Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, foodservice, hardlines, home improvement, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products.
Syndigo serves the industry’s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers.
Basically, we're the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains. We cannot do all of this without our amazing employees who make the magic happen here at Syndigo. As we continue to grow, we’re always looking to identify talented individuals to join our team.
As we expand our marketing team to maximize the opportunity in front of us, we are looking for an exceptional Sr. Manager, Product Marketing reporting to the Vice President of Product Marketing. This is a highly visible role for a strategic thinker with a strong execution mindset. You will own product positioning, messaging, and go-to-market strategy, ensuring Syndigo’s products stand out in the market and resonate with buyers. You will partner closely with sales, product management, and the broader marketing team to drive growth, influence the market, and enable our teams to succeed. We are seeking a self-starter who thrives in a fast-paced, collaborative environment and can balance strategic initiatives with hands-on execution.
HOW WE’LL BE WINNING TOGETHER DAY TO DAY
- Market and competitive intelligence: Continuously research Syndigo’s market, buyers, and competitors. Distill market and competitive insights into clear recommendations and communicate findings to influence strategy and execution.
- Messaging and positioning: Develop compelling product/persona positioning and differentiation that resonate with Syndigo’s target audiences and align to business outcomes.
- Content and storytelling: Create high-quality, engaging content (datasheets, whitepapers, buyers guides, videos, webinars, presentations) that drives demand, creates awareness, shapes industry perspective and unique POV, and supports campaigns.
- Go-to-market leadership: Lead GTM planning and execution for new products, features, and services. Own the product marketing strategy across the entire lifecycle, from launch to adoption to expansion.
- Collaborate with Sales enablement: Build and refine product collateral, competitive battlecards, and partner with the sales enablement team to align on needs and equip teams with tools to win.
- Cross-functional collaboration: Serve as the connective tissue between product, marketing, and sales, ensuring alignment on vision, priorities, and execution.
WE SHOULD TALK IF THIS SOUNDS LIKE YOU
- 8+ years of experience in B2B SaaS product marketing; experience in data management, commerce, or retail tech preferred.
- Demonstrated success in developing GTM strategies, launching products, and enabling sales teams.
- Proven expertise in B2B SaaS product marketing with a focus on positioning, messaging, and GTM strategy.
- Experience in multi-product environments, point solutions, and end-to-end platforms required.
- Exceptional storytelling, writing, and presentation skills; able to simplify complex concepts and tailor to different audiences.
- Strong strategic thinking and can balance between high-level strategy and hands-on execution.
- Excellent content creation skills across written, presentation and visual formats.
- Experience collaborating across sales, product management, and other marketing teams.
- Prior experience integrating GTM strategies after acquisitions preferred.
- Strong analytical skills with the ability to turn data and insights into strategy and action.
- Comfortable in a fast-paced, high-growth environment.
- Self-starter with a proactive mindset, attention to detail, and ability to drive projects to completion.
Your individual compensation within the budgeted salary range is determined based on your skills, education, experience, and internal equity. This position is Bonus Eligible.
For full-time U.S. based-employees, we offer competitive health insurance benefits, PTO and volunteer time off, employer-paid short- and long-term disability, parental and adoption leave, 401(k), and tuition reimbursement.
To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating.
Diversity is woven into our fabric at Syndigo and it’s how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful!
All are welcome here and we invite you to join our team if you are ready to help us continue that growth!
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Syndigo, to process applications, holds onto data for a "reasonable time" after applications are submitted. This data is stored for Syndigo's internal use by HR/Recruiting Staff only. Verified requests for data deletion and exports will be completed upon request.
Syndigo Job Applicant Privacy Notice
At Syndigo, we care about your privacy. As you go through our recruitment process, we are committed to being transparent about how we process your personal data. To learn more about how Syndigo processes your personal data, go to our Job Applicant Privacy Notice.
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What We Do
Syndigo is the industry’s only trusted single-source provider of consumer product information and content from supply chain to end customer utilization, offering a powerful end-to-end product content experience across multiple industries. Syndigo is raising the standard of what great product experiences can be.
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