The Role
The Sr. Digital Marketing Manager will lead paid digital marketing initiatives, manage campaigns, optimize performance, and collaborate across teams to drive growth.
Summary Generated by Built In
Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms, SMBs and technology companies. Thousands of Firms and SMBs count on us to run their business every day.
We have a great team, we’re growing fast and have a winning culture based on innovation, teamwork, and mutual respect.
Job Overview
We're seeking an experienced, results-driven Sr. Digital Marketing Manager to join our high-performing Growth Marketing team. In this role, you'll lead our paid digital marketing initiatives across search, social, and display channels, driving qualified leads and revenue growth for Rightworks' product portfolio across acquisition and cross-sell/up-sell.
As a strategic member of our Growth Marketing team, you'll manage day-to-day paid campaign operations while also shaping our digital marketing strategy. You'll work cross-functionally with integrated campaign managers, sales teams, and creative partners to identify optimal channel mix, uncover growth opportunities, and scale our digital presence. This role reports directly to the Sr. Director of Growth Marketing.
This is a hybrid position, with 3 days per week in our Nashua, NH headquarters.
Responsibilities
Requirements
Eligibility Requirements
The salary range for this role is $135-165,000 per year. This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.
Benefits
To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing paid volunteer time off. We are proud to be an Equal Opportunity Employer!
We have a great team, we’re growing fast and have a winning culture based on innovation, teamwork, and mutual respect.
Job Overview
We're seeking an experienced, results-driven Sr. Digital Marketing Manager to join our high-performing Growth Marketing team. In this role, you'll lead our paid digital marketing initiatives across search, social, and display channels, driving qualified leads and revenue growth for Rightworks' product portfolio across acquisition and cross-sell/up-sell.
As a strategic member of our Growth Marketing team, you'll manage day-to-day paid campaign operations while also shaping our digital marketing strategy. You'll work cross-functionally with integrated campaign managers, sales teams, and creative partners to identify optimal channel mix, uncover growth opportunities, and scale our digital presence. This role reports directly to the Sr. Director of Growth Marketing.
This is a hybrid position, with 3 days per week in our Nashua, NH headquarters.
Responsibilities
- Partner with Growth Marketing and Sales teams to develop data-driven strategies that meet business objectives and exceed KPIs
- Manage end-to-end paid media campaigns across Google Ads, Bing, LinkedIn, Meta, and other key platforms
- Monitor budget allocation, optimize cost per acquisition, and maximize ROAS across all channels
- Generate performance reports and translate data insights into actionable campaign strategy recommendations
- Coordinate with paid media agencies and internal teams on conversion rate optimization and testing initiatives
- Work closely with SEO and social teams to ensure integrated paid and organic marketing strategies
- Stay current with digital advertising trends and continuously test new channels to drive competitive advantage
Requirements
- 5+ years of B2B digital marketing experience with demonstrated success in lead generation and revenue growth
- Expert-level proficiency with Google Marketing Platform (Analytics, Tag Manager, Ads) and major paid advertising platforms (Google, Bing, LinkedIn, Meta)
- Strong experience with A/B testing, landing page optimization, and conversion rate optimization
- Deep understanding of marketing attribution, funnel analysis, and ROAS optimization
- Advanced Excel/Google Sheets skills and experience with data visualization tools like PowerBI
- Knowledge of SEO principles and integrated organic/paid strategies
- Analytical mindset with strong problem-solving abilities
- Results-oriented with a track record of exceeding performance targets
- High levels of integrity, autonomy, and self-motivation
- Excellent communication and presentation skills
- Collaborative team player with cross-functional experience
- Adaptable and comfortable working in a fast-paced, evolving environment
Eligibility Requirements
- This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship.
- Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska.
- Relocation will not be offered for this position.
The salary range for this role is $135-165,000 per year. This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.
Benefits
To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing paid volunteer time off. We are proud to be an Equal Opportunity Employer!
Top Skills
Bing Ads
Google Ads
Google Marketing Platform
Linkedin Ads
Meta Ads
Power BI
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The Company
What We Do
At Rightworks, we propel the accounting profession forward with the only intelligent cloud that is purpose-built for accounting firms and professionals.
More US-based accounting firms partner with Rightworks than any other cloud service provider in our space. And that’s because we are so much more—offering premier managed security services and an established, always-here community where accounting professionals share best practices and proven strategies—all within a supportive, non-competitive environment. Rightworks has everything firms and professionals require to elevate client service, empower teams to greatness and fuel long-term, sustainable success.
Rightworks helps accounting firms and professionals elevate every aspect of operations via a comprehensive, unified solution portfolio to operate their businesses and serve clients with natural confidence. With a single partner supporting operations at every level, success is inevitable.
We are headquartered in Nashua, NH, with more than 600 employees in the United States.
