Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role overview:
The Senior, Brand Marketing Manager will be responsible for building and leading brand marketing for multiple high-profile game franchises.
This position will play a critical role in ensuring financial success of a portfolio of games, including live service titles. The successful candidate will be responsible for the creation and management of holistic global marketing plans that drive growth and profitability for our games. The role involves creating plans that drive acquisition of new players, engagement and retention of existing players, and re-engagement and reclaim of previous players.
Candidates for this role will be self-starters with strong experience in marketing games, live service products, and new business models. The ideal candidate will possess a balance of creativity and analytical thought to drive product strategy and year-round marketing plans to keep players constantly engaged.
What you'll be doing:
Marketing Strategy – Lead marketing for game titles
- Set overall marketing strategy for entire lifecycle of products – from greenlight to launch campaign to post-launch marketing plans and operations
- Collaborate with cross-functional teams, across SIE and Sony, to deliver best-in-class marketing campaign tactics
- Work closely with consumer insights, analytics and community management teams to assess player needs/behaviors to better define product strategy and pivot ongoing marketing tactics
- Drive holistic franchise management, marketing revenue opportunities outside of game launches
Budgeting – Manage annual title marketing budgets
Team Management
Studio Partnership – Partner with studio leadership to deliver on overall business goals for each game
What we're looking for:
- 10+ years of video game product marketing experience, with a focus on live services and AAA game marketing
- Marketing degree or equivalent – Master’s Degree is preferred.
Preferred Qualities:
- Live services experience, can include products with continuous revenue models and constantly updated content offerings
- Expertise in assessing and building new business models with players in mind
- Ability to make data driven marketing decisions
- Excellent verbal and written communication skills
- Ability to lead individuals in creating and executing the best solutions for the business, partners and consumers
- Ability to think strategically and execute tactically, and a persistent attention to detail
- Ability to adapt to a quickly in a dynamic, changing, fast-paced environment
- Proven expertise in the planning, execution and leadership of business plans
- Bi-lingual fluency in English and Japanese
Benefits:
- Discretionary bonus opportunity
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Skills Required
- 10+ years of video game product marketing experience, with a focus on live services and AAA game marketing
- Marketing degree or equivalent
- Master's degree
- Live services experience (continuous revenue models and constantly updated content)
- Experience assessing and building new player-focused business models
- Ability to make data-driven marketing decisions (experience with consumer insights and analytics)
- Excellent verbal and written communication skills
- Proven ability to lead teams and execute business plans
- Ability to think strategically and execute tactically with attention to detail
- Ability to adapt quickly in a dynamic, fast-paced environment
- Bilingual fluency in English and Japanese
PlayStation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PlayStation and has not been reviewed or approved by PlayStation.
-
Healthcare Strength — The package includes medical, dental, vision, prescription coverage, mental wellbeing programs, disability, and life insurance. Feedback suggests coverage breadth is a consistent strength that helps anchor overall comp satisfaction.
-
Retirement Support — U.S. offerings include a 401(k) with a company match along with student‑loan repayment and a college‑savings plan match. These financial supports are positioned as strong additions to total compensation.
-
Parental & Family Support — Offerings include paid parental and family‑care leave, fertility and family‑forming support, backup care, and child developmental resources. Feedback suggests these programs are valued and contribute to a well‑rounded package.
PlayStation Insights
What We Do
PlayStation has been at the forefront of interactive and digital entertainment since the debut of our first console in 1994. Our products delight millions across the world through incredible games, cutting edge experiences and access to many types of media. This commitment to amazing our fans is at the core of who we are and one we share with Sony Corporation, internationally known as a leader in music, movies and consumer electronics. We can only achieve this goal by welcoming talented people and empowering them to do their best work. From game developers to data scientists, software engineers to cybersecurity experts, marketing to accounting and finance professionals, we’re always looking for talented people who share a passion for creating and our commitment to delivering amazement.
