Sr Manager, Lifecycle Marketing

HoneyBook is the leading client relationship platform for independent businesses. It powers billions of client interactions through tools for attracting leads, connecting with clients, booking projects, and managing payments. With HoneyBook, any independent professional can scale themselves and their business. Since the company was founded in 2013, HoneyBook members have built over 25 million client relationships and processed $11+ billion in payments on the platform. By providing an integrated suite of tools, HoneyBook simplifies workflow for independent professionals, serving as a center of gravity that streamlines operations from initial contact to final payment.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

As the Sr Manager, Lifecycle Marketing you’ll be responsible for the strategy, planning, and execution of our lifecycle roadmap; driving engagement across all phases of our member journey from lead management through retention.  You’ll manage a team that leverages email marketing and in-product messaging, among other channels to build campaigns, experiments, and messaging that turns visitors into members, and members into advocates. 

This is an exciting opportunity to join a team where your impact will be tremendous.  Not only are we a small team, where every leader has the potential to drive impact, we are also a product led organization without a sales team.  As a result, lifecycle is a key component of our growth strategy.

This is a hybrid role requiring an in-office presence in our San Francisco office 2-3 days per week.

Here are a few of the things you will do:

• Develop the strategy and execute a roadmap that drives improvements within key stages of our customer lifecycle: acquisition, trial, activation, member (customer) engagement, and retention
• Develop cohesive growth and member engagement strategies aligned with both company growth goals and cross-functional efforts
• Foster a culture of experimentation with clear impact metrics directly tied to growth, including improving our testing framework and developing more robust analytics
• Ensure a scalable infrastructure for both our email marketing and in-product messaging efforts, including triggered comms and dynamic content
• Effectively segment our lifecycle marketing efforts to drive more relevant messaging to key audiences
• Lead, coach, and inspire a high-performing team
• Work closely with teams across marketing, creative, and analytics to build campaigns, experiments and messaging that increases engagement with our products and services

Here is what we’re looking for in a candidate: 

• Strategic thinker who is able to take high-level company objectives and translate them into impactful & engaging lifecycle campaigns
• Strong analytical skills with the ability to generate hypotheses centered in data, see through the noise, and leverage that knowledge to improve performance
• Customer-centric approach, including a deep desire to understand our users and their needs to improve the customer lifecycle
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams
• Strong leadership skills.  It’s not enough to have managed people.  We’re looking for someone who can develop, challenge, and inspire

Here is what is needed:

• 9+ years career experience within marketing, with at least 4 years’ experience in a lifecycle marketing role at a product-led company, or a company catering to small business and/or solopreneurs
• Experience leveraging multiple lifecycle channels including email and in-product messaging
• Demonstrated experience leading and managing a lifecycle team 
• Proficiency with marketing automation tools like Marketo, Iterable, Customer.io, etc, and experience implementing or improving the functionality of these tools in order to drive positive outcomes
• Curiosity around AI tools and how they can be used to drive lifecycle efforts.  Prior experience with these tools is not required, but we’re looking for an appetite for both learning about and leveraging them as these tools become available

The good stuff:

• Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
• Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
• Compensation: We offer a competitive salary and meaningful equity grants.
  • Base pay: $152-$185k
• Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

• People come first: We prioritize people as we explore opportunities and work through challenges.
• Raise the bar: We push for greatness—for ourselves, each other, and our members.
• Own it: Trust and ownership let us make decisions with confidence.
• We love what we do: We bring passion to our work and love what we create for our members.
• Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge – our primary customers today are independents, who generate in aggregate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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HoneyBook is committed to diversity, inclusion and belonging and is proud to be an equal opportunity employer. We do not tolerate discrimination and do not make hiring or employment decisions on the basis of race, religion, color, national origin, sex, gender identity, age, disability, marital status, veteran status, or other applicable legally protected characteristics. We also consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. We strive for the best candidate experience for all applicants and if you need special assistance, please let us know. 

At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual responses. In fact, we aren’t even able to see if you’ve responded or not! Responding is your choice and it will not be used in any way in our hiring process.