Sr Manager - Lifecycle Marketing Engine Partnerships (B2B2C)

About Gen:  

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage, and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation, and continuous learning, and we seek out people with different experiences, identities, and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

 About the Role: 

The Senior Manager, Lifecycle Marketing — Engine Partnerships owns lifecycle strategy and execution for MoneyLion’s branded Engine business, with a focus on marketing partner financial products (e.g., credit cards, loans, insurance) to MoneyLion users. This role is responsible for second-look offer strategies, conversion rate optimization (CRO), and end-to-end journey design to maximize ARPU, conversion, and partner revenue. The role sits at the intersection of Growth, Product, Partnerships, and Analytics and is accountable for measurable revenue impact.

Key Responsibilities:  

• Engine Offer Lifecycle Ownership
  Own the end-to-end lifecycle strategy for partner product offers, including offer intake, segmentation, prioritization, cadence, personalization, and sunset decisions.
• Second-Look & Re-engagement Strategy
  Lead the design and execution of “second-look” programs that refresh loan and credit offers for users who did not convert initially, optimizing timing, eligibility logic, pricing signals, and creative.
• CRO & Experimentation Leadership
  Define and run a robust experimentation roadmap across in-app surfaces, landing pages, email, and push to improve offer acceptance, funnel progression, and monetization outcomes.
• Journey Architecture & Orchestration
  Design and optimize omnichannel journeys across onboarding, activation, cross-sell, and retention to surface the right partner offers at the right moment in the user lifecycle.
• Revenue & Performance Management
  Own core KPIs including ARPU, offer acceptance rate, conversion rate, LTV, take rate, and incremental partner revenue; translate insights into actionable optimizations.
• Partner & Stakeholder Collaboration
  Serve as a key lifecycle counterpart to Partnerships, Product, Risk/Credit, Engineering, and Legal to align on offer strategy, eligibility rules, SLAs, and compliance.
• Data-Driven Segmentation & Targeting
  Leverage behavioral, transactional, and eligibility signals to define high-value segments and inform propensity-based targeting and prioritization.
• Technical Implementation & QA Oversight
  Partner with Engineering and Analytics to ensure accurate offer payloads, attribution, event tracking, and experiment instrumentation across the Engine ecosystem.

About you:

·         Education: Bachelor’s degree in Marketing, Business, or a related field

·         Experience: 10+ years of experience in data management, including at least 5 years in a role responsible for high quality campaigns that drive measurable engagement in lifecycle, growth, or product marketing in B2B or B2B2C fintech environments

·         Skills:

• Team & Influence Leadership - Act as a senior individual contributor and functional leader, influencing roadmap decisions and mentoring junior lifecycle or growth marketers as needed.
• Playbook & Process Scaling - Build repeatable lifecycle and CRO playbooks for onboarding new partners, scaling offers, and institutionalizing learnings across the Engine business.
• Experience with but not limited to the following tools: Iterable, Braze, Marketing Cloud, Hubspot, Periscope, JIRA/Asana

·         Personal Attributes:

• Strategic mindset and a passion for leveraging data to drive decision making.
• Ability to thrive in a fast-paced, high-tech environment and manage complex problem in a matrixed organization
• Ability to work independently to complete tasks, manage time, and achieve goals. High self-motivation, organization, and accountability for quality results.
• Ability to take initiative, proactive problem-solving, and strong communication to update stakeholders without constant oversight

The annual base salary for this position is expected to be between $120,000 to $145,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

Location: New York City (Onsite 3 days per week)

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.