Sr. Manager, Field Marketing, Mexico

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We are seeking a results-oriented, highly motivated Sr. Field Marketing Manager to design and execute integrated marketing programs that drive pipeline growth, accelerate sales cycles, and strengthen customer relationships in Mexico. This role requires a strategic thinker and hands on executor who can translate corporate initiatives into localized programs, while partnering closely with Sales, partners, and cross-functional Marketing teams.
Key responsibilities:

• Develop and execute regional field marketing plans aligned with sales objectives and corporate priorities.
• Own the end-to-end management of marketing campaigns, including events, webinars, account-based marketing (ABM), partner programs, and digital campaigns.
• Partner with Sales to identify target accounts, engage decision-makers, and generate high-quality leads and opportunities.
• Drive execution of flagship events such as ServiceNow Summits, roundtables, workshops, and industry conferences, ensuring impactful customer and partner experiences.
• Localize global campaigns and messaging for relevance in the region, while maintaining brand consistency.
• Track, measure, and report on marketing program effectiveness, pipeline contribution, and ROI using a data driven approach.
• Manage relationships with key partners, agencies, and vendors to maximize marketing impact.
• Collaborate with extended marketing functions (digital, content, customer advocacy, corporate comms) to amplify field initiatives.

Qualifications

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• Bachelor's degree in Marketing, Business,
• 10+ years of experience in B2B field marketing, preferably within enterprise software, SaaS, or IT solutions.
• Proven track record in demand generation, pipeline acceleration, and account-based marketing.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and collaboration skills, with experience influencing cross-functional teams and senior stakeholders.
• Analytical mindset with ability to interpret data, derive insights, and optimize marketing performance.
• Comfortable working in a fast-paced, high-growth, global environment.
• Willingness to travel regionally as required (up to ~25%).

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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