expertise: Experience within retail, apparel, DTC brands, or ecommerce preferred
- Strategy Execution: Experience in designing a multi-year corporate strategy for a large, global organization and in developing and executive strategic plans for business growth required
- Global Focus: Prior experience supporting a global business, with globally distributed teams, strongly preferred
- Education: An MBA or other advanced degree is preferred
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [email protected]
Visit Tapestry, Inc.
Base Pay Range
$150,000.00-$165,000.00Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
Skills Required
- Experience in strategic planning and market analysis
- Ability to collaborate with cross-functional teams
- Strong analytical and problem-solving skills
- Proficiency in developing strategic growth narratives
- Experience in consumer insights and market trends
Tapestry - Coach and Kate Spade Compensation & Benefits Highlights
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Parental & Family Support — Standardized paid parental bonding leave in the U.S. (up to eight weeks) and roughly 17 weeks for birth mothers via a combination of disability, wellness time, and bonding strengthen family support. Adoption reimbursement up to $10,000, access to Maven’s family‑building platform, backup care, and a phased return‑to‑work program further reinforce this focus.
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Wellbeing & Lifestyle Benefits — Employee Assistance Program with counseling, no‑cost backup child/adult/elder care, wellness days, and an Associate Relief Fund demonstrate attention to everyday wellbeing and crises. Cross‑brand employee discounts and Flex Fridays for corporate roles add meaningful lifestyle value.
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Retirement Support — A 401(k) savings plan and an Employee Stock Purchase Plan are consistently highlighted in U.S. postings as part of total rewards. Company materials also note broad equity participation for thousands of employees and a market‑aligned total rewards philosophy.
Tapestry - Coach and Kate Spade Insights
What We Do
A tapestry is made of many threads woven into one story. So are we. Our global house of brands unites the magic of Coach and Kate Spade New York. By intertwining different people and ideas, we push ourselves in our work, pull out the unexpected in what we create, and expand the bounds of possibility. Our brands were created by dreamers who were determined to turn ideas into icons and, with passion, made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material, process, and person that plays a part in our work, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft. The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible.
Why Work With Us
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed.
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Tapestry - Coach and Kate Spade Teams
Tapestry - Coach and Kate Spade Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.












