Sr. Manager of Performance Marketing

About Hedley & Bennett 

Are you passionate about exceptional craftsmanship and innovative design? Join us at Hedley & Bennett, where we revolutionize kitchen gear with a blend of functionality, style, and durability. Founded by former chef Ellen Bennett, our company is dedicated to empowering culinary professionals and home cooks alike with premium, handcrafted aprons and workwear. At Hedley & Bennett, we live by our motto, "Work Hard, Live Well," fostering a vibrant community that values creativity, resilience, and excellence. If you're eager to be part of our Apron Squad, a team that sets the standard for quality in the kitchen and beyond, come be a part of our mission to elevate the kitchen experience for all! 

Position Summary

The Sr. Manager of Performance Marketing is a key member of the marketing team, responsible for driving customer acquisition, revenue growth, and marketing efficiency across paid media channels. This role owns acquisition strategy, paid media performance, agency management, budget allocation, creative testing, and performance insights. The Sr. Manager partners closely with external agencies and internal stakeholders to ensure channel investments align with revenue goals, growth priorities, and overall business strategy. This role requires an analytical and strategic DTC marketer with deep expertise in paid acquisition, performance reporting, creative testing, and agency leadership. SEO and organic search are important supporting workstreams, but the core need is a senior performance marketer who can guide paid media strategy and investment decisions across channels. 

Responsibilities 

Paid Media Strategy and Acquisition Leadership 

• Own paid acquisition strategy across Meta, Google, TikTok, affiliates, retargeting, display, programmatic, and emerging channels.
• Lead performance marketing with a focus on measurable business outcomes, including revenue growth, customer acquisition, CAC, ROAS, MER, LTV, and contribution to total company goals.
• Guide channel investment decisions based on revenue goals, channel efficiency, customer acquisition priorities, and broader business strategy.
• Evaluate channel structures, campaign performance, and investment mix for clarity, scalability, and efficiency.
• Monitor market trends, competitive activity, and platform changes to identify opportunities for growth and efficiency.

Agency Management 

• Serve as the primary strategic lead for the paid media agency and affiliate partners, ensuring they have the context, briefs, timelines, campaign priorities, product information, and goals needed to execute effectively.
• Direct agency partners to plan, execute, and optimize campaigns that align with internal revenue goals and business priorities.
• Review agency recommendations, campaign builds, and performance results, and hold partners accountable to KPIs, timelines, and agreed-upon deliverables.
• Ensure agency partners understand the company's marketing calendar, campaign priorities, revenue goals, customer acquisition needs, and performance expectations.

Budget Management, Planning, and Financial Reporting

• Partner with Finance and Marketing leadership on budget pacing, forecasting, investment allocation, and revenue planning.
• Monitor pacing and ensure efficient allocation of spend across channels, campaigns, and business priorities.
• Translate insights into spend, performance, and forecast into clear recommendations for leadership.
• Contribute to quarterly and annual planning for growth targets, acquisition goals, CAC/ROAS expectations, and channel investment mix.

Analytics, Testing, and Performance Insights

• Analyze key performance indicators including CAC, CPA, ROAS, MER, LTV, conversion rate, revenue, and contribution to company growth goals.
• Build and maintain reporting frameworks using  GA4, Shopify, and platform reporting.
• Operate confidently within complex attribution environments, using blended and modeled metrics to guide decisions.
• Implement structured testing across creative, audiences, placements, offers, landing pages, and messaging
• Translate performance insights into clear, actionable recommendations for campaign improvements, investment decisions, and cross-functional planning.

Creative Testing and Feedback

• Review and approve paid media creative before launch.
• Provide clear, data-backed feedback on creative concepts, hooks, messaging, formats, offers, and ad variations.
• Own the paid creative testing roadmap and ensure tests are purposeful, learnings are documented, and insights are applied to future campaigns.
• Provide creative requirements and performance insights to Brand, Creative, and agency partners to support more effective asset development.
• Partner with Brand and Creative to ensure paid media assets support H&B's brand standards while driving acquisition performance.

Search/SEO Collaboration

• Partner with internal stakeholders and external specialists to identify SEO opportunities that support broader acquisition and revenue goals.
• Ensure paid and organic search strategies are aligned and complementary, reducing unnecessary overlap where appropriate.
• Evaluate SEO recommendations and prioritize initiatives based on expected business impact.

Cross-Functional Collaboration

• Partner with internal teams and agency partners to support full-funnel growth goals.
• Understand revenue targets, growth goals, campaign priorities, and business strategy in order to guide channel investment and testing decisions.
• Share performance insights to inform marketing strategy, campaign planning, creative development, and leadership decision-making.
• Ensure all programs comply with data privacy and advertising regulations.

Tools and Technology

• Strong command of Meta Ads Manager, Google Ads, TikTok Ads/TikTok Shop, affiliate/performance partner platforms, and programmatic or emerging channel platforms.
• Skill with analytics and attribution platforms including Triple Whale, GA4, Shopify, Looker, Tableau, or similar tools.
• Familiarity with SEO tools and platforms, with the ability to evaluate recommendations from agency partners or specialized vendor
• Experience with workflow and project management tools for campaign planning, approvals, and cross-functional coordination.

Qualifications

• 6-8 years in DTC performance marketing, customer acquisition, growth marketing, or paid media leadership roles.
• Proven expertise in paid acquisition channels including Meta, Google, TikTok, affiliates, retargeting, and emerging growth channels.
• Experience managing budgets, pacing, and investment allocation across multiple paid channels.
• Experience leading agency partners and cross-functional stakeholders to achieve measurable business outcomes.
• Strong ability to evaluate creative performance, guide creative testing, and understand what drives high-performing paid media assets.
• Analytical and data-driven, with a track record of improving efficiency, revenue performance, ROI, and conversion performance.
• Strong commercial acumen with the ability to align paid media decisions with revenue goals, customer acquisition priorities, and broader business strategy.
• Collaborative marketer with the ability to work across Brand, Finance, eComm, Lifecycle, and operational teams.
• Comfortable operating in a complex attribution environment using blended and modeled metrics to make decisions.

Mindset

• Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.
• Experimental: Naturally curious, makes data-driven decisions in a timely manner to solve problems and propose ideas.
• Analytical and grounded in data: Approaches decisions with a clear measurement framework, seeks patterns and insights in performance results, and uses rigorous analysis to guide recommendations and prioritize actions. Translates results into clear and actionable insights.
• Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
• Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit.

Benefits & Perks

• Competitive compensation and performance-based bonuses
• Open PTO and paid holidays
• 401(k) with company match
• Comprehensive health, dental, and vision coverage
• Employee discount
• Role based in LA, Hybrid flexibility
• A collaborative, creative culture with room to grow