The Role
Leads commercial marketing strategy and a marketing team for medical device products. Oversees product messaging, content, sales enablement, competitive intelligence, physician and customer training, clinical data communications, customer engagement, and market growth initiatives. Collaborates cross-functionally on demonstrations, physician training, and clinical programs while maintaining market knowledge through field visits. Requires medical device or pharmaceutical marketing experience, people leadership, strong communication skills, and 20–40% travel.
Summary Generated by Built In
Title: Sr Manager Marketing
This position is based in our Campbell, California offices. This position is on-site, full-time.
Why Imperative Care?
Do you want to make a real impact on patients?
As part of our team at Imperative Care, you can help elevate care for patients suffering from stroke and other devastating vascular diseases. Every day, the technologies that we develop at Imperative Care directly impact people at the most vulnerable moments of their lives. Our focus is on the needs of the patient, and they come first in everything we do.
What You’ll Do
As a strong tactical decision maker, the Senior Manager of Marketing serves as a leader overseeing staff responsible for implementing commercial marketing strategies and executing initiatives that drive market growth. This position focuses on increasing market presence through the deeper adoption of current and future products with new and existing customers. This individual will direct the work of assigned staff to develop and refine growth initiatives, sales and marketing tools, training, customer engagement and clinical marketing programs aimed at company growth.
- Review and approve product messaging to differentiate our brand, drive adoption and convey strategic positioning.
- Oversee creation of product content for various media outlets, ensuring integration into sales tools and marketing campaigns.
- Translate marketing messages into sales enablement tools to maximize effectiveness and productivity.
- Lead market surveillance and competitive intelligence, sharing insights with sales and internal stakeholders regarding product features, pricing, messaging, programs, etc.
- Oversee development and execution of peer-to-peer training events at national and local levels.
- Contribute to educational programs for neurointerventional fellows and APP, including training content, presentations, videos and courses.
- Develop strategies to engage key customers through company visits, innovation initiatives, leadership interactions, local events etc.
- Collaborate cross-functionally on marketing initiatives like physician training, product demonstrations and remote procedure proctoring and capture.
- Develop new claims and messaging based on emerging data, leading the approval process.
- Work with internal teams to integrate data into sales tools, web content and training materials.
- Contribute to strategic communications with emerging data to drive press releases, field communications and more.
- Serve as central contact for matters related to emerging clinical data for our and competitor products, keeping sales and stakeholders informed.
- Build and manage a high performing, engaged team, ensuring cross-functional alignment.
- Conduct field visits to maintain first-hand understanding of the market, customers, and sales.
- Bachelor’s degree and a minimum of 8 years of related experience in product management/marketing including people management experience in the medical device or pharmaceutical fields; or a combination of education/training and experience.
- Experience providing direction and leading teams to accomplish short and long-range projects, anticipate customer needs, and take actions to achieve goals.
- Neuro experience is preferred
- Proficiency with Microsoft Word, Excel, PowerPoint, Outlook and other marketing tools.
- Ability to influence decision-making/action across organizations, independent of reporting structure.
- Demonstrated business acumen and ability to understand technical aspects of a product.
- Ability to work as an effective leader, be flexible, adaptable, and to work under pressure.
- Self-motivated and self-directed; conscientious and positive approach to work assignments; able to meet the challenges of multitasking and working at a fast pace while shifting priorities as needed.
- Excellent interpersonal & negotiation skills; ability to develop strong relationships with internal and external stakeholders while dealing appropriately with sensitive and confidential matters.
- Excellent communications skills (reading, verbal, and written).
- Willing to travel 20-40%
Employee Benefits include a stake in our collective success with stock options, competitive salaries, a 401k plan, health benefits, generous PTO, and a parental leave program.
Join Us! Imperative Care
Salary Range: $196,000 – 234,000 annually
Please note that the salary information is a general guideline only. Imperative Care considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, Imperative Care offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.
Skills Required
- Bachelor's degree or equivalent combination of education, training, and experience
- Minimum 8 years of related product management or marketing experience
- Experience in the medical device or pharmaceutical field
- People management experience
- Experience leading teams and short- and long-range projects
- Ability to anticipate customer needs and take action to achieve goals
- Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, and other marketing tools
- Ability to influence decisions across organizations without direct reporting authority
- Business acumen and ability to understand technical product aspects
- Strong leadership, flexibility, adaptability, and ability to work under pressure
- Excellent interpersonal, negotiation, and communication skills
- Ability to build relationships with internal and external stakeholders
- Willingness to travel 20–40%
- Neuro experience
Imperative Care Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Imperative Care and has not been reviewed or approved by Imperative Care.
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Fair & Transparent Compensation — Posted salary bands for multiple roles are explicit and compare favorably to U.S. norms in several functions. Publicly listed ranges help anchor expectations and indicate a market‑competitive stance.
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Equity Value & Accessibility — Stock options are consistently included as part of offers and total rewards. Equity is positioned as a meaningful component alongside base pay and, in some roles, bonus.
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Leave & Time Off Breadth — Company materials highlight generous PTO and a parental leave program as standard benefits. Multiple postings reiterate these time‑off elements across roles.
Imperative Care Insights
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The Company
What We Do
Imperative Care is a Silicon Valley-based medical technology company focused on developing the next generation of innovative solutions to address the vast and urgent needs in stroke intervention and peripheral thrombectomy. With a physician-driven approach and a culture of rapid innovation, we are working to improve every aspect of the stroke procedure with the goal of bringing patients the best care possible. We have two 510(k) cleared product platforms, as well as an expansive technology development pipeline. Follow us for updates as we work to change the way stroke is treated. For important safety and risk information, visit bit.ly/3yWkfEJ.
