Shape Value and Tell the Story
- Develop compelling product positioning and messaging rooted in a deep understanding of procurement personas.
- Highlight the unique business value of our P2O solution in a way that resonates with both business and technical audiences.
- Serve as a passionate spokesperson in webinars, customer sessions, and events.
Fuel Sales Success
- Create high-impact content and tools—from decks and battlecards to solution briefs and customer stories—that empower our field teams to win.
- Partner with enablement to deliver targeted training programs that keep our go-to-market teams sharp and confident.
Drive Go-to-Market Execution
- Collaborate with Product, Marketing, and Sales to build and launch campaigns and initiatives that accelerate pipeline growth, adoption, and customer retention.
- Gather and translate market, customer, and competitive insights into actionable strategies that inform product direction and sales focus.
Champion the Voice of the Customer
- Engage regularly with customers and prospects to gather real-world insights, support strategic deals, and surface advocates for case studies and speaking opportunities.
- Use customer feedback and market trends to shape content, refine messaging, and influence roadmap decisions.
Influence Leadership Position Through Analyst Relations
- Partner with the Analyst Relations and Product teams to shape compelling narratives and briefing content that reinforce our leadership in the sourcing and procurement space.
- Help craft our point of view for analyst evaluations, ensuring our differentiation and value are clearly represented.
What You Bring:
- 5+ years of B2B SaaS product marketing experience, ideally in procurement, sourcing, or supply chain tech.
- Expert at simplifying complex concepts into clear, compelling messaging and content.
- Proven success leading go-to-market strategies and product launches with measurable impact.
- Strong cross-functional collaborator, able to influence stakeholders at all levels without direct authority.
- Data-driven problem solver, skilled at deriving insights to guide decisions and storytelling.
- Confident presenter and proactive self-starter, with resilience, adaptability, and a high-energy, results-driven mindset.
Why You’ll Love it Here:
- You will join a team that values curiosity, creativity, and ownership. You’ll have the chance to make a real impact—not just on pipeline or product success, but on how our customers transform the way they manage spend.
What the Team is Saying
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What We Do
Coupa makes margins multiply through its community-generated AI and industry leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins. Coupa is the margin multiplier company.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
