What you will do:
- Gain an understanding of key personas, use cases, and value drivers for Coupa products
- Develop clear, concise, and compelling product positioning and messaging
- Enable sales and customer success organizations to effectively understand and articulate the value of Coupa’s offerings
- Create and manage the right set of sales tools, collateral, and enablement processes
- Develop and deliver insightful market and competitive intelligence
- Work closely with the segment marketing, corporate marketing, sales, and demand generation teams to increase market presence and build pipeline and revenue
- Partner with Product Management to help shape product roadmap and vision
- Identify ideal customers to develop references, case studies, and champions
- Evangelize the Coupa story by delivering compelling presentations at live and virtual events
- Spend time in the field with customers and prospects, to support deals and better understand market needs and key personas
What you will bring to Coupa:
- 5+ years of experience in product marketing including proven success in driving messaging, positioning and sales enablement
- Must be able to switch regularly and rapidly between strategy and execution
- Highly skilled at analytical decision-making and able to diagnose business issues and resolve problems
- Ability to gather intelligence from data, present findings and decisions, influence executive stakeholders, and execute independently on initiatives
- Comfort and experience in presenting to diverse audiences, from small groups to large events, with the ability to engage, persuade, and communicate the value of Coupa’s products effectively.
- Ability to work across organizational lines, command respect, and influence without authority
- Excellent oral and written communication skills
- Bachelor’s degree or equivalent experience required
- MBA a plus
- Experience with CRM (Salesforce.com) a plus
- Experience with marketing Procurement or Finance SaaS products a plus
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What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
