The Sr. Manager, Sales Enablement plays a pivotal role in shaping the sales experience and driving measurable impact across our business. This is a highly strategic and creative position with the opportunity to design how sales teams access and interact with marketing tools and assets, ensuring every touchpoint is intuitive, impactful, and aligned with revenue goals.
You’ll lead the strategy, creation, and adoption of enablement programs that improve productivity, win rates, and overall performance—transforming field feedback into compelling, on-brand materials like decks, playbooks, talk tracks, and event collateral. This role offers exposure to executive leadership and collaboration with field teams across multiple brands, making it ideal for a creative, strategic thinker who thrives on building experiences that empower sales and elevate the customer journey.
Core Responsibilities
Develop and implement sales enablement programs, including presentations, collateral, and training materials. Ensure our sales team is equipped with what they need to win!
Partner with sales leadership to identify gaps and opportunities for improved support, data-backed efficiencies, and continuous improvement.
Monitor effectiveness of enablement tools and adjust strategies based on performance and feedback.
Maintain a pulse on field needs and translate insights into actionable marketing initiatives.
Enablement Strategy & Planning
Build a quarterly enablement roadmap aligned with revenue priorities and sales programs, directly tied to key sales KPIs (e.g., win rates, pipeline velocity, onboarding effectiveness). This roadmap will include the creation of sales kits, strategic initiatives, and other growth-oriented programs designed to accelerate performance and drive measurable impact.
Asset Development & QA
Lead creation of sales materials—storytelling, visual design direction, and final QA.
Partner with the in-house creative studio for larger, more complex projects, ensuring alignment on brand standards, timelines, and quality while managing handoffs between internal resources and studio teams.
Ensure assets are on-brand, current, and tailored by segment/vertical.
Collaborate with Director of Brand + Digital and Marketing Specialists to ensure creative alignment.
Sales Enablement Training & Adoption
Deliver trainings for sales reps on marketing programs, materials, and platforms—including how to use our tools and products effectively—while driving awareness and adoption across the field.
Partner with Sales Ops on onboarding enablement for new field hires.
Field Feedback & Continuous Improvement
Operate a structured feedback loop (surveys, office hours, shadowing).
Iterate based on performance data and field insights; retire or refresh underperforming assets.
Communication & Distribution to Sales Teams
Create and manage internal communication channels (e.g., newsletters, enablement portals) to maximize visibility and impact of initiatives, ensuring the field is consistently aware of new tools, programs, and resources.
Partner with Manager, Marketing & Sales Products to ensure assets are organized, tagged, searchable, and triggered in CRM workflows.
Maintain a clear “single source of truth” for sales content.
Design and optimize the experience for how sales teams access and interact with marketing tools and assets, ensuring it’s intuitive, efficient, and impactful—so reps can quickly find, understand, and use resources that drive results.
Required Qualifications
6–8+ years in sales enablement, product marketing, or revenue marketing
Strong creative sensibility (visual + narrative), exceptional attention to detail
Experience partnering with field sales and translating feedback into programs
Experience with sales and marketing CRMs and sales enablement platforms
Comfort with analytics and enablement performance measurement
Ability to manage multiple priorities in a fast-paced, matrixed environment.
Anywhere Integrated Services is a driving force in the title and settlement services industry. Anywhere Integrated Services is national in scope, but each of its companies are locally staffed, with a wealth of experience in settlement services. We operate in 49 states as well as the District of Columbia, and provide closing services in all 50. Anywhere Integrated Services is a subsidiary of Anywhere Real Estate. Anywhere Real Estate is a publicly traded company and a global provider of real estate services. It franchises and owns several of the industry's leading real estate brands and brokerages.
Anywhere Integrated Services’ Family of Companies operate more than 40 distinct company and brand names throughout the United States such as Title One (ID), Sunbelt Title (FL), Equity Title (CA), Texas American Title Company (TX), Market Street Settlement Group (NH/ME), Mid-Atlantic Settlement (MD), Burnet Title (MN / IL / WI) and U.S. Title (MO).
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
- Great Place to Work
- Forbes World's Best Employers
- Newsweek World's Most Trustworthy Companies
- Ethisphere World's Most Ethical Companies
Top Skills
What We Do
Coldwell Banker The Real Estate Centre (CB-TREC) is an Ontario based real estate brokerage with offices in Toronto, Vaughan, Newmarket, Barrie, Innisfil, and Orillia. Their experienced team of residential and commercial agents operate across southern Ontario, helping clients reach a wide range of real estate goals. Originally founded in 1906, the Coldwell Banker brand was built on a commitment to professionalism and customer service which remains the cornerstone of our business philosophy today. Coldwell Banker is one of the oldest real estate companies in the country and this experience has helped us achieve the highest sales volume of any national real estate franchise* — double our nearest competitor. A Different Kind Of Brokerage At Coldwell Banker The Real Estate Centre, creating opportunities for our clients and our people is the foundation of our business. So whether you’re ready to buy a home, sell your existing one, or are looking for a rewarding new career, creating the right opportunity for you to achieve your dream is the core principle that’s helped us consistently grow our brokerage since 2000. Our Team Coldwell Banker TREC has Sales Representatives that cover both residential and commercial real estate. Their knowledge and experience can guide you through the real estate process and help you with all the details before, during and after the sale.
