Sr Manager, Marketing Operations & Analytics

At Bloom Energy, our vision for a world powered by clean, reliable, and affordable energy is more than just a dream—we’re making it reality. 

For over two decades, we’ve been at the forefront of the global energy transition, pioneering solutions that empower critical industries to thrive in a rapidly digitizing, energy-intensive world. From revolutionizing power for AI-driven data centers to ensuring resilience for hospitals, electric grids, manufacturing facilities, and utilities, our solid oxide fuel cell (SOFC) and solid oxide electrolyzer (SOEC) technologies are redefining what’s possible by delivering energy abundance for all. With more than 30,000 fuel cell modules deployed worldwide, we are the trusted partner for Fortune 100 companies and innovators alike. Our cutting-edge solutions enable unparalleled “time-to-power” capabilities, reliability, and sustainability, ensuring our customers remain ahead in a world where soaring energy demand and intensifying energy scarcity are rapidly becoming the new norm. 

At Bloom, we thrive on collaboration, bold thinking, and relentless innovation. We believe that, together, we can create a brighter, more sustainable future while tackling the most pressing challenges of the 21st century.   

Position Overview 

As the Senior Manager of Marketing Operations & Analytics, you will be responsible for building scalable processes, reliable technology infrastructure, analytics strategy, and helping Bloom achieve its business objectives. You will be working closely with demand generation, product management, growth and Sales Operations teams to build an award-winning marketing tech stack that will build the engine for our growth. 

What you’ll do  

• Develop the Marketing Technology, Operations, and Analytics vision and strategy that enables intelligent decisions and accelerates growth through precise analysis. 

• Lead Analytics to ensure the marketing team can correctly report on the ratio between customer lifetime value and customer acquisition cost, by marketing acquisition tactic. 

• Track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value; make sure funnel measures can be analyzed by key dimensions such as industry, geo, and persona. 

• Work closely with the SDR/AE/ADR teams to ensure leads are processed and routed throughout the funnel in the most effective way & accurate hand off, e.g. through lead scoring, routing, etc. 

• Partner with stakeholders across marketing, sales ops, and product to build a best in class marketing technology stack, strategy, & roadmap and ensure that projects are delivered in a timely manner. 

• Implement and manage marketing automation technologies including segmentation, nurture flows, lead and account scoring, email marketing, and reporting and analysis. 

• Build and maintain a marketing analytics and attribution framework and a regular cadence of reporting to demonstrate marketing influence on bookings and to provide insight for program optimization. 

• Drive data quality and accuracy across all sales and marketing systems with an eye on database growth, contact and account enrichment, data governance, quality, data security and GDPR & CCPA compliance. 

• Collaborate across departments with key stakeholders - Sales, Sales Ops, Finance - to ensure alignment with KPIs and business metrics 

• Collaborate with Sales team to ensure sales and marketing funnel efficiency. 

• Administer the marketing budget and ensure marketing costs are tracked correctly. 

• Ensure processes are designed, documented, understood, and followed in a way that minimizes bad or incomplete data. 

• Manage, build, and lead a strong team by coaching and developing existing members and closing talent gaps where needed through acquisition of new team members. 
   

What is Needed  

• 10 years of experience in marketing operations, preferably at high-growth technology companies 

• 6+ years of experience building and managing marketing technology stack 

• Hands on experience implementing and managing marketing automation platforms (Pardot, SFDC, 6sense) 

• Demonstrated understanding of ABM and integrated marketing practices and measurement 

• Experience and a thorough understanding of B2B software go-to-market motions; especially with marketing and sales 

• Ability to manage multiple projects at the same time in a fast-paced environment 

• Strong strategic, analytical, project management and communication skills 

• Experience using data visualization tools 

• Team player, accountable, entrepreneurial-minded, resilient, inclusive 

• Experience building and leading high performing, revenue generating/impactful marketing technology, marketing operations, database, and reporting/analytics marketing teams 

• A strong command of the entire Martech stack 

Bloom Energy is an equal opportunity employer and makes employment decisions on the basis of merit. We are committed to compliance with all applicable laws providing equal employment opportunities. All qualified applicants, will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability. Bloom Energy makes reasonable accommodations, consistent with applicable laws, for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions, unless undue hardship would result. 

Bloom Energy is committed to fair and equitable compensation practices. The total compensation for this position includes standard company benefits and is based on various factors including, but not limited to, relevant skills and experience.

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