Sr. Manager, Strategic Marketing

Job Summary: We’re looking for a Senior Marketing Manager to lead strategic marketing efforts for our anesthesia SaaS solutions in the Hospital, Ambulatory Surgery Center (ASC), and International markets. This role blends market intelligence, demand generation, and go-to-market strategy to drive growth, shape our category, and enable our commercial teams with clear, compelling positioning. You’ll work cross-functionally across Sales, Product, and Customer Success to uncover market opportunities, build pipeline, and launch offerings that resonate with administrators, anesthesia groups, clinical leaders, and IT stakeholders.

Key Responsibilities: 

1. Market Intelligence & Strategy

• Lead ongoing market, customer, and competitive analysis within the Hospital & ASC anesthesia ecosystem to identify trends, unmet needs, workflow gaps, technology maturity, and emerging buying behaviors.
• Build a comprehensive segmentation framework that incorporates Hospital & ASC characteristics such as specialty mix, ownership model, anesthesia staffing structure (employed vs. contracted groups), payer mix, volume growth potential, and EHR/AIMS environment.
• Define and continuously refine ICPs and priority segments, ensuring clear rationale for where the company should focus investment and why.
• Develop a long-term category point of view that positions the organization as a leader in anesthesia operations, documentation, and revenue cycle optimization—driving internal alignment and external differentiation.
• Produce market insights that shape product strategy, commercial motions, investment decisions, and executive direction.

2. Demand Generation & Pipeline Growth

• Design strategic demand generation programs that address role-specific needs across the Hospital & ASC buying committee, delivering tailored messaging for administrators, anesthesia group leaders, clinical directors, and IT stakeholders.
• Build campaign architectures tied to market trends (e.g., shift of ortho/GI cases to ASC, revenue cycle pressures, staffing challenges), ensuring relevance and high engagement.
• Own funnel performance with a strategic lens, ensuring investment decisions align with growth priorities, pipeline coverage needs, and segment-level opportunity.
• Continuously evaluate and optimize channel mix, offer strategy, and campaign sequencing based on insights into buyer behavior, clinical pain points, and market maturity.

3. Go-To-Market Planning (Messaging, Pricing, Packaging)

• Build and manage comprehensive product launch and GTM plans for new product releases or enhancements, including sales enablement, market readiness, pricing, competitive rationale, launch sequencing, and feedback loops to measure success.
• Develop differentiated, strategic positioning and messaging rooted in clinical, operational, and financial value—clearly articulating how anesthesia technology impacts throughput, documentation quality, cash acceleration, and compliance.
• Own the messaging architecture for new categories, product lines, and solution bundles, ensuring consistent storytelling across all marketing and sales channels.
• Partner with Product and Finance to build data-driven pricing and packaging strategies that align with Hospital & ASC economic models (per-case, per-OR, specialty-based, or volume-tiered approaches).
• Ensure every GTM motion reinforces the company's position as a strategic partner to Hospitals & ASCs and anesthesia groups—not just a software vendor.

4. Commercial Enablement & Cross-Functional Leadership

• Deliver strategic sales enablement materials that equip teams to position value, articulate differentiation, and navigate complex Hospital & ASC buying cycles.
• Lead cross-functional VOC programs (interviews, advisory councils, post-implementation insights) to capture deep customer understanding and turn findings into actionable inputs for Product, Sales, and Executive teams.
• Translate market shifts, competitive moves, and buyer sentiment into strategic recommendations for commercial leadership.
• Serve as a key connector across Product, Customer Success, Sales, and Finance to ensure coherent messaging, consistent customer experience, and aligned growth priorities.
• Champion strategic alignment across the organization, ensuring GTM, roadmap, and revenue motions are integrated and grounded in market reality.

5. Analytics, Value Storytelling & Performance Measurement

• Connect product capabilities to measurable ASC financial and clinical outcomes—such as improved documentation accuracy, reduced denials, faster days-to-bill, and increased OR throughput—to strengthen buyer confidence.
• Build strategic dashboards and insights reports that inform where future investments should go (segments, features, campaigns, personas).
• Evaluate campaign, messaging, and GTM effectiveness using both quantitative metrics and qualitative customer feedback, recommending strategic shifts as needed.
• Develop clear, repeatable ROI models, outcomes-based narratives, and case studies that elevate the company’s credibility and accelerate deal velocity.
• Act as a strategic advisor to Sales and leadership by translating market performance into actionable recommendations for focus, investment, and positioning.

Required Qualifications:

Education & Experience Guidelines

• Bachelor’s Degree required; Master’s degree preferred
• 5-8 years relevant experience, with 3-5 years in leadership roles
• Experience working in healthcare, SaaS organizations is preferred 
• Excellent written and verbal communication skills
• Ability to travel 25% travel required

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Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

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