Job Description:
Be responsible for driving client KPIs on different marketplaces including Amazon, Flipkart, QCommerce, Pharmacy, Beauty and Fashion by working with an ad operations team.
Be responsible for driving organizational KPIs, SLAs towards ensuring on-time & high-quality delivery of work by the team.
Understand client goals, give strategic direction and refine campaign plans before they go to client.
Finalize advertising plans with client input – mutual alignment of plans with the client based on key objectives and KPIs to be achieved.
Provide recommendations and guide AdOps team in execution of strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of advertising in accordance with client goals for Marketplaces.
Drive use of automation and tech for reporting with the AdOps team.
Build, watch and maintain the digital advertising budget and track success metrics.
Oversee all regular (and ad hoc) analysis of digital activity required to be sent to the client.
Oversee quality and depth of insights being provided by the AdOps team.
Understanding client brief holistically to identify gaps/opportunities for scaling client revenue or building efficiencies on current campaigns.
Responsible for managing a client portfolio of 4-6 accounts.
Review performance being delivered on all client accounts through regular scrums with the team.
Understand and stay current on industry trends, competitive landscape as relevant to assigned clients.
Be accountable for showcasing business growth during Monthly, Quarterly, Half Yearly and Annual Business Review meetings with the client.
Be responsible for Team Growth and planning personal development programs for subordinates.
Take PDPs of team members.
Be accountable for Quality and timely deliverables for clients’ requests by the AdOps team.
Work with Business Teams to drive New Business pitches including preparation and presentation of audits, planning and strategic recommendations.
You'd fit right in, if you:
Are any Graduate/MBA with 4-7 years of experience years of relevant work experience in managing and running Amazon Ads through self-serve platforms
Additionally have experience of running self-serve campaigns and / or display campaigns on other marketplace platforms
Have hands on experience of using tools like Helium 10, Amazon Pi, Amazon Drona. Experience of using other marketplace tools will be beneficial, but not necessary.
Have 1+ years of people management experience (mandatory)
Have experience in managing the advertising spends for multiple client accounts at the same time
Have strong project management skills including demonstrated ability to think end-to-end, and manage long-term projects
Have excellent problem-solving and analytical skills
Have excellent communication and interpersonal skills, with the ability to be personable yet persistent.
Location:
GurugramBrand:
Dentsu CreativeTime Type:
Full timeContract Type:
PermanentTop Skills
What We Do
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.
