Sr. Manager, Marketing - B2C

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This role is part of Chamberlain Group’s Marketing team. The Sr. Manager, Marketing – B2C will (i) Define, manage, and execute comprehensive marketing strategies for new and existing product/service initiatives including: target market definition, integrated marketing plan, launch strategy, upsell strategy, acquisition strategy that achieve business goals and financial objectives (ii) Define and own product/service positioning and value propositions; create world class consumer experiences in partnership with cross-functional teams. Iii) orchestrate always-on and campaign-level efforts in conjunction with cross-functional teams and agency partners. This role requires a minimum of a Bachelor's Degree in Marketing, Business Administration, or a related field and 8+ years of proven experience marketing in consumer marketing (B2C) with heavy emphasis on e-commerce and strategies to drive acquisition and retention.

Job Responsibilities:

• Define, manage, and execute comprehensive marketing strategies for new and existing product/service initiatives including target market definition, integrated marketing plan, launch strategy, upsell strategy, acquisition strategy that achieve business goals and financial objectives
• Participate in ownership of the P&L by ensuring Chamberlain achieves growth goals under scope of responsibility
• Define and own product/service positioning and value propositions; create world class consumer experiences in partnership with cross-functional teams
• Utilize data-driven insights to optimize campaigns across various channels, including but not limited to, digital, CRM/email, app, and web pages
• Collaborate with Product and Sales teams to align marketing strategies with product enhancements, promotions, and events ensuring a seamless customer journey and experience
• Utilize data to measure the performance of all initiatives and monitor key performance indicators (KPIs) and customer behaviors to identify opportunities for improvement and growth
• Conduct ongoing customer and market research and help manage testing that optimizes each initiative and develop new ideas across channels
• Collaborate closely with Content and Creative leading the development of compelling product/service copy/content and campaigns while ensuring consistent messaging and branding across all consumer-facing efforts
• Oversee development of all communications and programs across the broader marketing team
• Maintain collaborative working relationship with product management by maintaining open communication channels, supporting initiatives with rich plans, and clarifying the brief and prioritizing activities and objectives where necessary
• Partner closely with our Insights and Product teams to understand consumer needs, customer needs and the broader competitive landscape; stay up to date with industry trends, best practices, and emerging marketing technologies to continuously improve demand generation strategies
• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
• Protect Chamberlain Group’s reputation by keeping information confidential.
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
• Contribute to the team effort by accomplishing related results and participating on projects as needed.

Job Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• 8+ years of proven experience creating and leading holistic, integrated marketing strategies and execution for B2C brands that drive acquisition, retention and LTV
• 4+ years experience in Brand Management partnering with cross functional partners (e.g. media, sales, internal creative teams / agencies, product teams, finance) to build plans that achieve financial outcomes 
• Previous experience partnering with consumer insights to hone in on product positioning / communication hierarchy to present clear and concise value propositions through the consumer funnel and across channels
• Ability to travel up to 25% of the time mainly in North America

Knowledge, Skills, and Abilities:

• Proven expertise in analyzing marketing performance metrics and customer insights
• Skilled at tracking holistic campaign ROI, budget management, and allocation of strategic budget and resources to maximize return on investment
• Deep knowledge using consumer insights to build brand positioning and communication hierarchy 
• Financial mindset and acumen – knowledge of P&L drivers and aligning budgets to financial priorities
• Communication and presentation skills with the ability to influence stakeholders at all levels

Preferred Job Requirements:

• Master’s degree or MBA
• Previous time in Brand Management as well as oversight of technology brands (consumer hardware, app-based services) preferred

Knowledge, Skills, and Abilities:

• Strong understanding of the smart home category and emerging trends
• Strong organizational and project management capabilities to plan, execute, and monitor multiple marketing campaigns simultaneously, ensuring timely delivery and adherence to deadlines
• Creative, yet analytical mindset with the ability to use data to drive decision-making and measure campaign effectiveness
• Creative thinking and problem-solving skills, with a keen eye for detail and a passion for innovation
• Ability to provide leadership, mentorship, and build internal culture
• Adept at working in a cross-functional organization
• Comfortable in a hyper-growth, fast-paced, and self-starter environment for a large consumer brand
• Demonstrated ability to interpret marketing data and analytics to draw insights, make data-driven decisions, and optimize campaign performance

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome.  

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].

NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.