FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!
The Opportunity
“Are you a strategic marketer with expertise in mortgage and capital markets who can transform complex financial solutions into compelling market narratives? Do you excel at building bridges between technical innovation and business value in highly regulated environments? If so, we're seeking an experienced leader to drive go-to-market initiatives and marketing strategy for our industry-leading solutions in the mortgage and capital markets space. In this senior role, you'll shape how we engage with mortgage lenders, GSEs, servicers, and capital markets participants, developing sophisticated marketing strategies that strengthen our market leadership and drive measurable growth. You'll collaborate across organizations to ensure our messaging cuts through industry complexity and delivers tangible business impact.” – Sr. Director – Product Marketing
What You’ll Contribute
This senior role offers the opportunity to shape FICO's marketing strategy in critical mortgage and capital markets segments while working with industry-leading analytical solutions that power decisions affecting millions of consumers and trillions in mortgage assets.
Lead marketing strategy for FICO's mortgage and capital markets portfolio, developing engaging content and campaigns that protect our core business, build market awareness, and strengthen relationships with key industry stakeholders including lenders, servicers, GSEs, and capital markets participants.
Drive market positioning and messaging that clearly articulates FICO's unique value proposition across the mortgage lifecycle - from origination through servicing and secondary market activities. Create compelling narratives around complex analytical solutions that resonate with C-level executives, risk managers, and technical decision-makers.
Conduct competitive analysis and develop differentiated positioning that showcases FICO's unique advantages in mortgage risk assessment and capital markets analytics.
Execute integrated go-to-market strategies that leverage core solution marketing assets while developing mortgage and capital markets-specific content, campaigns, and enablement materials. Establish systematic content production that supports both pipeline generation and sales acceleration across multiple customer segments.
Build deep market intelligence by developing data-driven ideal customer profiles and market segmentation strategies. Stay current with regulatory changes, industry trends, and competitive dynamics that impact our mortgage and capital markets business.
What We’re Seeking
Mortgage and capital markets experience working within mortgage lenders, servicers, GSEs, investment banks, or related financial services organizations. Deep understanding of the mortgage lifecycle, secondary market dynamics, and regulatory environment.
Proven expertise in marketing analytical and risk management solutions with demonstrated ability to communicate complex technical concepts including machine learning, predictive modeling, and risk analytics to diverse audiences.
Track record of influencing and navigating senior-level leadership in addition to driving cross-functional working groups to deliver measurable business results in financial services and/or technology.
Deep understanding of mortgage and consumer lending industry regulatory frameworks and related processes (e.g., FCRA, Fair Lending, GSE requirements, capital requirements).
Bonus: Experience with credit reporting agencies and credit risk management solutions.
Bonus: Background in capital markets, securitization, or mortgage servicing operations.
Bonus: Experience working with GSEs (Fannie Mae, Freddie Mac, Ginnie Mae) or regulatory agencies.
Bonus: History of launching new products or entering new market segments in financial services.
Bonus: Familiarity with AI LLM usage in marketing workflows, demonstrated ability to combine human intelligence with emerging Martech.
Bonus: Demonstrated success in highly matrixed organizations with complex stakeholder management.
Our Offer To You
An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
The targeted base pay range for this role is: $110,000 to $173,000 with this range reflecting differences in candidate knowledge, skills and experience.
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Why Make a Move to FICO?
At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics. You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.
FICO makes a real difference in the way businesses operate worldwide:
• Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.
• Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.
• Lending — 3/4 of US mortgages are approved using the FICO Score.
Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join FICO and help change the way business thinks!
Learn more about how you can fulfil your potential at www.fico.com/Careers
FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.
Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy
Top Skills
What We Do
Headquartered in Silicon Valley USA, FICO® (NYSE:FICO) is a leading analytics software company, helping businesses in over 80 countries make better decisions that drive higher levels of growth, profitability and customer satisfaction. The company’s groundbreaking use of Big Data and mathematical algorithms to predict consumer behavior has transformed entire industries.
