Sr. Manager, eCommerce

Posted 2 Days Ago
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Tokyo
Hybrid
7+ Years Experience
eCommerce • Fashion • Other • Retail • Sales • Wearables • Design
Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman to stretch what’s possible
The Role
Responsible for formulating strategies for Coach's Outlet E-commerce site to achieve financial and performance targets. Leads the development and execution of a strategic outlet e-commerce plan emphasizing profit margins and promotions. Plays a key role in preserving the brand's luxury positioning in the market while providing an omnichannel brand experience to customers. Collaborates with various teams to ensure successful execution of outlet strategies and drives site enhancement projects.
Summary Generated by Built In

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.
Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Position Title: Sr. Manager, E-Commerce
Reports to: Director, E-Commerce, Coach Japan
Location: Tokyo
Primary Purpose:
This position is responsible for formulating strategies for Coach's Outlet E-commerce site to achieve financial and performance targets. As a "store manager" of the online outlet flagship store, this role entails leading the development and execution of a strategic outlet e-commerce plan, emphasizing the enhancement of profit margins through unique pricing strategies and promotions. This position plays a key role in preserving the brand's unique luxury positioning in the market, requiring distinctive skills to navigate the challenges of the outlet business within the luxury industry while providing a best-in-class omnichannel brand experience to our customers.
Key Responsibilities:
• Develop and implement a comprehensive outlet e-commerce strategy aligned with the brand's overall objectives.• Craft unique approaches for outlet product pricing strategies to optimize profitability. Identify key trends and maximize opportunities in the assortment and promotion mechanics to achieve growth and profitability for the Outlet E-commerce business.• Analyze sales data and customer behavior to identify opportunities for margin optimization.• Collaborate closely with various teams, including Buying, Allocation, Inventory Management, Marketing, Retail, and Finance, to ensure the successful execution of omnichannel outlet strategies.• Plan the site's and email contents calendar, reflecting the merchandising strategy while ensuring the capture of local commercial moments.• Partner closely with Retail, Distribution, and Customer Service teams to create a seamless omni-channel experience for customers.• Drive the roadmap for the Outlet site, manage site enhancement projects, and facilitate communication with IT and system vendors.• Maintain robust competitive intelligence to monitor trends/innovations in E-commerce and pricing and promotion strategies in the Outlet business, creating opportunities for optimization, with a focus on driving conversions.
Education/Qualifications:
• Bachelor's degree required• 8-10 years experience at consumer/retail sectors, e-commerce experience is preferred • Proven track record of success as demonstrated through sales growth and customer experience improvement• Proven analytical and numerical ability; must be well-versed in analytics in order to analyze data to inform merchandising and marketing• Exceptional project management skills and attention to detail required, with proven ability to manage multiple projects simultaneously and prioritize for highest ROI• Strong business level in both Japanese and English required. • Ability to effectively communicate ideas, strategies, and results to diverse audiences both internally and externally including Leadership team, Retail, IT & Digital• Solid experience working closely with Global HQ required, with proven ability to strategize on a global/regional/local level• Excellent communication and interpersonal skills a must• Ability to lead and influence cross-functional teams, as well as confidently make persuasive presentations to senior management
Our Competencies for All Employees

  • Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.


Our Competencies for All People Managers

  • Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.


Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.

What the Team is Saying

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The Company
Alicante
16,000 Employees
Hybrid Workplace

What We Do

A tapestry is made of many threads woven into one story. So are we.

Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman. By intertwining different people and ideas, we push ourselves in our work, pull out the unexpected in what we create, and expand the bounds of possibility.

Our brands were created by dreamers who were determined to turn ideas into icons and, with passion, made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material, process, and person that plays a part in our work, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft.

The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible.

Why Work With Us

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed.

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