The Role
Lead ColourPop’s organic social and content strategy across Instagram, TikTok, and YouTube. Direct creative vision, curate channel-specific feeds, build UGC and community programs, detect and activate trends, analyze performance, and create scalable playbooks. Manage a Social + Community Manager and collaborate with Creative, Influencer, and broader Marketing teams to strengthen brand relevance, engagement, fandom, and product momentum.
Summary Generated by Built In
ColourPop is all about accessible, trend-driven beauty that moves at the speed of culture. Known for rapid launches, viral moments, and a passionate community, we create high-quality, cruelty-free products that bring what’s next in beauty to our fans first. As part of the Seed Beauty family, we redefine what it means to innovate fast — and have fun doing it.
**This position will be onsite in Sherman Oaks 4-5 days/week. Only Southern CA based candidates will be considered
01 POSITION SUMMARY
This is a role for someone who lives and breathes social. A social marketer whose a hybrid strategist, community architect, and art director. You have a genuine obsession with beauty and with culture, not as a spectator but as a builder, and you know how to turn that into content that stops thumbs, deepens community, and moves product.
You treat every channel as its own media channel. Instagram, TikTok, and YouTube each get their own strategy, their own content purpose, and their own bar. You build content plans that drive engagement and fandom, and you know how to program a feed with aesthetic intention.
This role sits within the Marketing org and partners closely with our Creative team to keep content consistent with the brand at every touchpoint. Social and Influencer sit together as one pod — you partner tightly with the Influencer team to amplify content and extend every moment across creators. It leads a team of one — a Manager, Social + Community — and works cross-functionally to ensure social and community are fully integrated into every campaign, launch, and brand moment.02 WHAT YOU'LL DO
ColourPop was built by people who are obsessed — with beauty, with community, with what's next. We move fast, we take bets, and we back them up with craft. We've earned genuine cultural relevance without a celebrity founder or a nine-figure media budget — because the work is good and the community is real. We're rebuilding our marketing engine right now, and this is one of the most important hires in that rebuild.
ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + 100% match, paid holidays, product discounts and more. The annual salary for this position is $110k-$120k DOE + discretionary annual bonus.
**This position will be onsite in Sherman Oaks 4-5 days/week. Only Southern CA based candidates will be considered
01 POSITION SUMMARY
This is a role for someone who lives and breathes social. A social marketer whose a hybrid strategist, community architect, and art director. You have a genuine obsession with beauty and with culture, not as a spectator but as a builder, and you know how to turn that into content that stops thumbs, deepens community, and moves product.
You treat every channel as its own media channel. Instagram, TikTok, and YouTube each get their own strategy, their own content purpose, and their own bar. You build content plans that drive engagement and fandom, and you know how to program a feed with aesthetic intention.
This role sits within the Marketing org and partners closely with our Creative team to keep content consistent with the brand at every touchpoint. Social and Influencer sit together as one pod — you partner tightly with the Influencer team to amplify content and extend every moment across creators. It leads a team of one — a Manager, Social + Community — and works cross-functionally to ensure social and community are fully integrated into every campaign, launch, and brand moment.02 WHAT YOU'LL DO
- Own the Content Engine — Every Channel as Its Own Media Channel. Lead organic content strategy across Instagram, TikTok, and YouTube, treating each as a distinct media channel with its own audience, format language, and reason to exist. Build content plans that drive engagement and fandom — not batch-and-post cycles — and set a clear POV on what ColourPop should be known for on each platform.
- Function as a Hybrid Art Director. In collaboration with brand + creative leads, ensure visual consistency and direction across all social content. Brief creators to a specific aesthetic vision, review and push back when the work isn't there yet, and partner closely with Creative to keep content consistent with the brand across every channel.
- Curate, Don't Just Publish. Program the feed with intention — sequencing, pacing, copywriting, and mixing content so each platform builds a story over time. You have a point of view on what belongs and what doesn't, and the discipline to leave things on the cutting-room floor.
- UGC Roster & Community Management. Bring the ColourPop community back to life through a managed roster of devoted Colour Lovers who create, advocate, and amplify. Set the strategy for how the roster is sourced, curated, and activated — an always-on content engine and curated community
- Build Cultural Cachet. Make ColourPop mean something in culture — show up at the right moment, in the right format, with the right creator, before anyone else gets there. You understand how cultural heat is built and compounded, and you have a track record of doing it.
- Lead Trend Detection & Activation. Build a real trend radar — sounds, formats, creator behavior, competitor moves — and turn it into a weekly activation shortlist the team executes within 48 hours. Know the difference between a trend worth jumping on and noise, and make that call fast.
- Data Driven. Track engagement, saves, shares, reach & EMV — and use them to make better decisions the following week. Come to every business review with a clear story: what the data says, what it means, and what we do next.
- Build the Playbooks. If a process doesn't exist and it should, create it. Own the frameworks for content planning by channel, trend activation, creator briefing, community management, and campaign extension into organic social.
- Multi-Hat Mentality. You don't clock out at the edge of your role. When something needs to get done, you do it — and you're energized by the range.
- 6–8 years in social media, content creation, or content strategy — with at least 2 years managing people or a team. Beauty industry experience required.
- Beauty Obsession & Taste. You have a genuine point of view on the beauty category — who's doing it well, what converts, and what resonates visually.
- Content Creation & Curation Fluency. You deeply understand how great social content is made and curated. You can create hands-on when the moment calls for it, and — more importantly — you can direct creators to a standard and program a feed that builds fandom. Your portfolio shows content you've shaped, directed, and have made yourself.
- Platform Expertise — IG, TikTok & YouTube. You live on all three as a student of each. You understand what drives performance at a mechanical level on every platform, why the same content shouldn't run identically across them, and how to build a channel-specific strategy that engages community and spots a rising trend before it has a name.
- Content Planning for Engagement & Fandom. You know how to build a content plan that does more than post — it deepens community, earns saves and shares, and turns followers into fans. You can articulate the purpose of every piece and how each channel's plan ladders up to the brand.
- Hybrid Art Direction. Genuine aesthetic vision. You can art-direct a creator shoot, write a tight brief with a specific visual POV, review to a bar, and partner with Creative so content stays on-brand and consistent.
- Community Builder. You know how to build and sustain a devoted brand community — not just grow a follower count. Experience managing ambassador programs, UGC rosters, or always-on community ecosystems strongly preferred.
- Tools Fluency. Comfortable in Figma and Canva for briefing and lightweight design, and in a social planning platform like Dash Social (or similar) for planning and scheduling. Familiarity with Creator IQ, Rival IQ, and ShopMy for creator, competitive, and commerce workflows.
- Numbers Fluency. You find the real story in engagement and performance data and can walk a room through what it means and what we do next.
- Fast. 48-hour cycles, not 2-week timelines. Speed is a skill you've built deliberately.
- Proven Impact. Track record growing engagement and content performance on a large-scale brand account, with measurable community and creator program results.
ColourPop was built by people who are obsessed — with beauty, with community, with what's next. We move fast, we take bets, and we back them up with craft. We've earned genuine cultural relevance without a celebrity founder or a nine-figure media budget — because the work is good and the community is real. We're rebuilding our marketing engine right now, and this is one of the most important hires in that rebuild.
- Builder, Not a Maintainer. You're genuinely excited by the idea of building something iconic, and energized by ambiguity rather than paralyzed by it.
- Wired for Speed. We'd rather activate on something good today than perfect something too late. You make great decisions fast and know when to go on conviction.
- High Standards. Low Ego. You hold the work to a high bar and you're generous about how you get there.
- Obsessed with Beauty. You have a point of view on the category, you know who's doing it well, and you're genuinely excited by the opportunity to make ColourPop the most talked-about brand in the aisle.
ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + 100% match, paid holidays, product discounts and more. The annual salary for this position is $110k-$120k DOE + discretionary annual bonus.
Skills Required
- 6–8 years of experience in social media, content creation, or content strategy
- At least 2 years managing people or a team
- Beauty industry experience
- Genuine point of view and expertise in the beauty category
- Portfolio demonstrating content shaped, directed, and created by the candidate
- Expertise across Instagram, TikTok, and YouTube
- Experience developing content plans focused on engagement and community fandom
- Hybrid art direction skills, including creator briefing and visual review
- Experience building and sustaining brand communities
- Fluency with Figma and Canva
- Experience with a social planning platform such as Dash Social
- Familiarity with Creator IQ, Rival IQ, and ShopMy
- Ability to analyze engagement and performance data
- Ability to work in rapid 48-hour activation cycles
- Proven measurable impact growing engagement and content performance on a large-scale brand account
- Southern California residence and ability to work onsite in Sherman Oaks 4–5 days per week
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The Company
What We Do
Colourpop® was born, raised and made with love in the City of Angels. Founded in 2014 by Seed Beauty®, we pride ourselves on being wallet friendly and bunny approved. We test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead (the people at ColourPop® HQ to be exact!).
