The Role
Lead commercialization and partner enablement for Big Happy's Retail Media Network offsite offerings. Build and maintain RMN and agency relationships, co-sell programmatic 3D DOOH and mobile solutions, create RMN-specific sales playbooks and measurement case studies, run pilots and proofs-of-concept, and track pipeline and JBP revenue adoption while aligning cross-functionally with Sales, Product, Marketing, and Client Services.
Summary Generated by Built In
Focus: Retail Media Network (RMN) Partnerships and Development
As Big Happy enters its next phase of hyper-growth, we are adding a dynamic, execution-focused leader to scale our Retail Media Network (RMN) Partnerships division. Reporting directly to the VP of Strategic Partnerships, this critical role is the daily engine and "connective tissue" of our RMN strategy.
You will be responsible for supporting the commercialization of Big Happy’s offsite retail media offering, specifically positioning our high-impact 3D DOOH and programmatic mobile capabilities as a seamless extension of RMNs' owned-and-operated (O&O) channels. This is a builder role designed for a high-performing individual contributor who deeply understands how RMNs operate, how they monetize offsite inventory, and how to turn Big Happy into an execution partner for top RMNs, shopper marketing agencies, and brand shopper teams.
Key Responsibilities
- RMN Partner Enablement & Execution: Act as the strategic partner to the VP, operationalizing the RMN go-to-market framework and managing day-to-day initiatives to activate preferred partner status.
- Relationship Management: Cultivate, maintain, and deepen daily relationships with monetization leads, commercial partnership teams, and product managers within RMNs, as well as shopper marketing agency leads.
- Offsite Co-Selling & Strategy: Partner closely with internal Sales and RMN co-selling teams to align Big Happy's high-impact programmatic offerings with retail supplier briefs (e.g., geofenced in-store DOOH campaigns and shopper mobile activations).
- Cross-Functional Product Alignment: Partner closely with internal Sales, Product, Marketing, and Client Services teams to align RMN data feedback (e.g., sharing back Device IDs or integrating with clean rooms) with our technical product roadmap—driving results through influence rather than direct authority.
- Collateral & Toolkit Ownership: Build and roll out RMN-specific sales playbooks, offsite POVs, and closed-loop measurement case studies. Lead training sessions to ensure RMN sales forces understand how to easily position and pitch Big Happy to their brand advertisers.
- Pipeline & JBP Tracking: Monitor, analyze, and report on RMN partnership revenue adoption, campaign performance, and Joint Business Plan (JBP) milestones to internal leadership.
Retail Media Development & Commercialization
- Position Big Happy as the premier, turnkey offsite extension partner for RMNs looking to scale past their O&O limitations using programmatic 3D DOOH and premium mobile environments.
- Translate complex programmatic and creative capabilities into easy-to-understand value propositions for brand shopper marketers looking to drive high-impact, physical-to-digital retail lift.
- Execute pilot frameworks and proof-of-concept campaigns (such as programmatic seasonal events) to demonstrate immediate return on ad spend (ROAS) and secure long-term exclusive agreements.
Skills, Knowledge and Expertise
Bachelor’s degree or equivalent work experience.- 5+ years of professional experience specifically within Retail Media Networks (RMNs), Shopper Marketing, or Brand/Agency-side Retail Media Activation.
- Exhibit a natural "builder" mentality with a strong focus on seamless execution and independent workflow management.
- Deep understanding of how RMNs are structured, how offsite programmatic inventory is sold and integrated, and contemporary closed-loop attribution/measurement methodologies.
- Demonstrate a history of fostering account growth and the confidence to present effectively to mid-and-senior-level external agency leadership.
- Communicate with clarity, effectively distilling complex technical platform features into tangible business value for media planners and strategists.
- Strong analytical skills with an ability to leverage performance metrics and spend data to drive joint business objectives.
- Comfortable with travel to and from retail Headquarters at least 1x/month
Benefits
- Full-time position with a competitive base salary and bonus structure
- Access to benefits, including Healthcare, Dental, and Vision
- HSA/FSA matching
- Participation in Big Happy’s stock program
- Paid Parental Leave
- Friday Half Days (except Q4)
- Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
- A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact
Location:
This opportunity is Remote in the United States, except for candidates within commuting distance to our NYC or Chicago offices. For candidates within commuting distance, this opportunity is Hybrid with 3 days in-office.
Compensation:
The total compensation for this opportunity is between $140,000 and $180,000. Compensation is a combination of base and bonus, and is calculated based on experience and the geographical location of the selected candidate.
This opportunity is Remote in the United States, except for candidates within commuting distance to our NYC or Chicago offices. For candidates within commuting distance, this opportunity is Hybrid with 3 days in-office.
Compensation:
The total compensation for this opportunity is between $140,000 and $180,000. Compensation is a combination of base and bonus, and is calculated based on experience and the geographical location of the selected candidate.
About
We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
Skills Required
- Bachelor's degree or equivalent work experience.
- 5+ years of experience within Retail Media Networks, Shopper Marketing, or Brand/Agency-side Retail Media Activation.
- Deep understanding of RMN structure, offsite programmatic inventory sales/integration, and closed-loop attribution/measurement.
- Experience positioning programmatic 3D DOOH and premium mobile environments for RMNs and brands.
- Proven history of fostering account growth and presenting to mid- and senior-level agency/brand leaders.
- Strong analytical skills; ability to leverage performance metrics and spend data to drive joint business objectives.
- Builder mentality with strong execution focus and independent workflow management.
- Comfortable traveling to retail headquarters at least once per month.
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Big Happy is a creative-first, performance-powered adtech platform that transforms everyday screens into unforgettable experiences, specializing in high-impact mobile and DOOH advertising by combining cutting-edge creative with publisher media to drive brand outcomes.
