Sr. Manager, Insights Analytics - US

At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.

Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.

No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!

We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.

SUMMARY

The Insights Analytics Senior Manager is a strategic leader responsible for translating data into clear, actionable guidance for Kids2. This role owns consumer and marketplace analytics for the Insights team, providing day‑to‑day support for high‑impact business decisions and leading a team that delivers agile, thought‑provoking recommendations grounded in robust insights. The Senior Manager partners closely with cross‑functional teams and senior leadership to shape strategies that expand Kids2’s presence across key categories, brands, and retail channels. This role also develops and evolves analytics tools and dashboards that democratize data across the organization and champions fact‑based decision‑making that reflects the voice of the shopper, consumer, and retailer.

PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS

• Lead Analytic Insights for Kids2 as the internal expert on market, shopper, and retailer data.
• Spearhead cross‑functional analytics projects, applying advanced data modeling and creative problem‑solving to translate complex data into clear, actionable insights that guide strategic decisions.
• Own recurring reporting and performance analytics using syndicated market data, global ecommerce data, and key retailer data sources.
• Deliver clear, concise written and visual storytelling to communicate findings and implications to diverse stakeholder groups, including senior leadership.
• Identify optimization opportunities through data visualization, behavioral pattern analysis, and predictive modeling to drive growth and efficiency.
• Conduct ad hoc deep‑dive analyses to support priority initiatives and key business questions across the organization.
• Prioritize analytics initiatives across key business functions, including Category, Channel, Brand, Retail, and Regional Market teams, balancing strategic impact and resource constraints.
• Lead development of quarterly retailer business reviews (e.g., Target and Walmart baby toy buyers), providing insight‑driven narratives and recommendations.
• Proactively identify and propose new data sources, tools, and analytic approaches that can unlock revenue growth, operational efficiencies, or new product and channel opportunities.
• Evaluate and continuously improve processes, metrics, reports, and dashboards to maximize efficiency, accuracy, adoption, and strategic value.
• Manage relationships with syndicated and data partners, including contract renewals, access/licensing, data quality, and ongoing vendor performance.
• Champion analytics capability building across Kids2, including onboarding new hires, leading the Insights Analytics Intensive, and ongoing education and training.
• Implement and oversee data governance and quality controls, including standards for integrating and connecting multiple data sources into a coherent analytics ecosystem.

Lead and Develop a High-Performing Global Insights & Analytics Team

• Lead and develop a global team of analysts responsible for delivering marketplace insights, identifying risks and opportunities, and partnering with cross‑functional teams to drive business outcomes.
• Ensure the team produces compelling, executive‑ready storytelling and presentations that clearly communicate complex analyses, implications, and recommended actions.
• Provide clear direction and coaching, including setting ambitious but achievable goals, aligning individual responsibilities with business priorities, and driving accountability for results.
• Foster a collaborative, growth‑oriented team culture that emphasizes innovation, agility, curiosity, and strategic thinking.
• Act as a visible champion for data‑driven decision‑making across Kids2, influencing leaders and stakeholders to embed insights into everyday decisions.

QUALIFICATIONS & EXPERIENCE

• 5-7 years of experience in analytics, insights, data science, or related quantitative roles working with large/complex data sets.
• Hands-on experience with syndicated data sources such as Circana/IRI, Nielsen, and retailer/ecommerce datasets (e.g., Profitero, Stackline, Scintilla, or comparable platforms).
• Proven track record leading a small, global, high-performing team of analysts
• Demonstrated experience analyzing, evaluating, and interpreting complex data using a range of quantitative techniques and translating findings into clear business recommendations.
• Proficiency with data visualization tools (e.g., Power BI) to build engaging, intuitive scorecards and dashboards for diverse audiences.
• Experience managing multiple projects simultaneously, with the ability to prioritize, adapt quickly, and meet deadlines in a fast-paced environment.
• Proven cross-functional collaboration experience, partnering effectively with functions such as Category, Sales, etc.
• Experience in CPG, retail, or baby/kids categories preferred

EDUCATION & SKILLS

• Bachelor’s degree in a quantitative field (e.g., Mathematics, Statistics, Economics, Data Science, Engineering); Master’s degree a plus.
• Strong ability to analyze and synthesize large amounts of data to solve business problems and inform decisions across the organization.
• Naturally inquisitive, with a passion for learning, problem-solving, and continuous improvement, demonstrates strong business curiosity and a proactive drive for results.
• Strategic thinker who can generate clear insights and actionable recommendations from data and communicate tradeoffs and implications.
• Skilled at simplifying complex information and communicating insights persuasively through tools such as PowerPoint; able to make data accessible to non‑technical audiences.
• Logical, structured problem solver who can identify, articulate, and resolve data‑related issues and gaps.
• Able to engage in a consultative manner with cross-functional partners, scoping questions, defining requirements, and delivering high-impact analyses and outputs.
• Strong interpersonal skills, with a track record of building productive internal cross-functional and external vendor relationships.
• Able to work independently through complex analytical problems with limited oversight, while knowing when to escalate or align.
• Highly organized and detail‑oriented, with strong follow‑through and ownership of deliverables.
• Excellent verbal, written, and presentation skills; prior experience presenting to senior leadership and/or executive-level stakeholders preferred.
• Demonstrates a positive, growth‑oriented mindset and a desire to continually expand analytical, technical, and business skills.

COMPUTER/TECHNICAL SKILLS

• Proficient with PowerBI or other comparable BI tools
• Proficient with database tools and concepts, such as MS SQL Server
• Highly proficient in MS Office suite, including Excel, Access, Word, PowerPoint
• Experience with SharePoint and collaboration tools a plus
• Familiar with general statistical analysis software, e.g. R or Python

PHYSICAL DEMANDS 

• While performing the duties of this job, the employee is regularly required to sit; have flexible use of hands; and talk or hear. 
• The employee is occasionally required to stand, walk, and reach with hands and arms. 
• The employee must occasionally lift and/or move up to 50 pounds. 
• Specific vision abilities required by this job include close vision, and color vision.

WORK ENVIRONMENT 

• General office environment.
• Hybrid work week – Tuesday, Wednesday & Thursday required to be in office as well as Monday – Friday every 3rd week of the month.  

We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!

Check out our website at www.kids2.com and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.

Drug Free Workplace M/F/D/V