The Senior Manager, eCom and Customer Marketing Operations is an integral part of the North America eCom and Customer Marketing (ECM) Organization. This individual partners with Brand and Customer Marketing Teams to identify and develop brand specific national retail marketing programs and eCom strategies.
Essential Functions & Responsibilities
- Key point of contact between Omni eCom Customer Marketing, Brand, and Agency team
- Represent BU with ECM organization championing BU interests with the field ECM teams
- Partner with Brand Teams to identify and develop strategy and creatives for retail media and shopper marketing programs that align with both customer objectives as well as internal sales and brand team goals from strategy to execution
- Collaborate with Brand Teams to facilitate and develop retail media and shopper marketing briefings for Agency and Customer Marketing teams to execute at various retailers
- Own Creative Agency Team relationship to develop national omnichannel shopper marketing programs, inclusive of creative reviews and feedback
- Own budget management/reporting and ongoing process improvement for ECM and Brand Teams connecting multiple budget sources into succinct reporting
- Collaborate closely with ECM Teams, Retail Media Team and Brand Teams to adapt strategies and tactics based on performance data and in-year business performance
- Lead national eCom strategy communications for Brand Teams across digital shelf, paid and organic search, data, and eCom business performance.
- Own reporting across eCom business performance for Brand Teams
- Responsible for sharing out retail and brand initiatives, performance and key learnings via regular BU connects
- Responsible for bringing brand insights into KHC BGS
- Communicates and connects brand and retailer annual planning processes ensuring alignment between BU and customer priorities
- Support KHC brand team ANAs to ensure strategy is connected and considering commerce GTM strategy
Expected Experience & Required Skills
- Strong commercially grounded brand or eCom management background within the consumer package goods industry
- Strong at forging internal/external relationships and commanding trust/respect of others
- Experience communicating business results and strategy to leadership teams
- Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced, results driven environment
- Creative Agency Leadership including creative review and feedback
- General understanding of customer marketing tactics, go to market planning, and working knowledge of retail media
- Strong sales, finance, category planning and/or analytical background
- Strong oral and written communication skills, including reporting and presentation skills
- Excellent organization and project management skills
- Ability to work autonomously with minimal direction
- Proficient in Microsoft Office programs
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$118,400.00 - $148,000.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial - 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
Top Skills
What the Team is Saying
What We Do
Kraft Heinz is a global food company with a delicious heritage.
With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Work With Us
We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.
Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.
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Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.
