We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
The Senior Manager, Social & Community Management is responsible for leading CVS Pharmacy's organic social presence, community engagement strategy, and platform-native content execution across YouTube, Reddit, Threads, and emerging community-driven platforms. This role builds brand credibility, trust, and customer engagement by ensuring CVS participates authentically in relevant conversations, creates meaningful community experiences, and leverages consumer insights to inform enterprise decision-making. The leader serves as the bridge between content strategy, community engagement, social listening, and platform innovation, helping CVS strengthen relationships with customers while identifying opportunities to expand reach, relevance, and business impact.
Are you passionate about building brands, accelerating business growth, and connecting with consumers through innovative social and search experiences? CVS Health is building a world-class Social & Search Marketing organization focused on transforming how customers discover, engage with, and choose CVS across digital platforms.
The Senior Manager, Social & Community Management is responsible for leading CVS Pharmacy's community engagement and organic social presence across YouTube, Reddit, Threads, and emerging platforms. This role drives platform-specific content execution, cultivates meaningful customer engagement, leverages social listening and insights to inform business decisions, and identifies opportunities to strengthen brand relevance in community-driven environments. The leader works cross-functionally with content, marketing, creative, communications, customer service, and paid media teams while developing best practices, managing agency partners, and evaluating new platforms and engagement models that support long-term growth.
The ideal candidate combines strategic vision, deep expertise in social media, content marketing, community engagement, and performance marketing, strong business acumen, and a proven track record of driving measurable growth through integrated organic and paid digital strategies. This leader must have experience partnering closely with Paid Social and Paid Search teams to identify amplification opportunities, optimize content performance, and accelerate audience growth—particularly across YouTube, where organic content, search behavior, creator partnerships, and paid media investments work together to drive engagement, discovery, and subscriber growth.
- Lead organic content, community engagement, and channel operations across YouTube, Reddit, Threads, and emerging platforms.
- Develop platform-native content strategies in partnership with Editorial, Creative, Influencer, SEO, Paid Social, and Paid Search teams.
- Drive YouTube growth through integrated organic, search, creator, and paid amplification strategies.
- Leverage social listening and community insights to identify trends, optimize content, and manage reputational risks.
- Establish community governance, reporting, and performance measurement frameworks.
- Deliver actionable insights and recommendations to cross-functional stakeholders.
- Build and develop Community Managers while managing agency and vendor partners.
- Evaluate emerging platforms and lead innovation initiatives that drive audience growth and engagement.
Essential Qualifications and Functions:
- 8-10 years of experience in social media, community management, content strategy, digital engagement, or related fields.
- Deep expertise in YouTube, Reddit, and community-based social platforms, including content execution, audience engagement, moderation, and analytics.
- Strong understanding of social listening, audience intelligence, sentiment analysis, and community insights.
- Proven ability to operate strategically while also managing day-to-day execution.
- Excellent written communication skills with demonstrated ability to navigate sensitive issues, misinformation, and reputational risk.
- Experience leading cross-functional initiatives and influencing stakeholders across multiple teams.
- Experience managing agencies, vendors, and external partners.
Preferred Qualifications:
- Experience with Threads, Reddit, forums, and emerging community-based platforms.
- Familiarity with social listening and analytics tools such as Sprinklr, Brandwatch, and YouTube Studio Analytics.
- Experience in retail, healthcare, consumer marketing, or highly regulated industries.
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field.
- Our diverse work experience empowers colleagues for career success. In addition to skill and experience, we attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.
Pay Range
The typical pay range for this role is:
$82,940.00 - $182,549.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- 8-10 years of experience in social media, community management, content strategy, or related fields.
- Deep expertise in YouTube, Reddit, Threads, and community-based social platforms including content execution, moderation, and analytics.
- Strong understanding of social listening, audience intelligence, sentiment analysis, and community insights.
- Proven ability to operate strategically while managing day-to-day execution.
- Excellent written communication skills and ability to navigate sensitive issues, misinformation, and reputational risk.
- Experience leading cross-functional initiatives and influencing stakeholders across multiple teams.
- Experience managing agencies, vendors, and external partners.
- Experience partnering closely with Paid Social and Paid Search teams to identify amplification and optimize content performance.
- Experience building and developing Community Managers and leading team members.
- Familiarity with social listening and analytics tools (e.g., Sprinklr, Brandwatch, YouTube Studio Analytics).
- Experience with Threads, Reddit, forums, and emerging community-based platforms.
- Experience in retail, healthcare, consumer marketing, or highly regulated industries.
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or related field.
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
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