Sr. Manager, Marketing Automation & Analytics

***This position is Remote*** 
Job Summary

Reporting to the Director of Integrated Marketing, the Sr Manager, Marketing Automation & Analytics owns Henry Schein One’s marketing automation ecosystem and analytics framework.

This role ensures our Adobe Marketo and ABM platforms are best-in-class, designs robust data flows to and from Salesforce, and partners cross-functionally to deliver scalable, measurable programs across email, advertising, events, nurture, and personalization.

The leader establishes data governance and validation processes; leverages AI to simplify workflows, enhance lead scoring and segmentation, and power predictive insights and chatbots; and delivers attribution models, dashboards, and performance analytics that optimize content and reporting to drive pipeline and conversion.

What you will do

• Own administration and operational excellence of Adobe Marketo and ABM platform; monitor system health and resolve issues.

• Design and maintain complex workflows between Marketo and Salesforce to optimize lead lifecycle, routing, scoring, and conversion.

• Own marketing data infrastructure: ensure data quality, accuracy, and consistency; implement governance and validation processes.

• Develop and maintain attribution models and campaign performance dashboards; standardize KPI definitions across marketing funnel.

• Partner with RevOps and BizOps CRM admins to architect integrations supporting data workflow, attribution, campaign, lead source setups.

• Scope, build, QA, and launch programs requested by Demand Generation and other teams (email, advertising, nurtures, landing pages, events, webinars, content, websites, etc.) with SLAs and playbooks.

• Leverage AI to automate enrichment, segmentation, lead scoring; implement AI-powered chatbots and predictive analysis for personalization.

• Deliver actionable insights and recommendations to optimize campaigns and content based on analytics and reporting.

• Provide training, documentation, and change management to drive adoption of best practices across marketing and sales.

• Manage vendor relationships and compliance/security requirements; evaluate new tools aligned to roadmap.

• Mentor direct and indirect reports; align scopes and standards with related roles.

Travel/Physical Demands

• Travel typically less than 10%. Office environment. No special physical demands required.

Qualifications
Must have:

• Typically, 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 3 or more years of management experience.
• Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus.

• 10+ years of progressive experience; 3+ years people management.

• 5+ years hands-on Adobe Marketo administration (certification required) and Salesforce integration expertise.

• Experience managing ABM platforms and programs; account-level targeting and personalization.

• Strong understanding of marketing analytics, attribution modeling, and dashboard development (e.g., Tableau, Domo, Power BI).

• Experience with AI-enabled automation, predictive analytics, and personalization workflows.
• Ability to translate business objectives into technical requirements and measurable KPIs; advanced reporting skills.

Nice to have:

• Experience working within a SaaS (Software as a Service) environment.

The posted range for this position is $124,448-$147,000 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a target bonus not reflected in the posted range.
What you get as a Henry Schein One Employee

• A great place to work with fantastic people.
• A career in the healthcare technology industry, with the ability to grow and realize your full potential.
• Competitive compensation.
• Excellent benefits package! Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Sick Leave (if applicable), Paid Parental Leave, Short Term Disability, Income Protection, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more.

About Henry Schein One
Henry Schein One is the global leader in dental management, analytics, communication, and marketing software. Our company’s products and services work together as one simple solution to provide users with a seamless and integrated experience.
Our company thrives because of our people. We believe in supportive, diverse, and inclusive workforce, inclusive environments, professional development opportunities, and competitive compensation packages. We value innovation, teamwork, and encourage work-life balance.
One of many reasons why Henry Schein One (HS1) leads the industry is because of our products, services and most importantly our people. In 2022 HS1 was awarded one of the top places to work for in Utah.  To learn more, click here: 2022 Best Companies To Work For | Henry Schein One
Henry Schein, Inc. and Henry Schein One, LLC are Equal Employment Opportunity Employers and do not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
Unfortunately, Henry Schein One is not currently hiring individuals residing in Alaska, Delaware, Hawaii, Louisiana, Nebraska, North Dakota, Rhode Island, Vermont, West Virginia, Washington DC, or Puerto Rico and other US Territories.