A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!
More about our team and company:
- Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg
- Our careers page: https://www.fleetio.com/careers
As the Director/Senior Marketing Operations Manager, you will be a key driver of success for our Marketing team. In this role, you will lead the charge to streamline marketing processes, leverage cutting-edge technologies, and manage business-critical data strategies to fuel pipeline and revenue growth.
We're seeking a candidate with experience building, scaling, and optimizing modern marketing operations, with a deep understanding of the sophisticated tech stacks utilized by $100M+ ARR companies. This role is ideal for a strategic thinker who thrives on execution to deliver impactful outcomes — someone who has personally built and owned the systems they recommend, not just directed others to build them.
What you'll be doing:
Lifecycle Management
- Own and evolve our lead/contact lifecycle framework, including stage definitions, scoring, and routing rules, in partnership with Sales Ops and Revenue leadership
- Build and maintain the infrastructure that ensures customers and prospects receive the right communications at the right time
- Ensure lifecycle stages are accurately reflected across Salesforce and Marketo, driving consistent, clean handoffs between Marketing, SDR/BDR, and Sales
- Continuously assess conversion and velocity by stage, and proactively recommend improvements to how Marketing and Sales move contacts through the funnel
Marketing Technology Management
- Oversee and optimize traditional marketing tools and platforms (Salesforce, Marketo/Bizible) as well as the broader tech stack
- Manage and oversee data enrichment and data automation/engagement tools to ensure we have current and actionable data for our teams
- Evaluate and implement new tools as needed, including emerging AI-driven data and enrichment vendors, to improve efficiency, enhance campaign performance, and build a culture of continuous improvement
Campaign Tracking, Attribution, and Reporting
- Reimagine our tracking framework to ensure accurate data capture across all digital touchpoints, including custom event tracking, UTMs, and pixel implementation
- Have a foundational understanding of website structure, basic coding concepts, and how data tracking/capture is integrated within websites to support effective implementation and troubleshooting of tracking strategies
- Own and evolve our marketing attribution strategy, evaluating and applying the right attribution models and ensuring the right tech and UTM parameters are in place to deliver clear, actionable insights into campaign performance
- Partner with the Data team and Marketing Analyst to develop and maintain a KPI and ROI reporting cadence for all marketing functions (Growth, PMM, Customer Marketing, Brand, etc.)
Data Management, Privacy, and Compliance
- Work with legal and compliance teams to oversee consent management practices, maintain data privacy standards, and ensure marketing campaigns are executed responsibly and within regulatory frameworks
- Drive data currency, quality, and accuracy through a regular cadence of contact and account enrichment, owning tools such as ZoomInfo and Clay
- Ensure all marketing operations comply with GDPR, CCPA, and other relevant data privacy regulations
What we are looking for:
- 6+ years of marketing operations experience in a SaaS startup environment
- Experience working within, or very closely partnered with, a centralized Marketing Operations function supporting Revenue/Growth Marketing specifically
- Has personally built and owned a marketing attribution strategy, not just directed one
- Understands the strategic importance of Lifecycle and how it powers both Marketing and Sales, with hands-on experience owning lifecycle stage design and routing
- Advanced Salesforce knowledge to build campaign reporting and dashboards
- Hands-on experience and current advanced understanding of Marketo is a must (Marketo Certified is a bonus)
- In-depth knowledge and hands-on experience with data enrichment platforms
- Strong understanding of GDPR, CCPA, and other data privacy regulations to ensure compliance across the organization
- Have worked alongside (or as part of) a marketing team and understand the end-to-end of building and measuring integrated marketing campaigns
- You are an extraordinary communicator and project manager. You have the ability to prioritize projects and clearly communicate timelines to your team and stakeholders
- You are data-driven. You have experience and interest in reporting and can interpret data to help optimize marketing strategies
- A strong communicator. You have experience presenting recommendations and outcomes to senior leaders and an interest in teaching others
- You spot areas of opportunity, analyze them, and proactively provide solutions
- Passionate about marketing operations and technology, stays up to date on the latest trends
- Multiple health/dental coverage options (100% coverage for employee, 50% for family)
- Vision insurance
- Incentive stock options
- 401(k) match of 4%
- PTO - 4 weeks (increases at year two!)
- 12 company holidays + 2 floating holidays
- Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
- FSA & HSA options
- Short and long term disability (short term 100% paid)
- Community service funds
- Professional development funds
- Wellbeing fund - $150 quarterly
- Business expense stipend - $125 quarterly
- Mac laptop + new hire equipment stipend
- Fully stocked kitchen with tons of drinks & snacks (BHM only)
- Remote working friendly since 2012 #LI-Remote
Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.
This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.
If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.
Skills Required
- 6+ years of marketing operations experience in a SaaS startup environment
- Experience working within or closely partnered with a centralized Marketing Operations function supporting Revenue or Growth Marketing
- Personally built and owned a marketing attribution strategy
- Hands-on experience owning lifecycle stage design and routing
- Advanced Salesforce knowledge for campaign reporting and dashboards
- Advanced current hands-on Marketo experience
- Marketo certification
- In-depth knowledge and hands-on experience with data enrichment platforms
- Strong understanding of GDPR, CCPA, and other data privacy regulations
- Experience working alongside or within a marketing team and building and measuring integrated marketing campaigns
- Strong communication and project management skills
- Experience with reporting and interpreting data to optimize marketing strategies
- Experience presenting recommendations and outcomes to senior leaders
- Interest in teaching others
- Ability to identify opportunities, analyze them, and proactively provide solutions
- Passion for marketing operations and technology and awareness of current trends
Fleetio Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fleetio and has not been reviewed or approved by Fleetio.
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Healthcare Strength — Health coverage includes multiple medical and dental options with full employee-premium coverage, plus vision, HSA/FSA, and employer-paid short-term disability. Core health benefits are consistently presented as comprehensive across official listings.
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Leave & Time Off Breadth — Time off includes PTO that increases with tenure, company holidays, and floating holidays. Paid parental leave is offered for both birthing and non-birthing parents.
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Wellbeing & Lifestyle Benefits — Extras include quarterly wellbeing and business-expense stipends, professional development funds, community service support, and remote-work setup assistance. These perks augment the core package and are emphasized across employer materials.
Fleetio Insights
What We Do
Our software helps organizations around the world track, analyze and improve their fleet operations. We're passionate about making it easy to manage a fleet so our customers can spend more time focusing on their mission.
