Job Description:
MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. MKTG S+E is a part of the broader dentsu Sports International network.
MKTG Sports + Entertainment is seeking a Senior Manager, Sponsorship Consulting, to join our team and help global brands maximize the value of their sports and entertainment investments, with a primary focus on Formula 1. In this role, you'll serve as a strategic advisor to a high-profile global client, helping shape partnership strategy, optimize sponsorship rights, identify growth opportunities, and drive business impact through one of the world's premier sports properties.
The ideal candidate combines sponsorship consulting expertise with strong partnership management capabilities and has experience leading integrated teams across brands, agencies, rightsholders, or sports marketing organizations. Reporting to the Senior Director, you'll play a key role on a global account team, partnering with client, property, and agency stakeholders to deliver innovative partnership strategies and best-in-class activation programs. This is a hybrid opportunity based in our New York City office and aligned with dentsu's flexible working model.
Key Responsibilities
- Advise on the strategic management and optimization of the client's Formula 1 sponsorship rights, identifying opportunities to maximize partnership value, business impact, and return on investment.
- Lead partnership strategy development, leveraging knowledge of the sports and entertainment landscape to identify growth opportunities, emerging trends, and rights optimization recommendations.
- Develop a deep understanding of the client's business strategy, sponsorship portfolio, target audiences, and competitive landscape to inform recommendations and partnership planning.
- Lead relationships with Formula 1 stakeholders, teams, and rightsholders to identify opportunities that enhance partnership effectiveness and create incremental value for the client.
- Oversee the development of strategic deliverables, including partnership plans, recommendations, executive presentations, POVs, and growth opportunities, ensuring all materials are client-ready and insight-driven.
- Develop and maintain partnership planning, reporting, and measurement tools to support strategic decision-making, stakeholder alignment, and sponsorship performance evaluation.
- Apply expertise in integrated marketing, consumer engagement, content, social media, influencer marketing, and experiential programs to inform partnership strategy and maximize sponsorship effectiveness.
- Lead partnership planning and implementation across annual and event-specific initiatives, ensuring programs align with strategic objectives, deliver measurable impact, and remain on budget.
- Guide the review and evaluation of creative concepts, campaigns, and partnership initiatives, ensuring alignment with sponsorship objectives and client goals.
- Consult on the utilization of sponsorship assets, including merchandise, show cars, hospitality, talent access, and other rights, helping maximize partnership value and stakeholder impact.
- Travel is required, including some weekends and occasional holidays, depending on client assignments.
Qualifications
- Bachelor's degree or equivalent practical experience.
- 5+ years of experience in sponsorship consulting, partnership strategy, sports and entertainment marketing, brand consulting, account leadership, or a related field.
- 2+ years of experience working in Formula 1 on the brand, agency, or property side.
- Experience developing, managing, or advising on sponsorship and partnership strategies for global brands, rights holders, agencies, or consulting organizations.
- Demonstrated ability to build trusted relationships with senior stakeholders and provide strategic recommendations that align partnerships with business objectives.
- Ability to present ideas and collaborate effectively in team environments while providing and receiving constructive feedback.
- Demonstrated commitment to continuous learning and staying informed about industry trends and best practices.
- Ability to contribute to team initiatives, events, and collaborative activities that support an inclusive and positive work environment.
Additional Information
The annual salary range for this position is $71,875-$96,025. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.
Benefits available with this position include:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
#LI-CP1 #LI-MKTG
Location:
New YorkBrand:
Mktg SportsTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Skills Required
- Bachelor's degree or equivalent practical experience.
- 5-7 years of experience in sponsorship marketing, partnership marketing, sports marketing, account management, or related field.
- Experience working in Formula 1 on the brand, agency, or property side and/or familiarity with the Formula 1 ecosystem.
- Experience working with premium global brands and sports or entertainment properties.
- Demonstrated ability to communicate effectively with colleagues, senior leaders, talent, and clients.
- Ability to present ideas and collaborate effectively in team environments and provide/receive constructive feedback.
- Demonstrated commitment to continuous learning and staying informed about industry trends and best practices.
- Willingness to travel, including some weekends and occasional holidays, depending on client assignments.
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
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What We Do
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