Hedley & Bennett
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Consumer Web • eCommerce • Retail • Analytics
Own paid acquisition strategy across Meta, Google, TikTok, affiliates, programmatic and retargeting to drive customer acquisition, revenue and improved CAC/ROAS. Manage agencies, budgets, creative testing, analytics and reporting (Triple Whale, GA4, Shopify). Partner cross-functionally to align channel investments, run experiments, and translate insights into actionable recommendations.
