CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights
MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.
About the RoleMGA Entertainment is building a DTC business that matches the scale of its brands. This role owns email, SMS, and the CRM platform for the MGA portfolio: the strategy, the roadmap, the calendar, and the results.
You will rebuild templates, architect new flows, stand up a repeatable process for managing product launches across brands, and lead MGA’s adoption of Salesforce Marketing Cloud as the backbone of a unified customer profile strategy. You will strategize how we leverage our CRM to deliver personalized experiences and drive growth, and be a critical part of how we grow the DTC business at MGA.
This is a lead role with exciting opportunity to start fresh with the email channel, while supporting exciting businesses and brands like Bratz, LOL Surprise, and Miniverse. You will partner closely with brand leaders across MGA, work collaboratively to make sure every product drop gets the email and SMS support it deserves, and work with paid media and Operations to grow the database: from lead generation advertising through to user journey flows that capture opt-ins at every touchpoint.
It is a build-and-strategize role, not strategy-only. You will be hands on in the platform.
What You’ll Own- Email and SMS strategy, roadmap, and calendar for MGA Entertainment brands, from planning through execution
- Salesforce Marketing Cloud adoption, leading the migration and the unified customer profile strategy that sits behind it
- Lifecycle architecture: welcome, post-purchase, win-back and reactivation, and the product launch framework that services drops across every brand
- Segmentation, list health, and deliverability as a system, not a maintenance task, including a segmentation and testing framework built from scratch
- Database growth: partnering with paid media on lead generation and with Operations on user journey flows that capture customer opt-ins
- Performance reporting and forecasting: open rates, click rates, revenue per email, subscriber growth, and the story behind the numbers
- Platform strategy and management in Salesforce Marketing Cloud, including journey build, data extensions, the testing roadmap, and tooling decisions
- Cross-functional partnership with Brand Managers and Marketing Activation Leads by brand on the promotional calendar, with the E-commerce lead on commercial targets, and with the Senior Director of Brand Marketing on how CRM supports broader brand strategy
- Hands-on execution: you build the journeys, not just the deck about the journeys
- 4 to 7 years of CRM or lifecycle marketing experience in a DTC or e-commerce environment, with demonstrated ownership of strategy, not just execution
- Hands-on Salesforce Marketing Cloud expertise. You can build journeys, configure data extensions, set up segments, and analyze performance yourself
- A clear point of view on how to use customer data to drive personalization at scale
- A track record of building and scaling post-purchase and retention programs, ideally from the ground up
- Strong analytical instincts. You can deep dive your own performance data, and you have a demonstrated track record of using data to influence strategy and shift investment
- Comfortable setting a testing roadmap, forecasting impact, and making the case for where to invest
- Proven examples in leveraging Claude or ChatGPT in managing your work efficiently and effectively
- Proven success in a highly collaborative, cross-functional environment with many stakeholders, where influence matters more than reporting lines
- Thrives in a fast-paced environment with competing priorities and a constantly moving calendar
- Comfortable operating with autonomy and partnering directly with senior leadership across Brand and E-commerce
- Experience supporting high-frequency product launches or drop calendars is a plus
- A builder’s mindset: detail-oriented, proactive, and energized by owning outcomes
Salary:
$150,000.00 - $175,000.00 /year
Skills Required
- 4 to 7 years of CRM or lifecycle marketing experience in a direct-to-consumer or e-commerce environment
- Hands-on Salesforce Marketing Cloud expertise, including building journeys, configuring data extensions, setting up segments, and analyzing performance
- Experience owning CRM or lifecycle marketing strategy, not just execution
- Demonstrated ability to use customer data for personalization at scale
- Track record of building and scaling post-purchase and retention programs
- Strong analytical skills and experience using performance data to influence strategy and investment
- Experience creating testing roadmaps, forecasting impact, and recommending investments
- Proven experience leveraging Claude or ChatGPT to manage work efficiently and effectively
- Experience working collaboratively across multiple stakeholders and influencing without direct authority
- Ability to operate autonomously in a fast-paced environment with competing priorities
- Experience partnering with senior Brand and E-commerce leadership
- Experience supporting high-frequency product launches or drop calendars
- Builder’s mindset with attention to detail, proactivity, and ownership of outcomes
What We Do
MGA Entertainment is a privately held toy and entertainment company that develops original and licensed consumer products and entertainment properties. Its portfolio spans toys, games, dolls, apparel, consumer electronics, home décor, and sporting goods, along with movies and television series. Known brands include L.O.L. Surprise!, Little Tikes, Rainbow High, Bratz, and MGA’s Miniverse. The company says its mission is to inspire imagination and creativity through innovative play.
