As a family-owned and operated company, we feel a special obligation to the employees who comprise our Taco family. We are committed to offering employees access to the tools necessary to live long and productive lives. We strive to instill in all of our employees:
- A positive mental attitude that helps us to be a leader in the industry
- A commitment to building strong relationships, both inside and outside the organization
- A desire to learn, grow, and contribute to moving our strategy forward
- A need to create and to innovate
Employment Type: Regular Full-Time
Shift: 1st Shift
Work Status: Hybrid
Position Summary
The Senior Marketing Manager leads and elevates the marketing efforts of Taco. This role requires a deep understanding of B2B marketing, technical product positioning, and the ability to translate complex solutions into compelling value propositions. As a senior leader on the marketing team, this role helps to drive brand awareness, lead generation, and customer loyalty for our HVAC product lines. This role also leads the Taco trade show, social media, and public relations strategies to strengthen brand visibility, customer engagement, thought leadership, and industry reputation across all marketing channels.
Measures of success:
- On-time, on-budget campaign delivery
- Effective management of trade shows and events to achieve objectives – on-time and on-budget
- ROI on marketing spend – Profit or revenue generated per dollar spent
- Growth and engagement across social media platforms
- Increased media coverage, earned media placements, and PR impressions
Responsibilities
Responsibilities include but are not limited to:
- Develop and execute end-to-end marketing strategies that support business growth across residential, commercial, and industrial HVAC segments
- Create compelling product positioning and messaging that resonates with contractors, distributors, engineers, and end-users
- Lead integrated marketing campaigns across digital, print, tradeshows, email, and partner channels
- Collaborate closely with Product Management, Engineering, and Sales to align marketing initiatives with product launches, market demands, and sales goals
- Oversee the development of sales tools, product catalogs, brochures, case studies, and technical collateral
- Manage the company’s presence at key industry events and trade shows (e.g., AHR Expo, regional HVAC conferences)
- Oversee the creation and management of social media content calendars, campaign messaging, and channel performance analytics
- Lead public relations initiatives including media outreach, press releases, thought leadership opportunities, award submissions, and industry partnerships
- Analyze and report on campaign performance, lead generation effectiveness, and ROI to drive data-driven decisions
- Stay current on HVAC industry trends, competitive landscape, regulatory changes (e.g., SEER standards), and customer pain points
- Manage vendor relationships, including creative agencies, print houses, and digital partners
- Coach and mentor junior team members to build a high-performing marketing department
People Management:
- Evaluates team members to identify strengths and opportunities for improvement; collaborate on development actions and ensure resources necessary to complete actions
- Cascades relevant and appropriate information about the company and department effectively and in a timely manner
- Coaches and mentors for skill and knowledge development
- Executes necessary responsibilities of team during absences or alternate engagement
- Ensures team adheres to company policies, practices and department standards
- Assigns actions and ensure completion
- Reviews work quality and provides feedback and guidance to team
Qualifications
Required:
- Bachelor’s degree in marketing, communications, engineering, or a related field required; MBA or technical background is a plus
- 7+ years of progressive experience in B2B marketing, preferably within HVAC, manufacturing, or a related technical industry.
- Deep understanding of HVAC systems, customer segments (contractors, distributors, engineers), and market dynamics
- Demonstrated success in developing and executing strategic marketing plans
- Excellent project management, communication, and cross-functional collaboration skills
- Proficiency in digital marketing tools (e.g., Salesforce and digital management tools (e.g., Asana)
- Experience in managing trade show logistics and field marketing initiatives
- Experience developing and managing B2B social media strategies across platforms such as LinkedIn, Facebook, X and Instagram
- Experience leading public relations initiatives, media engagement, and corporate communications programs
- Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Thorough understanding of branding, marketing, and trade show management
- Strong project management skills with a demonstrated ability to work cross-functionally and to influence stakeholders within and external to the organization
- Proven experience managing external vendors and production budgets
- Knowledge of key performance indicators (KPIs) and marketing techniques for event management
- Demonstrated ability to lead others by influence
- Ability to think creatively to achieve objectives
- Ability to meet deadlines under pressure
- Excellent communication and negotiation skills
- Travel: up to 20% for domestic and/or international travel (may include weekends)
Work Environment
This position works primarily in an office environment using computers and technology. Verbal and auditory capability are required. Occasional exposure in production plant where large equipment and noise are prevalent. Safety gear is required in these areas.
This position may work from home up to 2X/week if performance is in good standing.
Management
This position will have 2 or more direct reports including but not limited to:
- Communication & Marketing Specialist
- Digital Marketing Specialist
Benefits
With nearly 1,000 people working at Taco worldwide, each with their own story, you will discover a sense of community and diverse, intelligent colleagues who help us innovate, create and explore.
Taco employees benefit from a company that:
- Provides competitive salaries and benefits
- Offers tuition reimbursement, career development, and on-site training programs in our learning center
- Believes in sharing profits with its employees
- Is mindful about family, health and well-being
- Fosters conditions that allow people and communities to reach their full potential
- Embraces and celebrates diversity
#TacoComfortSolutions
Skills Required
- Bachelor's degree in marketing, communications, engineering, or related field
- MBA or technical background
- 7+ years progressive experience in B2B marketing, preferably within HVAC, manufacturing, or a related technical industry
- Deep understanding of HVAC systems, customer segments (contractors, distributors, engineers), and market dynamics
- Proven success developing and executing strategic marketing plans
- Excellent project management, communication, and cross-functional collaboration skills
- Proficiency in digital marketing tools (Salesforce) and digital management tools (Asana)
- Experience managing trade show logistics and field marketing initiatives
- Experience developing and managing B2B social media strategies across LinkedIn, Facebook, X and Instagram
- Experience leading public relations initiatives, media engagement, and corporate communications programs
- Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Thorough understanding of branding, marketing, and trade show management
- Proven experience managing external vendors and production budgets
- Knowledge of KPIs and marketing techniques for event management
- Demonstrated ability to lead, coach, and mentor team members and manage direct reports
- Demonstrated ability to lead others by influence and to influence stakeholders
- Strong creative thinking, ability to meet deadlines under pressure, and excellent negotiation skills
- Willingness to travel up to 20% domestically and/or internationally (may include weekends)
What We Do
Taco Comfort Solutions is a third generation, family-owned American manufacturer of high quality, high-efficiency heating, cooling, plumbing, and irrigation products. #Taco100years Headquartered in Cranston, RI, Taco is global in scope with manufacturing facilities in Rhode Island, Massachusetts, Arkansas, Ontario, Vietnam, and Italy. Its skilled employees produce precision pumps, valves and controls, air-dirt separators. heat exchangers, tanks, domestic hot water recirculation systems, and web-based building management controls. Since its founding, Taco has been dedicated to the success of its people and its customers, bringing products to market that save energy, enhance system longevity, and provide a superior level of safety and comfort to building occupants. With nearly 100 years in the HVAC industry, Taco’s knowledge and engineering expertise is passed along to professionals through the company’s expansive factory training and online learning programs. That same depth of experience is applied every day at hundreds of job sites across the country, making Taco one of the most trusted names in controlling the flow of water. Website: www.TacoComfort.com
