Overview
At PGA TOUR Superstore, we’re always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we’re dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates – driven by our vision to inspire people through golf and tennis.
Position Summary
The Sr. Manager of Loyalty will play a key role in shaping how our customers engage with our brand across digital and physical channels. This role will lead the evolution of our customer loyalty program, transforming it from a transactional rewards model into a relationship-driven ecosystem and define the mobile app strategy as the key enabler to deepen customer engagement, drive omnichannel growth, and increase customer lifetime value. This role will serve as the bridge between digital capabilities, in store experiences, and technology focusing on personalization, weaving loyalty benefits and offers into the shopping journey, and enriching the customer’s relationship with PGA TOUR Superstore. This role involves researching market trends, prioritizing features for development and presenting insights and recommendations to senior leadership and a broad range of stakeholders across the organization. Collaboration with business partners and cross-functional teams is essential, necessitating exceptional communication skills, relationship building, and a thorough understanding of the supported business areas.
Duties and Responsibilities:
- Loyalty Strategy & Growth:
- Lead the strategic direction and ongoing optimization of the customer loyalty program to increase enrollment, engagement, and retention.
- Develop and execute loyalty initiatives that connect in-store and online customer experiences.
- Partner with analytics and marketing teams to measure loyalty performance and identify opportunities for program enhancements.
- Define customer segmentation and personalized offer management strategies to target high-value segments and improve share of wallet.
- Collaborate with CRM, marketing, and technology teams to deliver relevant offers, communications, and rewards across digital touchpoints.
- Partner with technology teams to maximize the value of loyalty platform and tooling.
- Mobile App Strategy & Experience:
- Develop the strategic roadmap for the retailer’s mobile app as a core customer engagement and commerce channel.
- Identify and prioritize app features that enhance in-store and online shopping, loyalty engagement, and personalization.
- Partner with ecommerce and business technology teams to deliver seamless customer experiences and interconnected digital journeys.
- Define and track key KPIs such as app adoption, active users, session engagement, and omnichannel conversion.
- Cross-Functional Leadership & Execution:
- Partner with Marketing, Ecommerce, Merchandising, Operations, and Business Technology teams to align digital strategies with enterprise goals.
- Serve as a thought leader for digital engagement, bringing best practices and emerging trends in loyalty, mobile, and omnichannel retail.
- Manage business cases, budgets, and vendor relationships related to loyalty and app initiatives.
- Present strategic updates and results to senior leadership, influencing direction through data-driven storytelling.
Qualifications and Skills Required:
- 6–10 years of experience in digital experience, loyalty, CRM, or mobile product strategy, ideally within retail or consumer brands.
- Proven success in scaling customer engagement programs that drive measurable business impact.
- Deep understanding of omnichannel customer behavior, loyalty economics, and personalization strategies.
- Experience with app-based engagement, digital experience road mapping, and agile product development processes.
- Strong analytical skills with experience in data-driven decision-making using customer insights, KPIs, and experimentation.
- Excellent cross-functional collaboration, communication, and leadership skills, including the ability to influence without direct authority.
- Familiarity with CRM systems, CDPs, marketing automation platforms, and loyalty technologies.
- Experience designing A/B tests and conducting statistical evaluations of performance.
- Excellent multi-tasking, project management, and prioritization skills.
- Working knowledge of Microsoft Excel and Power Point.
Work Environment and Physical Requirements:
- Monday – Friday onsite, based out of our Roswell, GA Store Support Center. Flexibility to work extended and varied hours as needed.
- Must be able to stand and/or sit for extended periods of time as the job is completed primarily at a desk each day. Variable desk heights are offered so alternatively sitting and/or standing at the desk is optional.
Travel:
- Up to 10% of travel is required.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn’t just unlawful, it violates our policies and is not who we are. Every associate at every level in the organization is prohibited from engaging in any form of discrimination.
An associate who believes s/he is being discriminated against should report it immediately to the Human Resources department. The law and our policies prohibit retaliation against anyone for making such a report.
Skills Required
- 6-10 years of experience in digital experience, loyalty, CRM, or mobile product strategy in retail or consumer brands
- Proven success in scaling customer engagement programs
- Deep understanding of omnichannel customer behavior and loyalty economics
- Experience with app-based engagement and agile product development
- Strong analytical skills for data-driven decision-making
- Excellent cross-functional collaboration and leadership skills
- Familiarity with CRM systems and loyalty technologies
- Experience designing A/B tests and conducting statistical evaluations
- Excellent project management and prioritization skills
- Working knowledge of Microsoft Excel and Power Point
PGA TOUR Superstore Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PGA TOUR Superstore and has not been reviewed or approved by PGA TOUR Superstore.
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Healthcare Strength — Full-time associates are offered medical, dental, and vision coverage starting on day one, indicating robust core health provision. This timing stands out in retail and supports immediate access to care.
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Retirement Support — A 401(k) plan with company match is available, adding meaningful long‑term financial support beyond hourly wages. This strengthens the overall package for those planning to stay.
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Wellbeing & Lifestyle Benefits — Strong in‑store and vendor discounts, golf‑centric perks, and “no late nights” with flexible scheduling enhance day‑to‑day experience. These elements can meaningfully augment total value for golf enthusiasts.
PGA TOUR Superstore Insights
What We Do
At PGA TOUR Superstore, golf and tennis’ leading equipment and apparel destination across the United States, our vision to inspire guides all that we do – including how we grow, train and reward our team. As part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore strives to create a family atmosphere for all of our Associates. We believe in hiring, training and growing individuals who are passionate about our business and embody our company’s core values: put people first, listen and respond, include everyone, innovate continuously, lead by example and give back to others. This commitment to our people, coupled with our expertise in the business, has led us to be one of the fastest growing specialty retailers in the country. PGA TOUR Superstore is headquartered in metro-Atlanta, Georgia, whose chairman and controlling owner (through AMB Group, LLC) is Arthur M. Blank, owner of the NFL’s Atlanta Falcons and MLS’s Atlanta United and co-founder of The Home Depot.
