Position Summary
The Internal Communications & Visual Storytelling Lead develops and delivers strategic employee communications through compelling visual storytelling. This role blends internal communications, employee engagement, graphic design, video production, photography, and digital content creation to inform, inspire, and connect employees across the organization.
The ideal candidate is both a communications strategist and a creative producer who can translate complex business initiatives into engaging multimedia experiences across intranet, email, digital signage, executive communications, videos, and live events.
Location: Newton, MA (hybrid)
Key Responsibilities
Internal Communications
- Develop and execute internal communications strategies aligned with business objectives.
- Create and manage company-wide employee communication campaigns.
- Partner with executives and business leaders to communicate organizational priorities and change initiatives.
- Develop content for intranet, newsletters, town halls, leadership communications, and employee engagement programs.
- Measure communication effectiveness through analytics and employee feedback.
Video Production & Storytelling
- Concept, script, film, and edit internal video content.
- Produce executive messages, culture stories, employee profiles, event recaps, and organizational announcements.
- Develop motion graphics and short-form video content for digital channels.
- Manage video production workflows from pre-production through post-production.
Design & Creative Services
- Create visually compelling communications using graphic design principles.
- Design presentations, infographics, digital signage, internal branding materials, and campaign assets.
- Ensure brand consistency across all employee-facing communications.
- Develop creative concepts that increase employee engagement and information retention.
Employee Experience & Engagement
- Support employee engagement initiatives through innovative content and campaigns.
- Partner with HR, Corporate Affairs, and leadership teams to promote culture and values.
- Capture photography and video content at company events and meetings.
- Help create memorable communication experiences that strengthen employee connection.
Qualifications
- Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Multimedia Design, or related field.
- 5-7+ years of experience in internal communications, corporate communications, employee engagement, or content marketing.
- Strong portfolio demonstrating video production, graphic design, and storytelling capabilities.
- Experience with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign) or equivalent tools.
- Experience creating executive communications and employee-focused content.
- Proficiency with Microsoft 365, PowerPoint, SharePoint, and intranet platforms.
- Strong photography and videography skills.
- Excellent writing and editing capabilities.
Preferred Qualifications
- Experience supporting executive communications.
- Motion graphics and animation experience.
- Familiarity with change management and employee engagement programs.
- Experience measuring communication effectiveness and engagement metrics.
- Knowledge of AI-powered content creation tools.
Success Profile
The successful candidate is:
- A strategic communicator
- A visual storyteller
- A skilled video producer
- A strong designer
- Comfortable advising executives
- Equally capable of developing communication strategy and creating content
The actual pay offered will be determined by multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.
Newton Support CenterSkills Required
- Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Multimedia Design, or a related field
- 5-7+ years of experience in internal communications, corporate communications, employee engagement, or content marketing
- Portfolio demonstrating video production, graphic design, and storytelling capabilities
- Experience with Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, Illustrator, and InDesign, or equivalent tools
- Experience creating executive communications and employee-focused content
- Proficiency with Microsoft 365, PowerPoint, SharePoint, and intranet platforms
- Strong photography and videography skills
- Excellent writing and editing capabilities
- Experience supporting executive communications
- Motion graphics and animation experience
- Familiarity with change management and employee engagement programs
- Experience measuring communication effectiveness and engagement metrics
- Knowledge of AI-powered content creation tools
What We Do
Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day, our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes. We believe in serving delicious, freshly prepared, clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist. We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need. We’re also focused on improving quality and convenience. With investments in technology and operations, we offer omni-channel access to your Panera favorites – like mobile ordering, catering, and Rapid Pick-Up® for to-go orders, Curbside pick-up and delivery – all designed to make things easier for our guests. Today, Panera operates as both Panera Bread® or Saint Louis Bread Co St. Louis Bread Company in 48 states, the District of Columbia and Canada. Panera Bread is privately held by JAB Holding Company. Panera Bread is part of Panera Brands, one of the largest fast-casual restaurant platforms in the U.S., comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels.
